The Role of AI

73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.

Virtual influencers took the digital world by storm. They became widely popular among young digitally-native generations prompting brands to include them in their marketing endeavors. But virtual influencers are double-edged swords.

Niche influencers don’t just create awareness, they drive real engagement and sales. The problem? Finding these perfect-fit influencers in certain niches isn’t easy. This is why you need AI to simplify the process.

AI influencers are a new trend, and they come with their own benefits and challenges. Learn all about them and how they fit into your marketing plans.

Explore the ways that AI is improving the field of influencer marketing including influencer discovery, fraud detection, tracking audience sentiment, and more.

AI is impacting influencer marketing by providing room for AI and CGI influencers, revolutionizing influencer discovery, and facilitating scaling and optimizing campaigns through advanced analytics and content creation.