We are thrilled to announce that HypeAuditor was recognized as a Leader in seven and a High Performer in two G2 Spring reports for 2024. In particular, we are proud to be acknowledged as a Leader in the influencer marketing platform Grid® report. We are truly grateful to our customers and partners for their positive reviews and unceasing support. Taking this appreciation seriously, we will do our best to provide our clients with excellent products and services and continue to strive to make influencer marketing transparent.
What Is G2?
G2 is one of the largest online software marketplaces that millions of businesses use yearly. The platform showcases numerous apps from influencer marketing and HR to CRM and social media management. On the one hand, it provides a detailed description of each software accentuating features, use cases, pricing, and ease of use. On the other hand, it aggregates honest user opinions as well, facilitating business owners to make their decisions based on real, authentic reviews.
What is a G2 Leader?
A software product or service that has a significant market presence and gained a high level of customer satisfaction is considered a Leader by G2. Thus, companies that receive this honor, are listed in G2’s quarterly reports and awarded a badge. Aside from Influencer Marketing Platform Leader, HypeAuditor has been announced as a Regional Leader in EMEA and Europe and a Small Business and Mid-Market Leader as well.
What Made HypeAuditor Leader in the Grid® Report for Influencer Marketing Platforms?
Let’s dig deeper into people’s opinions and the numbers. 95% of users gave our platform 4 or 5-star ratings resulting in an overall record high 4.6-star rating. 93% stated that our product is being developed in the right direction and 91% would likely recommend us to others. How did we succeed in this?
Fantastic customer support
First of all, our Customer Support and Success Teams do everything to keep clients satisfied.
Our Support team takes our customers’ feedback seriously and addresses questions and concerns quickly.
The Customer Success team uncovers procedures where our tools can be beneficial for users and help them navigate through the platform.
Both teams communicate product-related issues and requests to the product and technical teams to ensure clients can use the platform to its full extent and accomplish their goals.
As a testament to this, 92% of users commented on the quality of support they got, 94% pointed out the ease of setup, and 93% of them the ease of use.
If this isn’t proof enough, here’s what our clients said:
“Our Customer Success Manager was a great partner and was interested to learn about our use cases and find efficiencies in our daily workflow. He also took our feedback back to the product team for future enhancements.”
“The customer support team has been very helpful. Whenever we have questions support team are quick to assist us.”
“Customer representatives know the software well and answer all of your questions ASAP.”
The most highly valued features
HypeAuditor prides itself in its industry-leader influencer analytics and fake follower detection tools. Many businesses have been using our analytics features for their influencer marketing efforts and our unique creator scores called AQS. These are the tools users valued the highest in their reviews: 90% of them praised the audience analysis feature, 87% the influencer scoring, and 84% the influencer segmentation.
Regional leader in the Europe and EMEA Grid® report for influencer marketing platforms
Furthermore, we managed to get leader status for influencer marketing platforms in the European and EMEA regions as well. Our customer satisfaction scores were over 90% in both reports, including the previously mentioned support of quality, ease of use, setup, and admin. As for the most praised features, influencer scoring, audience analysis, reporting, and dashboards were emphasized the most.
Appreciated by Small Businesses in Europe and the EMEA Region
Our dedicated customer support and success teams, the easy-to-use platform, scalability, and targeted functionality all contribute to our success with small businesses. In addition to audience analysis and influencer scoring and reporting tools, European small business owners regarded highly the influencer collaboration feature. It was worth the time and effort spent fine-tuning our existing toolkit, such as My Network, our influencer relationship management tool. We simultaneously expanded our influencer outreach feature with numerous functions, including contract and email templates.
Here are a few examples of what small business founders find most valuable in our platform:
“What I like the most about HypeAuditor is that the platform actively listens to the feedback of it's users, and releases new features or tools that address our concerns and help us execute better campaigns. The platform is constantly evolving and improving.”
“It is evident that Hypeauditor is a pioneer in its field. We have worked with numerous platforms over time and regularly explore new tools as they emerge, but there is nothing comparable when it comes to account analytics. The 'Hype Reports' are state-of-the-art and provide us with a significant edge when communicating with customers.”
“HypeAuditor has been a reliable partner for some time now already and to be honest I can’t imagine our workflow without it. The platform covers most of our influencer marketing needs from the influencer’s search and to the campaigns’ tracking. What I appreciate in the first place, the tools are adjusted to our e-commerce needs, e.g I can connect my store and check if my customers have influencer profiles and are already in the HypeAuditor database, which is huge by the way.”
Moving Forward with Unwavering Commitment
While we are thankful for the recognition and our customers’ loyalty and trust, we don’t let success get to our heads. We continue refining our platform, listening to our clients’ feedback, and continuously monitoring user preferences and market trends.
If you haven’t explored our platform, book a demo with our team and get to experience its capabilities up close.
