Feel it’s too late to start a YouTube channel? While YouTube is indeed a vast platform, it continues to offer significant opportunities for new creators. As of early 2025, YouTube boasts over 2.5 billion monthly active users globally, making it the second-largest search engine after Google. Additionally, YouTube Shorts have become a dominant force, amassing over 70 billion daily views. This surge in short-form content presents a unique avenue for creators to reach a broad audience quickly. If you have valuable content to share, now is an excellent time to start a YouTube channel. In this article, let’s explore these reasons followed by practical guidelines on how to start a YouTube channel.
The Shift from Vlogging to Short-Form Content
Short-form video is dominating, and YouTube Shorts is one of the biggest players in the game. By 2025, the average length of a YouTube Short is hovering around 33 seconds, with most views happening on videos under 25 seconds. The reason? People crave quick, punchy content that delivers fast entertainment without the extra fluff.
Shorts are performing well because they’re easy to consume during short breaks, whether it’s on the go or during a random scroll session. Videos that fall within the 20–40 second range get the most traction, with a massive chunk of views happening on videos under 25 seconds. Brands and creators are tapping into this behavior to capture attention in a matter of seconds.
The platform's engagement rate is also impressive: sitting at 5.91% on average, far higher than other platforms. This shows Shorts isn’t just popular, it’s effective at connecting creators with their audience.
In short, (no pun intended) YouTube Shorts is a beast, and if you’re not embracing it, you’re missing out.
Increased usage of YouTube videos to learn new things
In 2025, YouTube has solidified its position as a leading platform for educational content. Over 70% of users turn to YouTube to learn something new, whether it's acquiring a new skill, understanding a complex topic, or exploring a hobby. This trend reflects a broader shift towards digital learning, where users seek accessible and diverse resources to enhance their knowledge.
These statistics are evidence of the growing use of YouTube to learn new art and build new things. As a YouTube content creator, you can contribute to the learning culture with your knowledge and expertise in 2019-2020.
Growing collaborations on the platform
The influencer marketing industry has experienced remarkable growth, with the global market size projected to reach approximately $33 billion in 2025, more than tripling since 2020. Brands are increasingly investing in influencer partnerships, recognizing their effectiveness in reaching targeted audiences and driving engagement. In particular, YouTube continues to be a dominant platform for influencer collaborations, offering creators opportunities to monetize their channels through sponsored content, affiliate marketing, and product placements. With the rise of short-form content like YouTube Shorts, creators can engage with audiences in innovative ways, further enhancing their appeal to brands seeking authentic and impactful partnerships.
How to Start a YouTube Channel?
If the reasons above have motivated you to begin your YouTube channel, then let’s quickly learn how to get you started. You need to follow the steps below to begin your YouTube channel:
Pick a Niche
Though YouTube is filled with the most random videos on earth, having a niche to start your YouTube channel can be fruitful in the later stages. Rather than posting random videos, it’s best to pick a topic/niche that you want to focus your videos on. Picking your niche would also depend on your talent and experience. If you’re experienced at tailoring, you might be willing to share some stitching videos. Or, if you’re an amazing prankster, you can simply share prank videos. Whatever your interest is, you can create a YouTube channel on that.
Create a YouTube Channel
Setting up a YouTube channel is simple. Here are the steps:
Sign in to YouTube and click on “Create a new channel” at the top left.
Choose “Use a business name or other”, add your name, and click Create.
Add your YouTube cover photo and profile picture.
Write your channel description.
Create Your First Video and Promote It
Once your YouTube channel is set, the next step is to upload your first YouTube video. So, go ahead and create your first video. Remember the following points when creating your video:
Create a high-quality video with a clear sound. Add subtitles if required.
When uploading your video, spend time finding the right keywords and add them to the title, description, and tags.
Select a thumbnail that can improve your click-through-rate.
Promote your video on your website, social media channels, and forums. You can ask your friends and colleagues to share your video on their social media to reach more people in the beginning.
Are you Ready?
Being anxious before creating your first YouTube video is an obvious hurdle that you must cross to create your own YouTube channel. Spend at least as much time promoting your video as you have spent creating it.
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