Instagram has always been a space where brands can do more than sell. It’s where they show up, shape culture, and speak directly to consumers. And in 2025, the fastest-growing ecommerce brands are proving that growth isn’t just about having great products. It’s about knowing how to capture attention, build trust with creators, and make your message travel.
At HypeAuditor, we analyzed the performance of hundreds of eCommerce platforms to see which brands stood out on Instagram between March 2024 and March 2025. Using our influencer marketing data, we identified the 10 accounts that grew the most and the strategies behind their success.
Let’s take a look at what’s fueling this growth and how the best in the business are using Instagram to get there.
How Instagram became a launchpad for ecommerce
Ecommerce and Instagram have grown up together. When online shopping started to take off in the early 2010s, Instagram was becoming the platform where lifestyle, product discovery, and peer influence all converged. For years, it was where brands could build an identity. Now, it’s where they drive results.
In 2025, Instagram’s role is clearer than ever. It’s not just a branding tool or an awareness channel. It’s a direct engine for conversions, app downloads, and affiliate sales. Short-form video, creator culture, and mobile-first storytelling have redefined what ecommerce looks like on social, and the top brands are leaning all the way in.
Influencers are no longer an accessory to the marketing plan. They are the marketing plan. They’re the bridge between a product and a customer’s trust. And when done right, they turn every scroll into a potential purchase.
Inside the strategies of some of 2025’s top ecommerce performers
We’ve looked at the three standout brands from this year’s growth rankings not as case studies, but as examples of how different approaches can still lead to exceptional results. Their paths aren’t the same, but their impact is.
Temu: Growth through scale and simplicity
Temu added 7 million new followers in just one year, making it the fastest-growing ecommerce brand on Instagram by far. Its strategy is built on volume: high-volume posting, high-volume creator partnerships, and a high-volume product offering that covers everything from fashion to home goods.
But scale alone isn’t what makes Temu effective. The brand’s content is easy to consume and built for speed – Reels showing unboxings, “finds” videos, and discount-driven storytelling. It’s not trying to feel premium. It’s trying to feel accessible, timely, and everywhere at once.
Temu also benefits from one of the largest influencer ecosystems in the report, with over 14,000 creators actively promoting the brand. That kind of amplification makes a difference when every second of visibility counts.
Follower growth: +7M
Engagement rate (ER): 3.41%
Top markets: United States, UK, Germany
AJIO Life: Building long-term influence through culture
AJIO Life’s growth is rooted in its ability to reflect the culture around it. With 2.6 million new followers, the brand has carved out a space that feels relevant, regional, and lifestyle-focused. Whether it’s styling Diwali outfits, showcasing maternity wear, or featuring creator-led Bollywood looks, AJIO’s posts meet people where they are.
Its influencer strategy relies on repetition and consistency. Rather than cycling through a long list of influencers, AJIO focuses on mid-tier creators who post often and in a way that feels connected to the brand long-term. It’s not about loud campaigns. It’s about becoming part of someone’s feed and staying there.
This creator consistency, paired with intentional use of hashtags like #trendingreels and #viral, helps AJIO stay at the center of relevant conversations in India and beyond.
Follower growth: +2.6M
Engagement rate (ER): 16.3%
Top markets: India, USA, Brazil
Meesho: Turning micro-creators into a growth engine
With 1.6 million new followers, Meesho proves that influence doesn’t need to be loud to be powerful. Unlike some competitors, Meesho isn’t investing in celebrity endorsements or polished ad content. Instead, it’s building scale through micro- and nano-creators who are relatable, real, and local.
These creators, many of whom are everyday users, post content that blends product, discount, and direct calls to action. It’s casual, mobile-first, and built for fast decision-making. Meesho’s branded hashtags like #meeshofinds and #meeshohaul are also doing heavy lifting, driving both discoverability and affiliate funnel activity.
This approach makes Meesho a standout for brands that want to grow without relying on massive budgets – just smart, systematized creator programs.
Follower growth: +1.6M
Engagement rate (ER): 8.5%
Top markets: India, USA, Vietnam
What top ecommerce brands are doing differently in 2025
Across the top 10 brands we’ve analyzed, a few clear patterns emerge that define success on Instagram this year:
Creator scale meets strategy
Big numbers help, but they need direction. The most effective brands are using creators as extensions of their marketing teams, not one-offs or placements.
Culture is part of the conversion funnel
Brands like AJIO are proving that content doesn’t need to be “salesy” to drive results. By reflecting real life, brands drive emotional alignment, and that’s what moves people to act.
Speed beats polish
Reels, trends, unboxings – they’re short, raw, and fast. Brands that wait for perfection are losing momentum. The ones winning are showing up quickly and consistently.
Hashtags matter when they serve a purpose
Meesho’s approach to hashtags is a reminder that social tools are only useful if they’re tied to real business objectives, like discoverability or affiliate sales.
Long-term creator relationships win
Frequent, aligned, and consistent partnerships beat reach-focused influencer blasts. Brands that play the long game with creators are seeing more loyalty and better results.
Final thoughts
The top ecommerce brands on Instagram in 2025 aren’t just growing because they’re spending more. They’re growing because they’ve built systems that adapt to how people actually use the platform: fast, visual, and influenced by people they trust.
These brands understand that Instagram is a versatile channel. It’s where culture and commerce meet, and they’re treating it that way. If you’re not thinking about creators, content, and community as interconnected levers for growth, you’re already behind.
Get the full data
Our full Top Ecommerce Brands on Instagram 2025 report includes:
The complete top 10 ranking
Engagement and follower growth stats
Creator breakdowns and content formats
Lessons you can apply to your own strategy
