The HypeAuditor Blog

With so much noise in the world, it's no surprise that more and more people are turning to nature for a break. Outdoor influencers are leading the way, sharing incredible adventures and showing us how to appreciate the world around us in fresh, exciting ways.

Should you be using influencers or regular ads to promote your brand? Learn more about the differences and which strategy will work best for your brand.

A good influencer gifting note can go a long way, so take inspiration from our tips, tricks, and free templates to enrich your next gifting campaign.

Are you still using post boosting and wondering if influencer whitelisting is better? Learn all the differences to improve your influencer marketing strategy.

Instagram engagement rate helps you measure how frequently your audience engages with your content. Find out how to calculate it and what is considered a good engagement rate on Instagram.

Get a crash course on fifteen of the world's biggest beauty brands that sponsor influencers and work with them on social media campaigns.

AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.

Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.

Brands must work harder to stay relevant and win customers. At this point, just knowing who your competitors are isn’t enough. To win the game, brands need to keep up by learning how AI can help. But how can brands use AI for competitive analysis in influencer marketing? This article will walk you through the best ways to do it.

Among millions of influencers, most probably you’ve already come across an AI influencer account at least once. Let’s explore further by comparing AI and human influencers, understanding who does better at certain aspects, and analyzing how brands should decide when to use AI or human influencers for their campaigns.

In the past, it was enough to measure likes and views to determine a campaign's result. Today, brands need to dig deeper in order to get more insights and understand the real impact of their campaigns. In this article, we cover everything you need to know about collaborating with AI in tracking campaigns, including best practices and common pitfalls to avoid.

Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.

In this post, you will find out why your Instagram account can be blocked, restricted, or shadowbanned and discover effective ways to recover your account.

Learn more about Instagram Stories Analytics. Find out what navigation in Instagram Stories means and why it matters when building a data-powered strategy.

Learn more about the follower to following metric for Instagram and Twitter and understand the calculation behind it.

The growing number of Instagram influencers forces new and experienced users alike to publish consistently, measure the impact of their posts, and try the latest features. So, taking advantage of content designing and scheduling tools, and testing hashtags and captions to reach high engagement, is vital.

Instagram bots, and ghost followers are unwelcome elements of the platform that can influence your content performance and therefore can't be ignored. Nevertheless, this article will explain how you can identify suspicious and inactive users and how to remove fake followers on Instagram account.

Struggling to find a specific brand's email address or point of contact? We've outlined a few methods to help you get in touch.

To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.