In our latest report on the top 10 fastest-growing auto brands on Instagram, we looked at which brands gained the most new followers between March 2024 and March 2025. Jaguar ranked first. The British luxury automaker grew its Instagram audience by 3.56 million followers, a 27% year-over-year increase. No other car brand in the category came close.
This wasn’t the result of one viral post or a short-term campaign. Jaguar’s growth reflects a deliberate, long-term strategy that combines strong visuals, credible creators, and a consistent brand message. It’s a good example of how even legacy brands can build momentum on social media by focusing on the fundamentals.
A clear and consistent visual strategy
Jaguar’s Instagram feed is highly visual and intentionally designed. Every post supports the same message: this is a performance brand with design at its core. Content features include dramatic shots of cars in motion, up-close details of vehicle design, race day clips, and edited reels from car events.
The quality of the visuals stands out. Whether it’s a cinematic reel of a new model or a still photo from a collector event, the visual identity stays consistent. There’s no off-brand content, no mixed styles. The feed feels curated but not overly polished.
Jaguar also balances legacy and innovation in how it presents its vehicles. Older models – like the E-Type – show up alongside its electric cars and F-Type performance line. That combination keeps long-time fans interested while helping the brand stay relevant to a younger audience.
Influencer partnerships with built-in trust
One of the most effective aspects of Jaguar’s Instagram strategy is its influencer approach. The brand works with creators who are already embedded in car culture. These include car photographers, videographers, luxury lifestyle creators, and racing enthusiasts.
Rather than rely on high-profile influencers who don’t know the category, Jaguar focuses on creators who understand the brand and have a natural connection to its audience. The results feel more like content than advertising.
Some of the most active creators in Jaguar’s network include:
@hypebeast
@wealth
@namanpachori
@thetrillionairelife
@roshni.kapoor
These influencers typically post reels featuring test drives, event experiences, or stylized car visuals. The tone is consistent with Jaguar’s brand, and the content often looks like it could have come from Jaguar itself, but with the added credibility of being shared through a personal channel.
The volume of influencer content is high, too. Jaguar partnered with over 2,500 influencers who collectively produced more than 3,500 posts during the reporting period. That kind of scale helps ensure regular visibility without flooding followers with repetitive content.
Global reach supported by regional relevance
Jaguar’s Instagram growth came from a mix of established and emerging markets. The brand’s strongest regions in 2025 were the United States, the United Kingdom, and India.
Instead of creating separate strategies for each region, Jaguar kept its content visually driven and language-light. That helps the posts work globally. But at the same time, the brand’s influencer strategy includes creators from each region, which adds context and relatability.
This global-plus-local approach keeps the content focused while still appealing to different audiences. For a brand like Jaguar, with a global presence but a selective product line, this balance makes sense.
Jaguar’s Instagram performance metrics
Here’s how Jaguar performed on Instagram based on HypeAuditor analytics:
Follower growth: +3.56 million (+27%)
Reach: 100 million
Engagement rate: 4.85%
Influencers activated: 2,507
Posts published through creators: 3,541
Average views per post: ~6,063
Average likes per post: ~1,797
Average comments per post: ~34
Top markets: United States, United Kingdom, India
Primary content types: Supercar edits, racing clips, POV drives, car show highlights
The 4.85% engagement rate is above the benchmark for luxury auto brands, which typically see lower interaction rates due to the aspirational nature of their products. Jaguar’s combination of creator-led content, strong visuals, and variety of formats helps keep engagement high.
What other brands can learn from Jaguar
Jaguar’s Instagram strategy is not complicated. It’s consistent, thoughtful, and grounded in the brand’s core strengths. Here are four practical takeaways:
1. Prioritize content quality and consistency
Jaguar’s feed is tightly controlled. Every post supports the brand’s identity, which makes it easier for followers to understand what the brand represents.
2. Choose creators who know the category
Working with car-savvy creators builds trust. It also leads to better content because those creators know how to shoot cars, what audiences care about, and how to present the product in a way that feels natural.
3. Balance innovation with brand heritage
Many brands focus only on new product launches. Jaguar takes a broader approach, featuring legacy models alongside its electric vehicles and racing efforts. This appeals to different types of followers without diluting the message.
4. Use a global framework, but stay locally connected
Jaguar uses visual storytelling to reach a global audience, then layers in relevance through regional creators. This allows for a wide reach while still feeling personal.
Final thoughts
Jaguar’s Instagram strategy is deliberate and effective. The brand knows what kind of content works, who it should partner with, and how to stay consistent without becoming repetitive.
This is a clear reminder that growth on Instagram doesn’t always require high-volume output or trend chasing. A focused strategy, strong content quality, and partnerships with the right creators can make a lasting impact – even in a competitive category like automotive.
Want to see more brand insights like this?
Download the full Top Auto Brands on Instagram 2025 report to explore all 10 brands and see what’s driving growth on the platform this year
