HypeAuditor is an all-in-one influencer marketing platform that helps brands and agencies discover, analyze, and manage influencers across YouTube, Instagram, TikTok, and other platforms. It provides data-driven insights into influencer discovery, audience authenticity, performance metrics, and campaign management.
As influencer marketing grows, brands need reliable data to choose the right creators and measure ROI. HypeAuditor simplifies this by offering tools for influencer discovery, analytics, outreach, tracking and reporting, all in one place.
Core features of HypeAuditor
1. Influencer Discovery
Search from a global database of millions of creators using advanced filters like audience location, demographics, engagement rate, and brand affinity.
“Hypeauditor not only helps us with influencer discovery but ensures that our influencer recommendations are data-backed with a thorough evaluation of the influencer accounts and their performance.” — Ruchira More, Senior Manager - Analytics & Paid Media at OML
2. Influencer Analytics
HypeAuditor provides deep analytics on both audience and performance. It uncovers detailed audience demographics, such as location, age, and gender, and also household income, education level, marital status, brand affinity, and interests.
In addition, HypeAuditor tracks influencer performance metrics such as engagement rate, content reach, posting frequency, and historical brand collaborations. This helps marketers evaluate which creators truly deliver results and align with their target audience.
“You should definitely check out tools like HypeAuditor. It gives you a deep dive into an influencer's audience, showing you things like the percentage of fake followers, their real engagement rate, and where their audience is actually located. It's a crucial step before spending any money.” — from r/AskMarketing
3.Influence Outreach
Contact creators directly through built-in outreach tools. Track communication history, manage replies, and send personalized pitches at scale to save time and keep the process organized.
4. IRM - Influencer Relationship Management
Centralize your influencer collaborations. Store creator profiles, campaign briefs, content drafts, and deliverables in one workspace. Manage relationships like a CRM system, only for influencers.
5. Campaign Media Planning
Build data-driven media plans by forecasting reach, engagement, and cost across selected influencers. Compare strategies, calculate budgets, and allocate spend efficiently before launch.
6. Campaign Management
Plan, track, and manage influencer campaigns, monitor deliverables, and measure key performance indicators in real time.
7. Competitor & Market Insights
Analyze competitor strategies, benchmark brand share of voice, and uncover emerging trends across industries or regions.
8. Reporting & Analytics
Automatically generate performance reports to demonstrate ROI and optimize future campaigns.
9. Influence Payments
Simplify payments to influencers across countries and currencies. Track payment statuses, manage invoices, and keep financial workflows transparent and compliant.
10. AI Scout & AI Coach
Work with HypeAuditor’s AI-powered assistants to increase campaign efficiency and effectiveness. AI Scout finds the best-matched influencers for your goals, while AI Coach helps you design campaign strategies, set KPIs, and improve your next steps.
