Instagram still holds the crown in influencer marketing. With over 2.11 billion monthly active users, it’s massive. This number keeps growing, which makes Instagram a promising channel for anyone looking to reach consumers through creators. From lifestyle and fashion to tech and finance, it’s the platform where visual content meets high engagement, which is a perfect match for influencer campaigns.
One of the most important metrics in measuring influencer impact is engagement. On social media, engagement refers to how people interact with a post; usually through likes, comments, shares, and saves. For Instagram in particular, strong engagement shows that an influencer’s content is resonating with their audience. That’s why brands and agencies use it to decide who to work with, track performance, and measure return on investment. It helps separate real influence from vanity metrics like follower count.
There are a few ways to check Instagram engagement. You can do it manually by calculating average likes and comments per post, or using in-app insights for owned accounts. But for deeper insights, tools to check Instagram engagement are far more helpful. These platforms often go beyond just showing the engagement rate. They provide analytics on audience quality, comment authenticity, post frequency, and even historical trends. Many of them also offer a free Instagram engagement checker for quick lookups before diving into full reports.
In this article, we’ve collected 22 trusted platforms that can help you track Instagram engagement, both for your brand account and for vetting influencers. Each tool offers something different, so it’s worth exploring which one fits your workflow. Keep reading to find the right solution that makes your influencer marketing work more precise and easier to manage.
1. HypeAuditor
HypeAuditor’s influencer reports help brands and agencies check engagement in a way that’s clear and reliable. Without spending any credit, you can view a basic Instagram engagement rate for any influencer, complete with a label that shows if the rate is low, average, good, or excellent. This helps you quickly see how the influencer compares with others of similar size, so you’re not left guessing. For many marketers, this kind of fast scan is already useful when shortlisting potential creators. It’s one of the best platforms to check Instagram engagement when you need both speed and clarity.
If you unlock the advanced report, you’ll get deeper insights into how the influencer actually performs. You’ll see average likes and comments per post, historical engagement trends, and a comparison of engagement rates across different content categories. This helps you find out which themes suit the influencer and which ones don’t perform well. The report also includes detailed metrics like comment authenticity, like to comment ratio, and how evenly likes are spread across posts. You can even spot unusual patterns such as sudden follower jumps or repetitive comment behavior, which may signal inauthentic engagement.
HypeAuditor also offers a free engagement calculator that lets you check Instagram engagement rate without needing an account. Just enter an Instagram handle, and you’ll instantly get the account’s engagement rate, follower count, and average likes and comments. This tool is useful when you want a quick snapshot before diving into full reports.
Important Features: engagement rate label, average likes and comments, historical engagement trend, like to comment ratio, comment authenticity check, category match insights, inauthentic activity signals
Pricing: Available upon request
Free Trial: Available with certain limitations
2. Instagram Insights
Before trying external tools, it’s worth exploring the built-in analytics already available inside the app. Instagram Insights gives you direct access to engagement data like likes, comments, reach, impressions, and top-performing posts. You can view trends over time, track specific content, and see when your followers are most active. It’s especially helpful for those managing brand accounts who want to check Instagram posts engagement without relying on third-party platforms. Since it’s part of the Meta suite, the interface feels familiar and easy to work with if you’ve used Facebook Business tools before.
Important Features: content performance tracking, audience activity insights, engagement breakdown, Meta suite integration
3. trendHERO
trendHERO is built specifically for Instagram, which makes it a strong choice when you need focused insights. It goes beyond just engagement rate by providing over 90 metrics that include content analysis and Account Quality Score. This helps you evaluate an influencer’s audience and content quality all at once, instead of looking at raw numbers in isolation. You can even check engagement rate Instagram for competitors, not just influencers, to benchmark your performance. If you're in a hurry, trendHERO also has a free tool to check Instagram engagement that works just by entering a public account's username.
Important Features: Account Quality Score, influencer and competitor analytics, 90+ performance metrics, content and engagement check
Pricing: starts from $9.99 per month
Free Trial: yes, 14 days
4. Modash
Modash gives you a close look at how influencers actually perform before you reach out to them. You can see average views, likes, comments, and engagement rate across different types of content like Reels and static posts. The platform also compares these metrics with industry averages so you can easily tell if someone is underperforming or exceeding expectations. For quick lookups, Modash provides a calculator you can use to check social media engagement anytime, making it easier to vet creators without guesswork. The data is clear and actionable, which is helpful when trying to spot true audience connection.
Important Features: content type breakdown, industry benchmark comparisons, engagement rate calculator, influencer vetting
Pricing: Starts from $199/month (annually) or $299/month (monthly)
Free Trial: Yes, 14-day free trial available
5. Collabstr
Collabstr works as an influencer marketplace, but it also provides tools that help you assess creator performance. You can track engagement over time, analyze content by campaign, and download performance reports that update daily. It’s especially useful for those who want to organize performance across collaborations, not just single posts. If you’re wondering how to check an Instagram account engagement without logging in or paying, their free tool makes it easy to get a quick read on likes, comments, and overall activity.
Important Features: daily updated metrics, campaign-level reporting, performance analysis, built-in influencer vetting
Pricing: Starts at $149/month
Free Trial: Available
6. Social Status
Social Status helps brands and agencies track influencer engagement without going back and forth for screenshots. You can pull together all campaign posts and Stories into one dashboard, complete with impressions, video views, clicks, and total interactions. This makes it easier to evaluate performance before a campaign even begins and to set clear, data-backed KPIs. You can add any public Instagram Business or Creator profile to check engagement data, so it works well when you're figuring out how to check engagement on Instagram at scale.
Important Features: influencer auditing, aggregated campaign dashboard, impressions and clicks tracking, engagement verification
Pricing: Starts at $9/month, free plan available
Free Trial: Yes, a 14-day free trial is available
7. Later
Later offers Instagram analytics tools for engagement that help you understand what your audience reacts to. You can compare posts, rank them by engagement rate, and identify which ones perform best based on likes, comments, and saves. It even tracks Instagram Story metrics for up to three months. You can also try their free Instagram engagement rate calculator, which includes performance benchmarks, giving you more context on how your posts stack up.
Important Features: post ranking by engagement rate, Story analytics, industry benchmark calculator, content performance comparison
Pricing: Available upon request
Free Trial: Yes, a 14-day free trial is available for new users.
8. Influencity
Influencity lets you check an influencer’s Instagram engagement by breaking it down into engagement from followers and from likers. It gives a full picture of how interactive the influencer’s audience really is, and lets you spot things like fake followers or weak content performance. The platform also includes engagement by post, audience demographics, and brand affinity scores. If you’re managing multiple campaigns, Influencity helps you quickly compare creators and analyze your influencers’ Instagram engagement without jumping between tools.
Important Features: follower and liker-based engagement, fake follower detection, audience insights, campaign-level comparison
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
9. Upfluence
Upfluence gives you access to key engagement metrics like average likes, average comments, and engagement rate both overall and per post. Their integration with Jace AI helps you make sense of patterns in audience behavior, including content type performance and engagement quality. You can also run an engagement checker, especially Instagram, directly on their platform to review how well creators are doing before you reach out. This is especially useful for identifying reliable partners early in the process.
Important Features: engagement rate by post and profile, AI-based engagement analysis, audience behavior insights
Pricing: Available upon request
Free Trial: Not available
10. InsightIQ
InsightIQ lets you filter and analyze influencers with over 50 criteria, including engagement data and brand fit. One standout feature is the ability to estimate how many people engaging with a post actually have purchase intent, which helps estimate potential ROI. It also provides a visual breakdown of engagement so you’re not stuck reading raw numbers. If you’re wondering how to check Instagram engagement rate with added layers of insight, InsightIQ’s tools give you just that. They also offer a free calculator to check influencer performance on Instagram.
Important Features: purchase intent tracking, visual engagement analytics, influencer-brand fit filters
Pricing: Starts at $83/month
Free Trial: Available
11. Influencer Hero
Influencer Hero offers a well-rounded view of how influencers actually perform by showing both engagement rate and total engagements. It also highlights fake follower percentage, content quality, and audience demographics, which are all critical when assessing whether someone is a good fit for your brand. You can analyze any public profile using their free influencer profile analyzer, which helps you quickly spot high-performing creators. It’s one of the most advanced Instagram analytics tools available if you want more than just surface-level metrics.
Important Features: free profile analyzer, engagement and content quality metrics, fake follower detection, audience insights
Pricing: Starts at $384/month
Free Trial: Not available
12. Impulze
Impulze makes it easy to check engagement by letting you search for an influencer's profile right from its dashboard. Once found, you’ll get an overview of their Instagram engagement rate along with campaign-level engagement if you're running one through the platform. This allows you to track performance across both individual profiles and brand campaigns. You can also use their free Instagram engagement rate checker for a fast look at how someone performs without needing a full subscription.
Important Features: influencer search and audit, campaign engagement tracking, Instagram profile insights
Pricing: Starts at $66.75 per month, free version available
Free Trial: Yes, a 14-day free trial available
13. Hootsuite
Hootsuite provides a free method to audit Instagram engagement through its easy-to-use engagement rate calculator. You can measure engagement by post and even download a spreadsheet to try different formulas like engagement by reach or by impressions. It’s useful if you’re running A/B tests and want to measure what type of content actually resonates. If you need a reliable and flexible solution, this might be the best Instagram engagement rate calculator for experimenting with different measurement methods.
Important Features: calculator by post, reach, or impressions, downloadable spreadsheet, post-level testing insights
Pricing: Starts from $99 per month (billed annually)
Free Trial: Yes, 30 days
14. Sprout Social
Sprout Social offers in-depth Instagram analytics designed to help you understand your own content and how it compares to competitors. It tracks performance by post, audience engagement trends, hashtag data, and more. You can also find out which top influencers are interacting with your brand based on who engages with your content. If you’re still figuring out an easy way to check Instagram engagement while staying on top of trends, Sprout gives you the right tools to do it all in one place.
Important Features: audience and competitor benchmarking, post trend tracking, hashtag insights, top engager identification
Pricing: Starts at $199/month
Free Trial: Yes, 30-day free trial available
15. Heepsy
Heepsy gives you the power to evaluate influencer profiles with audience insights, authenticity checks, and engagement data. It helps brands verify if a creator truly connects with their audience or just has inflated numbers. Their free tools include an engagement rate calculator that anyone can use by entering a public account. You can also create a free account to get a full report that includes more detailed metrics.
Important Features: free engagement rate calculator, audience authenticity check, profile analytics, full report access
Pricing: Starts at $49/month
Free Trial: Yes
16. Click Analytic
Click Analytic lets you calculate Instagram engagement by analyzing the last 25 posts from any influencer. The platform calculates the average engagement and shows how it compares to others in the same niche. You can also view historical patterns to see how consistent the influencer is over time. This can help you spot if someone’s results are stable or just based on one or two viral posts. If you’re in a hurry, they also offer a free Instagram engagement calculator that gives a quick read without logging in.
Important Features: average engagement rate from last 25 posts, niche benchmark comparison, timeline of engagement trends
Pricing: Starts from $79 per month (billed annually)
Free Trial: Yes
17. Iconosquare
Iconosquare helps you manage and measure Instagram performance with analytics that break down post engagement, best posting times, and overall content reach. You can track what resonates with your audience and compare how your organic content performs against paid efforts. From one dashboard, you can monitor your engagement rate, impressions, follower activity, and more. If you want free tools to check Instagram engagement beyond what Instagram Insights gives, Iconosquare’s platform offers more depth and customization.
Important Features: post engagement trends, best time to post, organic vs paid breakdown, content performance monitoring
Pricing: starts from $33 per month (billed annually)
Free Trial: yes, 14 days
18. Meltwater
Meltwater is a full-scale analytics platform that gives real-time performance tracking across Instagram and other social channels. You can check engagement rate of Instagram accounts through both post-level and follower-based views, which helps you understand how many people actually interact with your content. The platform tracks over 200 metrics, including impressions, reach, and total interactions, and presents the data in automated reports. This is ideal for teams who want deep analytics without having to pull manual reports every week.
Important Features: 200+ metrics, post and follower-level engagement rates, real-time dashboards, automated reports
Pricing: Available upon request
Free Trial: Not specified
19. Squarelovin
Squarelovin breaks down your Instagram analytics into story, reel, and feed performance, giving you a clear sense of which content works best. You can view engagement, impressions, and reach over custom date ranges, which helps you refine your posting strategy. The platform also analyzes hashtags and follower activity so you can adjust when and how you publish. Its free version includes monthly performance insights that go beyond native analytics, making it one of the most helpful tools for smaller teams.
Important Features: story and reel breakdown, best time to post, monthly trend reports, follower activity tracking
Pricing: Not publicly available, free plan available
Free Trial: Yes
20. Sendible
Sendible is a social media analytics tool that helps you keep track of engagement, reach, and content performance in one place. You can review how each post is doing, compare trends across time, and adjust your content based on detailed reports. The tool also lets you dig into comments and interactions so you can manage engagement more intentionally. If you’re figuring out how to check engagement rate on Instagram while managing multiple profiles, Sendible offers a clean way to organize everything in one dashboard.
Important Features: post-level engagement, comment analysis, trend comparison, multi-profile reporting
Pricing: starts from $89 per month
Free Trial: Yes
Conclusion
Instagram engagement is at the heart of every strong influencer marketing campaign. It reflects how people actually respond to content and helps brands see which creators truly have an impact. That’s why having reliable tools to check Instagram engagement is so important. These tools give you the insight needed to choose the right partners, track real results, and avoid being misled by surface-level numbers. Hopefully, this list makes it easier for you to find the right platform and gives you a clearer path forward in your next campaign. Good luck!
