Social Media Analytics

YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?

Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.

Content is King, but engagement is Queen on social media platforms. The more you engage your audience, the more each algorithm promotes and pushes you forward. This is exactly why interactive content works. In fact, interactive content sees 52.6% higher engagement than any static content on social media platforms.

If a business wants to maintain or improve its reach, grow its client base, and excel in multiple channels, it will need a small army of marketing experts to handle key marketing activities. Fortunately, there are plenty of digital marketing tools out there that, on the one hand, reduce workloads and, on the other hand, speed up strenuous marketing processes. In this piece, we’ll list the best free marketing tools available for email marketing, writing content, social media scheduling, analytics, managing customer relationships, and SEO.

Plenty of social media management tools for agencies have come forth in recent years consolidating arduous duties into one dashboard. Social media marketing teams can use these solutions to save time and manpower, resulting in stronger relationships with their clients and more efficient social media project management. This article will review the 10 best social media management tools, including their key features and strongest points.

Brand content can range from short text posts and images to videos and infographics on social media. Awareness, however, can only be maintained when quality content is posted consistently and at the right time. This is where a social media management platform comes into the picture. By using it, you can coordinate postings across various social networks from a single location.