Influencer fraud is more common than most marketers think. It happens when influencers inflate their numbers to appear more influential than they really are. This can include buying fake followers, using bots to boost engagement, or joining pods to make their content look more popular. On the surface, they might seem like a great fit, but the audience they claim to reach may not even exist.
The impact goes far beyond fake likes. Research shows that campaigns targeting influencers with more than 30% fake followers often see 58% lower conversion rates. According to a report in 2019, brands would lose around $1.3 billion each year to influencer fraud. On top of that, fake engagement leads to skewed data, making it harder to understand what’s working. It also affects brand trust. About 74 percent of people say they are less likely to trust brands that work with fake or inauthentic influencers.
Of course, not every influencer is doing this. Most social media accounts attract some level of bots over time. But when more than 25 percent of their followers look fake or inactive, it could be a warning sign. That is where influencer fraud detection tools come in. These platforms help brands avoid costly mistakes by checking for real audience quality, suspicious growth, unusual engagement, and other signs of fraud.
Each tool has its own way of spotting fake activity. Some focus on follower authenticity, some analyse engagement behavior, while others look into audience credibility and past patterns. Instead of relying on gut feeling or surface stats, you can use these tools to back your decisions with actual data. In the list below, we have gathered 21 influencer fraud detection tools that can help you pick real creators with real reach. Take your time and see which one fits your needs best.
1. HypeAuditor
HypeAuditor is widely known as one of the most reliable platforms when it comes to spotting fake influencers. It uses a machine-learning model trained on over 53 behavioral patterns to detect low-quality or suspicious followers. From follower growth to engagement authenticity, HypeAuditor looks at multiple signals to help brands figure out if an influencer’s audience is made up of real people or bots.
One of its standout features is the Audience Quality Score (AQS), a unique scoring system from 1 to 100 that gives a quick, useful overview of how trustworthy an influencer’s audience is.
What makes HypeAuditor the best tool to detect influencer fraud is how deeply it looks into audience data. You can check the ratio of real versus fake followers, see how reachable they are, and get a sense of overall audience quality. Historical metrics like follower growth and engagement trends are also included, and these are benchmarked against market averages. This helps marketers put the data into context instead of making blind guesses.
On top of that, influencer reports are ready to use, saving teams from spending hours doing manual checks. For quick checks, HypeAuditor even offers a free Instagram fake follower checker and a video course that teaches you how to spot fake influencers like a pro. Their strong commitment to clean influencer marketing makes them a leader in fraud detection.
Important Features: Influencer fraud detection with AQS (Audience Quality Score), extensive influencer report, free Instagram fake follower checker
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat
2. Famesters
Famesters puts fraud protection in influencer marketing at the center of its service. Their AI-based tool checks social media profiles for fake engagement, spammy behavior, and unusual patterns that point to dishonest activity. You can submit influencer URLs directly to the system, and it returns a report showing everything from audience quality to possible red flags. It also examines past content and collaboration history, so you're not just looking at surface stats. Famesters helps brands choose creators who bring real value instead of inflated numbers.
Important Features: Fake engagement scan, AI-based bot detection, audience breakdown, past performance analysis
Pricing: Pricing available upon request
Suitable Platforms: YouTube, Instagram, TikTok, Twitch, and more
3. NeoReach
NeoReach offers a fraud detection system that checks if influencers have fake followers or artificially inflated engagement. It analyzes post behavior, growth spikes, and patterns tied to known bot farms. The process is simple — submit social profile links and get back a fraud report. You can also use their Fraud Detection API to evaluate influencer credibility before signing any deals. NeoReach helps protect your budget by confirming the authenticity of an influencer’s relationship with their audience.
Important Features: Fake follower detection, bot farm tracking, growth pattern analysis, Fraud Detection API
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Twitter
4. Influencity
Influencity provides advanced influencer fraud detection by looking at multiple layers of an influencer’s profile. It checks for fake followers, flags unusual engagement activity, and spots suspicious growth patterns that suggest manipulation. If an account suddenly gains followers or likes, the platform highlights it for further review. This gives brands more confidence when evaluating who to work with and avoids campaigns that fall flat due to inflated metrics.
Important Features: Fake follower scan, bot activity check, growth spike alerts, audience analysis
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, a 7-day free trial is available.
Suitable Platforms: Instagram, TikTok, YouTube
5. Upfluence
Upfluence helps brands check the authenticity of influencers by comparing their presence across platforms. If someone has strong numbers on Instagram but barely exists elsewhere, that could be a sign worth digging into. The platform shows data like follower overlap and content consistency across networks. This helps detect influencers who may have fake followers on one platform but appear genuine on others. It’s a subtle but useful way to spot fake growth and pick creators with real, cross-channel influence.
Important Features: Cross-platform activity analysis, content consistency review, social footprint comparison
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube, Twitter, Twitch
6. Influencer Hero
Influencer Hero gives you a free Instagram fake follower check that shows the percentage of suspicious followers and fake engagement. It looks at sudden growth spikes, spammy comment patterns, and follower activity to assess how authentic an influencer’s audience really is. It even scans follower accounts for blank bios or missing profile pictures, which often indicate fake users. For quick scans, they offer a Chrome extension that works directly on influencer profiles. This makes it one of the most practical tools for fast and easy audience checks.
Important Features: Fake follower percentage, spam comment detection, follower activity analysis, Chrome extension
Pricing: Starts at $384/month
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
7. Keepface
Keepface offers an AI-powered fraud detection system that looks at influencers' real versus fake followers, comment quality, and audience demographics. It highlights influencers with authentic performance metrics and filters out profiles with signs of manipulation. The platform also provides influencer media value, helping brands assess if a partnership is worth the spend. These insights are backed by AI, making the review process faster without sacrificing depth.
Important Features: Fake follower analysis, audience credibility score, influencer media value, comment quality review
Pricing: Depends on performance
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Twitter
8. Modash
Modash offers a free influencer fraud detection tool that gives you quick insights into an influencer’s audience quality. By entering an Instagram handle, you can check the percentage of fake followers, view engagement rates, and spot red flags like sudden spikes in follower counts. The audit also shows popular content, hashtags, and whether the creator’s contact details are listed, helping you vet them faster. While the free version is limited, it’s a solid way to get a first impression before diving deeper with their full toolset.
Important Features: Fake follower check, engagement rate, follower trends, content overview
Pricing: Starts from $199/month
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram
9. Anura
Anura’s focus is on protecting ad budgets by filtering out fake traffic across social platforms, including influencer fraud. It detects bots, click farms, and other forms of artificial engagement with 99.999 percent accuracy, which is one of the highest rates in the industry. Anura works in real time, hiding your campaigns from fake profiles that would otherwise waste impressions and money. If your influencer campaigns include paid ads or traffic goals, this kind of safeguard can make a real difference.
Important Features: Bot and click fraud detection, influencer fraud protection, ad fraud prevention, real-time filtering
Pricing: Not publicly listed
Free Trial: Yes, a 15-day trial available
Suitable Platforms: Instagram, Facebook, TikTok, Twitter, YouTube, LinkedIn
10. Social Native
Social Native uses AI-powered fraud detection to help brands avoid fake influencers. Through their Creator Discovery tool, brands can search and filter creators while the system flags fake engagement and fake followers using first-party data and behavioral signals. This keeps campaigns clean and focused on real people who will actually engage with your brand. The platform is especially useful for teams that want data to support decisions without giving up full control over the creator search process.
Important Features: Fake engagement flags, Creator Discovery, AI filters, audience authenticity check
Pricing: Not publicly listed
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, YouTube
11. Buzzoole
Buzzoole has built its influencer fraud detection around real performance data provided directly by influencers through linked business accounts. With access to verified Instagram and Facebook metrics, the platform can detect fake followers, suspicious reach patterns, and unusual audience behavior. It uses machine learning to evaluate post reach, profile views, and growth trends in a way that quickly reveals signs of fraud. This direct-data approach gives brands a clearer look at who they’re actually working with.
Important Features: Verified account data, follower growth analysis, machine learning fraud detection, reach-to-follower ratio
Pricing: Starts from €89
Free Trial: Not available
Suitable Platforms: Instagram, Facebook
12. IMAI (Influencer Marketing AI)
IMAI includes influencer fraud detection tools in every plan. The system automatically checks for fake followers, suspicious engagement, and unnatural growth trends to make sure you’re working with authentic influencers. It’s a hands-off process that scans accounts and flags problems without you needing to dig through the numbers manually. For marketers looking to protect their budget while scaling campaigns, this built-in fraud filter can be a valuable layer of defense.
Important Features: Fake follower scan, growth pattern analysis, engagement quality check, automated fraud alerts
Pricing: Starts at $99/month
Free Trial: Yes, 7-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
13. Collabstr
Collabstr offers a fast and simple way to detect fake followers on Instagram and TikTok using two free tools. You don’t need an account to run a basic check, which is great if you’re vetting influencers on the go. The platform flags suspicious engagement patterns, helps confirm audience authenticity, and gives a clearer picture of whether a creator is worth the investment. It also has tools for influencer discovery and vetting, giving you more control over fraud risks during selection.
Important Features: Fake follower checker, suspicious engagement alerts, influencer vetting, audience scan
Pricing: Starts at $149/month
Free Trial: Available
Suitable Platforms: Instagram, TikTok
14. Upgrow
Upgrow focuses on audience quality by offering a tool that lets you analyze any Instagram account for fake followers or bot-like behavior. The company’s AI engine, built over several years, checks for red flags like inactive accounts and suspicious follower activity. It is designed to help you detect fake followers before they affect campaign performance. Upgrow also has a free tool to check Instagram fake followers powered by AI.
Important Features: Fake follower checker, audience activity scan, AI-based detection, growth analysis
Pricing: Starts at $69/month
Free Trial: Yes
Suitable Platforms: Instagram
15. Social Auditor
Social Auditor gives you a detailed look into influencer credibility by scanning their followers, likes, and comments across Instagram, TikTok, and YouTube. It checks for mass followers (accounts that follow thousands of profiles) and flags suspicious engagement so you can identify fake followers and engagement patterns easily. It also breaks down the real audience demographics to help you understand who the influencer is actually reaching. This level of detail makes it easier to choose influencers whose audiences are both real and relevant.
Important Features: Mass follower scan, comment behavior analysis, audience authenticity check, cross-platform support
Pricing: Starts at $39/report
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube
16. Qoruz
Qoruz uses a scoring system called Creator Authority Score to help brands spot influencer fraud by analyzing unusual growth patterns, bot-like engagement, and poor ROI indicators. It looks beyond follower counts and measures key factors like audience stability, growth trends, and real impact. Influencers with organic growth show linear graphs with minimal anomalies, while fraud-prone accounts often spike erratically. This tool is designed to help brands avoid flashy numbers that don't translate into real value.
Important Features: Growth anomaly detection, Creator Authority Score, ROI-based scoring, data freshness
Pricing: Not publicly listed, free plan available
Suitable Platforms: Instagram, YouTube, Twitter, TikTok
17. influData
infludata is built to provide authentic influencer data by checking audience structure and flagging risky behavior. It highlights warning signs like follow-unfollow tactics, mass followers, and sudden engagement spikes. The platform also gives insights across influencer collections, so you can review multiple accounts without comparing manually. This helps you pick creators who not only look good on paper but also have a reliable, engaged audience.
Important Features: Follow-unfollow detection, fake engagement alerts, influencer collection analytics, audience overview
Pricing: Not publicly listed
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube
18. FameAudit
FameAudit runs audience credibility checks on influencers by scanning for suspicious follower growth, mass followers, and bot activity. The results come in the form of a clear Audience Credibility score, which gives a quick sense of how real the influencer’s audience is. You’ll also get breakdowns by age and gender, so you can match the influencer with your target market more precisely. It’s a simple yet focused tool to help brands work with trustworthy creators.
Important Features: Audience Credibility score, bot comment detection, growth pattern scan, demographic data
Pricing: $1 per token
Free Trial: Information not specified
Suitable Platforms: Instagram
19. GRIN
GRIN offers a fake follower audit tool that gives a score from 0 to 100, helping you spot trends tied to suspicious behavior. A low score may suggest erratic growth or signs of manipulation, while higher scores tend to reflect more stable, real followers. Although the results aren’t absolute, the tool is a great starting point to spot influencer fraud before investing in a partnership. GRIN also provides other free tools, making it useful for small teams who need to move fast.
Important Features: Fake follower score, platform-specific analysis, trend-based fraud signals, free influencer audit
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
20. FakeCheck
FakeCheck is a quick and practical tool to assess an influencer's social reach and engagement quality. You just enter their Instagram username and the tool checks for suspicious audience behavior, giving you a sense of how many real followers they have. It’s built for marketers, creators, or anyone curious about account authenticity. This helps prevent wasted ad spend by highlighting influencers with inflated numbers.
Important Features: Real follower analysis, suspicious activity flag, social engagement review, fast checks
Pricing: Free
Suitable Platforms: Instagram
Conclusion
Influencer fraud is more than just a numbers issue. It affects how well your campaigns perform, how much you spend, and how your brand is perceived. With so many influencers competing for attention, it's easy to get misled by inflated metrics. That’s why checking for authenticity is no longer optional. It’s a step that protects both your budget and your brand reputation.
Using a fraud detection tool gives you more than just peace of mind. It helps you work with creators who actually reach real people. A useful habit is to review the influencer’s audience quality, spot any unusual growth patterns, and compare their engagement with industry benchmarks. When you combine these insights with your own experience and goals, it becomes much easier to make confident decisions. The tools are here to help, but the real impact comes from how you use them.
