As an influencer, putting yourself out there and getting to work with brands is key to growing your personal brand and career. In fact, brand collaborations are one of the best ways to monetize your social media presence, so they’re important to get right. Since this is probably your first point of contact with a brand, and thus the first impression you’ll be putting out, this is your chance to really impress them with the right stuff – but don’t get intimidated! We’re here to help. In this article, we’ll be going over a few tips and tricks you should keep in mind when sending off brand pitches. As a bonus, we’ve also created a handful of templates that you can use as a solid headstart no matter which niche you belong to. Read on to get clued up!
Tips and tricks for creating a brand pitch
Before you begin, it’s best to get some ‘housekeeping’ out of the way to help make the entire process easier for you. To keep things simple, we’ve outlined a few of these tips below to help you get started.
Make a list of brands you want to pitch to
It’s always good to know exactly who you plan to speak to ahead of time, so go ahead and create a list of all the brands that you’d like to partner up with in the near future. It’s probably best to keep this list as realistic as possible if you’re a smaller creator, but don’t be afraid to add a few dream picks here to revisit later, or shoot your shot when you feel ready!
It may seem obvious to add brands that you specifically know and love, but it’s also a good idea to take a look at brands that your audience might be big fans or consumers of. This will help keep things relevant for your followers when creating sponsored content, as well as bring value to the brand in that their target market are among your audience.
It’s also a good idea to get contact information for these brands since that can require a fair bit of time and research. There are numerous methods you can use to get a brand’s contact details, so be sure to get this done and out of the way so you can focus your energy later on writing a solid pitch.
Get your media kit up and running
The media kit is an essential part of any influencer’s arsenal, so it should be no exception for you. There is no one way to create a media kit, but making sure it contains all the essentials should be a top priority.
You may not want to necessarily include your media kit in your first email to a brand, but it’s going to be important to send it off to them when the partnership discussions get underway. It’s also a clean-cut, easy way to tell a brand exactly what you’re capable of and what sort of work or content creation formats you’re comfortable doing. It also works as a way to house all your stats and demographics information without bombarding them with the ‘boring’ numbers in the body of your email – which should rather be saved for letting the brand know why you’re different, allowing you to stand out a bit more.
If you’re looking for a quick way to get your media kit up and running, HypeAuditor offers a media kit creation service for influencers that’ll not only get your most important information into the kit for you but also keep it regularly updated as your statistics and metrics change.
Collect links and examples of your best work
While it might seem like the right thing to do to show a brand your social media profiles as a whole, you may want to get a bit more specific on your content to let them know why you’re worth working with. In other words, consider showing a brand explicit examples of videos, posts, or other content that you’re particularly proud of (and that’s performed well in terms of engagement!). This makes it easier for a brand to see what you’re made of and doesn’t rely on them having to wade through hundreds of posts or videos to try and identify what makes you special.
Remember: you want to convince the brand to work with you, and not the other way round (at least not yet!). Take the hard work out of the process for them and make it as simple as possible for them to get the full picture of you and your influencer brand.
Brand pitch templates for influencers
Brand pitch for beauty brands
Hey there [brand contact name],
My name is [name] and I’ve been an avid fan of [brand] for years, starting out with the [product name] all the way to the [newer product]. After dabbling with a range of brands, I can confidently say your products have won me over thanks to their unbeatable quality and packaging.
I haven’t been shy in sharing my love for these products, as I create content on my Instagram [@handle + link] as well as my TikTok account [@handle +link]. My main content centers around SFX makeup looks – perhaps you may have seen my Halloween series which did the rounds on TikTok [link], gaining [number] views and [number] likes.
I know that [brand] is very big on the topic of self-expression and individuality, which is something I try to convey in every piece of work I create. It’s super important to me to work with brands that align with my values, which is why I’d love to partner up with [brand] and work together to create some incredible content on my socials which I know my followers will enjoy.
I’ve previously worked with [brand] on the [campaign name] campaign, which you can take a look at here: [link]. I’ve got a more detailed rundown of my metrics, results, and the content I create in my media kit, which is attached below if you’d be interested.
Thank you for considering me, and I’d love to work together in the future!
Best,
[name]
Brand pitch for tech brands
Hi [brand contact name],
I’m [name] and I’ve been a huge fan of [brand] for what feels like a lifetime at this point. Between gaming and tinkering with tech, [brand], in particular [product name], has become a mainstay in my arsenal.
I spend a great deal of time and effort on my tech channel, [@handle + link] where I share insightful reviews as well as general tips and tricks with my audience. They love your stuff just as much as I do, so I feel a partnership between [brand] and I would be a great opportunity to make some killer content.
My YouTube channel gets an average of [number] of views each month, and my other platforms including Instagram and TikTok have [list metrics here].
In the past, I’ve done work with brands such as [brand], which you can take a look at here: [link]. I’ve got a more detailed rundown of my metrics, results, and the content I create in my media kit, which is attached below if you’d be interested.
It would be a dream to hear back from you, and I look forward to potentially working together!
Best,
[name]
Brand pitch for lifestyle brands
Hi there [brand contact name],
My name is [name] and I’ve been the biggest fan of [brand] for absolute years now – it’s pretty much my go-to when I need to revamp my closet, I can’t count how many pieces I’ve bought at this point!
As a content creator, I’ve amassed a following who is equally as crazy about your brand. I create day-to-day and lifestyle content regularly over on my Instagram account [@handle + link], most of which is sharing my outfit choices and style picks when I’m out and about. I’m particularly proud of this collab I created during one of my holidays, which got [number] of likes and gained me [number] of followers during that time.
It’s no secret that I’d love to partner up and share more of your brand with my audience, and I’m confident that I could bring value to you with the platform I’ve built. I currently have [number] of followers on Instagram with an average engagement rate of [number], and I’m working to grow this every day. I’ve got a more detailed write-up on who I am and what I offer in my media kit, which is attached to this email.
I know we’re approaching the holiday season, so it’s the perfect time to churn out some incredible looks with some pieces from your new collection.
I look forward to hearing back from you and hope you’re as keen on partnering up as I am!
Best,
[name]
Follow-up brand pitch
Hello [brand contact name],
I hope you’re keeping well! I sent you an email last week about potentially partnering up with me:
[Instagram details + link] / [YouTube details + link] / [blog details + link]
Would you be interested in collaborating with me in the future? I’ve also attached my media kit to this email just in case you’d like to look through it.
Thank you!
Best,
[name]
Conclusion
Getting your brand pitch right is a crucial component of the content creation puzzle, but it doesn’t have to be difficult. We hope these templates and the pointers we’ve offered will help boost your chances of landing your next big brand collaboration!
