When you take a look at influencer platforms and solutions, there’s a massive focus on processes like Discovery and Analytics. Sure, these things are, of course, very important; they’re typically the starting point for any campaign. However, once that’s all sorted, there’s the matter of managing your campaigns. This process is a long, often complex one that perhaps doesn’t get enough focus in the grand scheme of influencer marketing tools.
In fact, without a proper approach, managing influencer campaigns can quickly turn into a mess. There are briefs to send, creators to follow up with, deadlines to track, and content to approve. Then there are payments, reporting, and making sure everyone knows what’s happening and when. It’s a lot to keep up with, especially if you’re working across multiple campaigns or teams.
At the same time, good campaign management is what keeps everything on track. Without it, creators might post the wrong content, results go untracked, and teams spend hours chasing details. And when you don’t have the full picture, it becomes hard to figure out what worked and what didn’t.
HypeAuditor’s Campaign Management tool is built to make this easier. It brings all the moving parts into one system, so you don’t have to switch between spreadsheets, email threads, and tracking docs. You can send briefs, review drafts, manage payments, track content, and build reports, all in one place. This applies to small teams, larger agencies, and everyone in between, helping you stay organized and work more smoothly.
In this article, we’ll go through some of the key features inside Campaign Management and how they’re designed to make this arduous process totally seamless.
Setting up your campaign
The first thing Campaign Management helps with is giving you a proper starting point. You don’t open a blank canvas, but rather are guided through a setup that makes sure you’ve got everything covered. This is especially helpful if you’re running multiple campaigns at once or switching between clients, briefs, and objectives. It keeps your work organised and easy to come back to.
You can name your campaign, assign a label to help you find it later, and decide whether it should be visible to your team or private to just you. From there, you choose which elements you want to include. Some things, like content tracking and creator activation, are always active, but the rest is up to you. You can add content briefs, contracts, draft reviews, sales tracking, and compensation. It’s flexible enough to support everything from one-off collaborations to longer, multi-phase campaigns.
Each section you enable unlocks a more complete workflow. For example, if you want to share a brief, you can upload one or create it on the platform. If you’re handling contracts, you can customize and send them straight from the tool, no extra emails needed. You can also request content drafts, collect story screenshots, and even track clicks, orders, and sales – especially useful for ecommerce brands.
The nice thing is that none of this is all-or-nothing. You can change your setup later if things shift mid-campaign. It’s great for small teams that need to move fast and adapt, and also for agencies juggling several clients who all work differently.
By the time your campaign is live, everything is in place. Nothing’s missed, and you don’t have to worry about starting from scratch each time. It gives you a structured flow without locking you into one rigid way of working.
Adding influencers and managing the workflow
Once your campaign is ready, the next step is adding creators and keeping everything organised. You can do this in a few ways. Upload a list, bring them in from your network, add social media links in bulk, or type in their names manually. It’s built to be flexible, so it works for big and small teams alike.
Each influencer gets their own profile inside the campaign. This is where you can set what content they’ve agreed to, like one post and one story. It also lets you handle things like payment terms, content drafts, and contracts. Every influencer gets a personal application link, too. You can send it through email, WhatsApp, or any other platform. They don’t need to log in to see everything; the link shows exactly what they need to know. That includes the brief, the contract, any instructions, and a form to fill in their payment details. Once they submit it, the info updates on their profile automatically.
If you're running an ecommerce campaign, their card will also show tracking links, promo codes, and the tags they should include in their posts. These can be added through the content settings, so influencers know exactly what to mention in captions.
The workflow tab gives you an overview of how things are going. You can see who’s been invited, who’s accepted, who’s shared a draft, and who still needs to respond. You can customise which details you see, drag columns around, and update things manually. If you’re using HypeAuditor’s built-in email system, a lot of this happens on its own. For example, if someone accepts a proposal, their status updates instantly. This saves a lot of time and helps you avoid missed messages or doing double the work.
This part of the tool is especially helpful when you're handling several creators at once. It gives you a clear, central place to follow progress, reduce mistakes, and keep everything running smoothly. Great for agencies and brand teams that need to move quickly without losing control.
Tracking influencer content automatically or manually
Keeping track of influencer content is one of the biggest pain points in any campaign. With HypeAuditor, you can do it manually or let the system take care of it for you. If you’ve got post links ready, you can just drop them in, one by one or in bulk. The feed will update with everything you add, and you’ll see key stats like likes, views, engagement rate, and comments. If your influencer shares extra metrics like impressions or saves, you can input those too.
But the real time-saver is auto-tracking. All you need to do is list the hashtags, mentions, or keywords you expect your influencers to use. Once that’s set, HypeAuditor will scan for relevant content and automatically pull it into your campaign. It works in real time and covers Instagram, YouTube, and TikTok. If you’re tracking older posts, just make sure your campaign dates are set properly. You can go back as far as 90 days.
This tool is especially helpful when you’re working with multiple creators or running a long-term campaign. You won’t miss posts, you won’t have to chase people for links, and you’ll always have the latest performance data in front of you. It’s a smart way to monitor deliverables without constant manual work, which is ideal for brand teams, solo marketers, and agencies that need a clearer view of what’s actually getting posted.
Measuring stories and collecting metrics
Instagram Stories can be a powerful part of a campaign, but getting performance data from them is tricky. Since story views and interactions are private, the only way to access them is by collecting the data directly from creators.
That’s where HypeAuditor has tried to help. Instead of chasing screenshots through endless DMs, you can either upload story metrics manually or let creators do it themselves using a unique link. Each influencer gets their own page with all the campaign details and a dedicated section for story uploads. No login is needed, thankfully. Just one click, and they’re in.
They can submit screenshots, add results like reach and interactions, and even upload the story file itself. You’ll see it appear right in your campaign feed, and you’ll get notified as soon as it’s done. For bigger campaigns, you can enable auto-accept to skip the manual review and keep things moving.
You can also send out bulk requests using message templates, saving time on back-and-forth. If you just need the story upload section without the full campaign info, that’s possible too. It’s a simple way to fill in the gaps left by platform limitations, and it helps make sure no piece of content goes untracked.
Brief sharing and contract management
Managing influencer relationships means juggling a lot of moving parts: expectations, agreements, approvals, and payments. We’ve aimed to pull that all into one place.
You can share campaign briefs, create contracts, and even collect payment details without switching tools or chasing people over email. Briefs can be uploaded as a PDF or built directly in the platform using simple text and image blocks. Everything you include becomes instantly visible to the influencer once shared.
Contracts follow the same logic. You can use your own legal document or start with HypeAuditor’s built-in template. Drag-and-drop fields let you auto-fill creator names, compensation terms, and deliverables using information already in the campaign. Once the influencer adds missing info, like their contact or PayPal address, it syncs straight into the contract and fills in any blanks.
Signatures are handled digitally. Influencers can sign right on the page, upload a file, or download and reupload if needed. You’ll get notified as soon as it’s signed, and the document becomes available for download with all fields completed and both signatures in place. Instead of dealing with each person manually, you can share contracts and briefs in bulk using pre-built templates. These messages include personalized links that take creators to their full campaign view, where they can check terms, complete forms, and sign everything in one go.
It’s a full-circle process that helps you stay organized without always needing a second opinion from a big legal or admin team.
Draft management
When you're managing multiple creators, keeping track of drafts can become chaotic, especially if you don’t have a good system for receiving them and providing feedback. With a couple of creators, private emails or DMs can work, but this isn’t sustainable when scaling up. Our Draft Management feature helps you avoid that by centralizing the whole review process inside the campaign workspace.
Each influencer gets a unique link where they can view their brief and upload drafts, be it a Story, image set, or video. No extra logins or platforms needed. You can send the link through any channel that fits your workflow, from email to WhatsApp or even DMs.
The platform makes it easy to review what’s submitted. You can approve a draft or ask for changes, and both sides are notified automatically. If edits are needed, influencers get a clear message and can re-upload when ready. For agencies working with clients, there’s an optional external review tool. You can share a draft link with clients so they can leave comments too, without needing access to the platform.
For larger campaigns, you can request drafts in bulk. Just select the influencers, choose the draft request template, and the system takes care of inserting each creator’s unique link and contact details. If email addresses are saved, it fills those in for you.
This tool is especially useful for agencies, small brand teams, or anyone juggling lots of creators at once. It cuts down the back-and-forth and gives you more control over the creative process before anything goes live.
Creator compensation and payments
Payments are one of the easiest parts of a campaign to lose track of. Juggling multiple creators, currencies, and spreadsheets often leads to confusion, delays, or worse, missed payments. HypeAuditor simplifies the process by keeping everything connected inside the Campaign Management tool.
Once payments are enabled, you can assign a default rate for the campaign or adjust it per creator directly within their profile card. This is where you also update payment status, set custom terms, or attach invoice files. Whether you're handling five creators or fifty, having these details all in one place means less time wasted on back-and-forths and more clarity on what’s been agreed and delivered.
If you're using PayPal, the tool offers direct integration. Creators submit their payment details through a personalized application form link, and those details sync automatically into their profile. Payments can then be processed right inside the system. For other methods like bank transfers, there’s a manual logging option so you can still maintain a full record of activity without relying on a separate tracker.
Bulk payments are available too. Just select multiple creators from the Payments tab and send PayPal payouts in one click. The platform also includes ready-to-use message templates that autofill contact details and relevant links, so you can coordinate payments more efficiently. These templates are useful for both large-scale campaign managers and smaller teams trying to stay organised without getting buried in admin work.
For anyone who prefers to manage communications off-platform, all payment links can be copied and shared via email, DM, or WhatsApp. All of this helps streamline compensation, reduce friction, and support smoother relationships with the people behind your campaigns. It’s a system that works whether you're managing global influencers or coordinating a single branded activation.
Report building
When a campaign wraps up, the last thing most teams want is to spend hours piecing together a report. HypeAuditor helps by making it easy to compile and explain your results in one place.
From the Reports tab inside a campaign, you can build a clean summary that includes platform breakdowns (like Instagram or TikTok), overall engagement numbers, total audience reached, and how each content type performed – for example, comparing engagement on posts versus Stories. The layout is structured but flexible. You can remove sections you don’t need, zero in on a specific date range, and add comments alongside the data to help explain what the numbers actually mean.
There’s also a section that compares creator performance side by side. This makes it easy to spot who delivered the strongest results and helps inform future collaboration choices.
All of this happens inside the platform. There’s no need to switch to spreadsheets or external tools to create something shareable. It’s a straightforward way to turn campaign data into a report that’s clear and useful, especially helpful for marketers, client leads, or anyone presenting results to stakeholders.
Shopify integrations
A big challenge for ecommerce brands is keeping everything connected. Products, payments, tracking, and communication often live in separate tools, which makes campaigns harder to run and even harder to measure. HypeAuditor’s Shopify integration helps solve that by connecting your store directly to your influencer workflow. Everything stays in one place here, including sampling and proposals to payments and ROI tracking.
Once your Shopify store is connected, the platform can track which influencers drive clicks and purchases. This means you don’t have to guess who contributed what. Instead, you’ll have actual data showing which creators bring real value. That’s especially important when you're managing product gifting, promo codes, and paid collaborations at the same time.
You can offer free product samples by selecting items from your store and assigning them to individual influencers. Each creator gets a unique link where they can view the campaign, claim their sample, and access their personal promo code. There’s no need for back-and-forth emails or spreadsheets. Everything is handled in one place, and the sample codes apply automatically at checkout.
Payments are just as streamlined. You can set a default rate for everyone or enter specific amounts per creator. Influencers submit their payment details through their application form, and you can pay them directly inside HypeAuditor using PayPal. Bulk payments are supported too. If you prefer manual payment methods, there’s space to log transactions and attach invoices so your records stay complete.
This system is especially useful for teams managing multiple creators. You can upload briefs, attach contracts, and request drafts using the same link that influencers already have. Once they accept the proposal, they follow a clear path: sample sent, contract signed, content uploaded. Even stories, which can’t be tracked automatically, are handled through manual uploads. Screenshots and results go straight into your campaign dashboard.
When content goes live, the results are tracked in real time. You’ll see engagement, reach, and most importantly, sales. HypeAuditor pulls in the ecommerce data and links it to each influencer, so you get a clear picture of who is driving revenue. That insight helps with future planning, especially when deciding who to rebook or who might need more support.
Custom ecommerce store integrations
Some brands don’t use Shopify or have a full ecommerce backend, and that’s okay! HypeAuditor’s custom tracking workflow still lets you monitor clicks, conversions, and promo code use.
You define the landing pages or product URLs for each influencer. These can be homepages, product pages, or any other link. HypeAuditor tracks activity using triggers like hashtags, mentions, or keywords. UTM parameters can be added if you want to match results in Google Analytics. It’s simple, but it gives clear insight into who’s driving traffic.
Promo codes work the same way. You can create one code for the entire campaign or assign unique ones to each creator. Codes can be auto-generated or custom, which is useful when brands need consistent formatting or want to include creator names.
Each influencer has a campaign card where everything is stored: links, codes, payment info, deliverables, and draft status. It’s a single source of truth for managing progress and updates. Influencers also get a personalized application link with all campaign info, including the brief, proposal, upload area, and contract. These links can be sent over any channel and don’t require a login.
Our latest JavaScript tracking update is also a big step forward. You can now measure clicks, orders, and sales with a simple script added to your website. It works across any custom storefront and logs the same kind of sales data as Shopify-linked campaigns. The results appear in the influencer card and campaign page, showing clicks, purchases, and revenue.
Setup is handled during campaign creation. You choose how you want to track sales and follow the guided flow to configure it. And, to keep you firmly on track, help guides are built in to make the process smooth.
Conclusion
Campaign management has a lot of moving parts. Content reviews, contracts, payments, seeding, reporting, this all adds up quickly and can become overwhelming. HypeAuditor’s Campaign Management platform pulls everything into one place so teams can stay focused, organised, and in control. If you're looking to run influencer campaigns more efficiently and with better visibility, it’s worth taking a closer look at what the platform offers.
Explore our Campaign Management platform here or book a demo call if you want a personalized walkthrough!
