Ten rare Instagram tools creators should use in 2023!

Instagram is significantly more than a social networking platform. It is a full-fledged marketing channel that small business owners can utilize to generate new leads, increase revenue, and drive visitors.

In addition to being one of the most popular social media platforms, Instagram is also the favored platform of Gen Z, millennials, and Gen X. This means that your material can reach millions of individuals, including community members and potential consumers.

You may employ hundreds of apps to enhance your marketing plan, but we will highlight the top 8 rare Instagram tools. These tools can help you maximize audience engagement, from developing inspiring content to gleaning actionable information from analytics, and everything on this list is free.

Ten rare Instagram tools creators should use right now!


VistaCreate is an online graphic design platform where everyone can create visuals for professional and personal needs in no time — design skills are optional. Instagram is a visual platform, and 65% of people are visual learners, so publishing great visuals is a must. If you want to stand out from the crowd and create eye-catching Instagram posts, ads, and Stories, check out Crello. This easy-to-use graphic design tool is made for non-designers who want to create stunning visuals with ease.

Key benefits:

  • Over 30,000 professionally-made templates.

  • Access to 140 million royalty-free images, videos, and animations.

  • The drag-and-drop feature allows you to upload photos, fonts, and logos easily.

  • In-built tools like image converter, editing tool, and GIF converter.

  • A team account that allows working on your design with other people.


Storrito enables Instagram Story creation via a web browser. It is an Instagram tool that will automatically post your Instagram Story on the specified date.

Preparing Stories in advance or scheduling them later on the Instagram app is not feasible. When you need to make and publish Instagram Stories on the weekends or in the evenings, this may cause significant disruption to your personal life.

With more than 500 million daily users, Instagram Stories is a fantastic source of exposure for your brand or business. Storrito assists you with preparing everything in advance, allowing you to relax while Stories are automatically posted at the specified time. Without Storrito, it is difficult to maintain a regular posting schedule for Instagram Stories.

Storrito is the only automation solution that supports almost all Instagram stickers. These stickers are crucial if you want to interact with your audience (through polls, quizzes, etc.) or drive traffic to your online store via the link sticker. With hashtags and location stickers, more people will discover your content.


POSTOPLAN is the best Instagram software that delivers daily post suggestions. Moreover, our rapid AI-powered graphics editor allows you to generate visually impressive material in the blink of an eye.

You may concentrate on other tasks without being distracted by manual publishing. This handy social media management tool lets you see how your post will appear in your feed. Our artificial intelligence algorithms suggest the optimal time to publish material so that you may expand your audience and attract more customers.

55% of POSTOPLAN users reported an increase in audience within the first month of service use. You just employ scheduled publishing, and your audience grows naturally. Use the built-in paid advertising with AI algorithms if you require an even higher development curve. We will configure everything for you, so no configuration is necessary.


Whether you want to keep your audience engaged, find one of the perfect Instagram analytics tools, or make the most out of your upcoming influencer campaign, HypeAuditor is here to help you. This tool lets you track your account performance and understand your audience better. It also helps to analyze other influencers and learn from them to become a better Instagram opinion leader.

Key benefits:

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Agorapulse is a powerful and versatile social media management solution. It works for Instagram and other networks such as Facebook and Twitter, making it an excellent option for social media managers, not just Instagram influencers.

Everything you need to manage your campaigns is already here, such as:

  • Publishing Equipment - Plan and schedule social media content from a centralized dashboard. Utilize advanced capabilities such as automated rescheduling to maximize the impact of your material.

  • Collaboration instruments - Use a shared content calendar, shared files, and shared notes to collaborate with your team members or clients. Assign roles to various team members to aid in the management of workflows.

  • Social inbox - Observe what social media users say about your brand or your competition. Utilize this data to derive meaningful insights, assess brand sentiment, respond more quickly, and address issues before they cause brand damage.


Phlanx is an influencer auditor designed for Instagram and is explicitly one of the top tools if you need to run Instagram audits. It also offers two calculators for measuring engagement: Instagram Engagement Calculator and Instagram Post Likes Calculator. The latter can be used if you need to find out the post interactions for an individual post.

Lastly, it also offers a tool for competitor tracking. With its Instagram Competitor Tracker calculator, you can compare the engagement rates of several Instagram accounts. This is useful if you want to see how you stack up. 


VSCO is one of the Instagram marketing tools that presents itself as a dependable photo and video editor with premium filters, high-quality tools, and a creative community.

With various gorgeous filters, VSCO allows you to stand out from the mass of Instagram users. The software features a clever sliding tool that allows you to alter filters to make your images appear as though they were taken with a film camera rather than a digital camera, giving them an authentic appearance and feel.

VSCO is also its online community so that you may share your photographs with other VSCO users or any other social network. The software features all the basic photo editing options, including cropping, contrast, and stunning effects. It's $19.99 per year subscription option offers Borders and HSL correction, extra presets, video editing, early access to new tools, and picture contest challenges. VSCO adapts your shot automatically to an Instagram aspect ratio, making uploading it to Gram a breeze.


SocialBee is an additional all-in-one social media management platform appropriate for Instagram influencers, SMBs, and agencies. This Instagram application allows you to manage campaigns on Facebook, Twitter, and Pinterest in addition to Instagram. You may use it to organize and plan your material, distribute it across several platforms, and monitor its performance.

We loved their assortment of unique scheduling options. For instance, the Content Categories tool enables you to establish distinct categories for various posts, which helps you achieve a balanced content mix. Using the bulk editor, you may modify all posts in a category at once, which is a significant time saver.

You can recycle your best-performing content by creating new post variations and rescheduling them. If you publish time-sensitive posts, such as limited-time promotional offers, you can define expiration dates for each post. Alternatively, you may configure them to expire after a specified amount of shares, which is helpful for social giveaways. In addition to the features above, SocialBee also offers great Instagram analytics and reporting, custom short URLs, URL monitoring, and more.


SparkToro is one of the best Instagram tools for audience research that shows the websites your customers visit, social accounts they follow, hashtags they use, and more — so you can do marketing that works.

If you wanted to understand the people, websites, and publications that influence your customers, you'd spend hundreds of hours and tens of thousands of dollars on market research surveys that can't deliver comprehensive, accurate information.

SparkToro analyzes millions of public social and web profiles to reveal demographics, behavioral traits, discussion topics, and other crucial audience research in seconds.

Marketers shouldn't have to pay the tech giants to have their voices heard. SparkToro is one of the insta tools that provides unique research and insights, aggregated from millions of verifiable public social and web profiles, to make channels outside Facebook and Google accessible to everyone.

Instagram Automation by Manychat 

ManyChat's Instagram Automation is a popular choice for influencers who wish to save time on repetitive operations. With communication and engagement automation, you will have additional time to focus on generating revenue.

Some of the best aspects of the platform include the following:

  • Commentary on Growth Respond automatically to follower comments; this eliminates the need to respond to every comment manually. This is a significant time saver for influencers who wish to respond to many highly engaged followers.

  • Story mentions - A follower republished your content? Express gratitude with an automated response such as "Thanks for the support. I appreciate you!"

  • Automatic responses - Explaining collaboration alternatives to prospective clients will increase revenue for your influencer marketing firm. Provide three options via direct message (DM), including pricing information, case studies, and email contact.


Tailwind is one of the Instagram business tools that unifies your social & email marketing into a single solution and gives you a marketing plan to grow more intelligent and faster.

Tailwind gives you post ideas and real-world examples— guiding you every step of the way — so you don’t stress about content creation. Your plan incorporates proven best practices so that you can invest your limited time into the most impactful marketing. Tailwind factors in your business type, time available, and more to select the campaigns that will generate the best ROI for you.

Tailwind helps you stay organized with an easy-to-follow plan— it even sends reminders to help you be consistent with your marketing.

Add a photo - and in a few seconds - you will have hundreds of designs to choose from. It’s never been faster to create beautiful social posts. Hundreds of gorgeous templates and an easy-to-use email designer help you create effective email campaigns that get clicks.

Tailwind Create is one of the tools for Instagram that applies your colors, fonts, and logo to every design to give you a unique set of on-brand posts sized for each network and ready to share. Start from ‘almost done’ with thousands of layout options, curated color palettes, and one-click edits. Impress yourself and your customers with your professional designs!

Adobe Spark

Adobe is well-known for its professional editing tools, but Adobe Spark Post is one of the free Instagram tools that makes it simple for anyone without design skills to create graphics on the go. This makes it particularly useful for Instagram Story creation. The program includes thousands of IG Stories templates and millions of free stock pictures, filters, and fonts. This means you do not need to worry about selecting a template someone may already be using. The application enables you to generate Instagram Stories content tailored to your business and look.

This video and photo editor tool is one of the most incredible Instagram Stories-creating apps. This fantastic program provides user-friendly design tools for creating Instagram Stories.


Hashtagify is one of the best applications for Instagram that enables you to search for the most popular hashtags, identify the influencers who employ them, and analyze usage trends. The tool provides up-to-date popularity rankings and weekly and monthly trends by scraping real-time data from Instagram when you search for a specific hashtag. You may also search for hashtags used by other influencers. The application will produce a comprehensive report containing all your metrics in one location.

Hashtagify is simple to use and allows you to track your and your competitors' Instagram performance. Under usage patterns, you can also determine the optimal days and times of the week to use your hashtag.


If you are still determining whether Instagram is a wise investment for your business, now is the time to begin. And with additional features like Instagram Stories and IGTV, you have even more opportunities to expand your business on Instagram.

These Instagram tools offer a wide range of functions to assist you in promoting your IG profile. From comprehensive social media management solutions to Instagram scheduling tools. In addition to powerful analytics platforms and content tools.

Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 92.5M+ account database.
Val Razo is a freelance SMM consultant with 6+ years of experience who helps small and medium businesses. Val claims that Instagram has great sales potential, so she recommends both big and small brands to use this platform for business growth. Follow her on Twitter to stay tuned for more.
Topics:Instagram Building your personal brand
January 17, 2023
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Val Razo is a freelance SMM consultant with 6+ years of experience who helps small and medium businesses. Val claims that Instagram has great sales potential, so she recommends both big and small brands to use this platform for business growth. Follow her on Twitter to stay tuned for more.
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Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 92.5M+ account database.