When you decide to collaborate with influencers to market your products or services, there are several steps you need to take. One crucial part of those steps is agreeing on a contract with the chosen influencer. Now that more brands have started to jump into influencer marketing, the need for well-structured and legally binding contracts has also grown. However, creating a detailed contract that clearly outlines expectations and protects both parties can sometimes be complex, costly, and time-consuming.
To tackle this challenge, brands have another option: using AI tools to create influencer contracts. AI can boost efficiency in multiple ways since it saves cost and time, allows customization, and works for versatile collaboration types. While AI is already being used in influencer marketing (especially through platforms and automation tools), using it specifically for drafting influencer contracts might still be unfamiliar territory for many marketers.
The tools, the prompts, and even some ethical concerns may make this method feel like a dilemma, or even a bit intimidating. But in this article, we’ll walk you through how it works and help clear up any doubts or confusion so you can understand better and know the important things to watch out for.
Why Is Influencer Contract Important?
An influencer contract is a legal document that outlines the terms, responsibilities, and expectations in collaborations between brands and influencers. This contract is important because it acts as a clear framework for collaborations and protects both parties. Influencer contracts reduce miscommunications, build trust and long-term partnerships, and help brands maintain their reputation by giving them control over how they’re represented by the influencers.
Contracts also make it clear for both parties about who owns the content and its usage limitation (e.g., can the brand use an influencer’s post on their website?). Other than that, there are several risks that need to be prevented. Here are some risks that can be mitigated through influencer contract:
The content created by the influencer doesn’t meet your expectations.
The influencer can’t fulfill their promises and responsibilities due to a lack of interest in the product or poor planning.
The influencer breaks the agreement by posting sponsored content without disclosure or using your trademarks without permission.
The last point is significant since it ensures the partnership complies with certain regulations, especially around sponsored content labels, such as those required by the U.S. Federal Trade Commission (FTC). These regulations aim to prevent mislead customers, which has become a concern that authorities in some regions have taken seriously in recent years.
How Can AI Help in Creating Influencer Contracts?
To understand how AI is able to help create influencer contracts, we asked ChatGPT and Grok. This is possible because AI uses machine learning and natural language processing to generate text based on user input or existing templates. Moreover, Large Language Models (LLM) have been trained using large amounts of text including legal documents, contracts, marketing materials, and real-world examples of influencer arrangements. This has enabled AI to learn how contracts are structured, what common clauses look like, and how to adjust them to fit different needs and scenarios.
If you’re interested in creating influencer contracts with the help of AI, you can use tools that are specifically designed for contract generation such as Legitt AI or Robin AI. These tools are the easiest option since they come with ready-to-use templates and placeholders you can simply fill in.
On the other hand, general generative AI tools like ChatGPT, Gemini, or Claude are more suitable for those who want more flexibility. With these tools, you can craft individual sections of the contract or even create the entire contract using prompts. If you go this route, make sure you start with a clear and detailed prompt.
Prompts to Create Influencer Contract Using Generative AI
Gen AI tools like ChatGPT are already popular, but creating prompts might not be everyone’s strong suit. Meanwhile, most AI are only as good as the input they receive. But no worries, if you’re unsure where to start after accessing the tools, we’ve asked Manus AI to craft multiple prompts that can be useful for different needs in creating influencer contracts. Here’s what we collected:
Disclaimer: This article and the included prompts are for informational purposes only and do not constitute formal legal advice. We are not responsible for any loss or damage that may result from using these prompts. Please use caution when entering sensitive information or exact figures into placeholders.
Scope of Work Prompts
Basic Scope of Work Prompt
“Create a comprehensive scope of work section for an influencer contract between [BRAND NAME] and [INFLUENCER NAME]. The influencer will create [NUMBER] [CONTENT TYPE] for [PLATFORM] promoting [PRODUCT/SERVICE]. Include specific details about content requirements, posting schedule, approval process, and performance metrics.”
Detailed Content Deliverables Prompt
“Draft a detailed content deliverables section for an influencer agreement that specifies the following requirements:
- Content types: [LIST CONTENT TYPES e.g., Instagram posts, TikTok videos, YouTube reviews]
- Quantity: [NUMBER] of each content type
- Content specifications: [LENGTH/DURATION] for each piece
- Posting frequency: [SCHEDULE e.g., 2 posts per week for 4 weeks]
- Platforms: [LIST PLATFORMS]
- Key messaging points: [LIST KEY MESSAGES]
- Required hashtags: [LIST HASHTAGS]
- Tagging requirements: [TAG SPECIFICATIONS]
- Content approval process: [DESCRIBE PROCESS]
Include language that clearly defines what constitutes acceptable delivery.”
Timeline and Deadlines Prompt
“Create a timeline and deadlines section for an influencer contract that includes:
- Campaign start date: [START DATE]
- Campaign end date: [END DATE]
- Content submission deadlines: [DEADLINES]
- Review period: [REVIEW PERIOD e.g., 48 hours]
- Revision process: [NUMBER] of revisions allowed within [TIMEFRAME]
- Final posting dates: [POSTING DATES]
Include provisions for extensions and consequences for missed deadlines.”
Compensation and Payment Terms Prompts
Fixed Fee Payment Structure Prompt
“Draft a compensation clause for an influencer contract with a fixed fee payment structure. The total compensation is [AMOUNT] for [DELIVERABLES]. Include payment schedule (e.g., 50% upfront, 50% upon completion), payment method, invoice requirements, and payment timeline (e.g., net-30). Add provisions for additional content requests and payment adjustments if deliverables are not met.”
Performance-Based Compensation Prompt
“Create a performance-based compensation section for an influencer agreement with:
- Base payment: [AMOUNT]
- Performance metrics: [METRICS e.g., engagement rate, click-through rate, conversions]
- Bonus structure: [BONUS AMOUNTS] for reaching [PERFORMANCE THRESHOLDS]
- Measurement method: [HOW METRICS WILL BE TRACKED]
- Reporting timeline: [WHEN PERFORMANCE WILL BE ASSESSED]
Include clear definitions of all metrics and verification methods.”
Expense Reimbursement Prompt
“Draft an expense reimbursement policy for an influencer contract that covers:
- Eligible expenses: [LIST ELIGIBLE EXPENSES e.g., travel, props, equipment]
- Pre-approval requirements: [APPROVAL PROCESS]
- Documentation needed: [REQUIRED DOCUMENTATION]
- Submission deadline: [DEADLINE]
- Reimbursement timeline: [TIMELINE]
- Maximum reimbursement amount: [MAXIMUM AMOUNT]
Include language that clearly states any expenses not explicitly approved will not be reimbursed.”
Intellectual Property Rights Prompts
Content Usage Rights Prompt
“Create an intellectual property rights section for an influencer contract that specifies:
- Content ownership: [WHO OWNS THE CONTENT]
- Usage rights granted to the brand: [DESCRIBE RIGHTS]
- Platforms where content can be used: [LIST PLATFORMS]
- Usage duration: [DURATION e.g., 6 months, 1 year, perpetual]
- Geographic limitations: [GEOGRAPHIC SCOPE]
- Modification rights: [CAN BRAND MODIFY CONTENT?]
- Attribution requirements: [ATTRIBUTION DETAILS]
Include provisions for extending usage rights beyond the initial period.”
Content Licensing Prompt
“Draft a content licensing clause for an influencer agreement that includes:
- Type of license: [LICENSE TYPE e.g., non-exclusive, exclusive]
- License duration: [DURATION]
- Licensed content: [SPECIFY CONTENT COVERED]
- Permitted uses: [LIST PERMITTED USES]
- Prohibited uses: [LIST PROHIBITED USES]
- License fee: [FEE STRUCTURE]
- Termination conditions: [CONDITIONS]
Include language addressing derivative works and sublicensing rights.”
Exclusivity and Non-Compete Prompts
Category Exclusivity Prompt
“Create an exclusivity clause for an influencer contract that prohibits the influencer from promoting competing [PRODUCT/SERVICE CATEGORY] during the contract period and for [TIME PERIOD] after the campaign ends. Define the specific product/service category, list prohibited competitor brands, and include exceptions if applicable. Specify consequences for violating exclusivity terms.”
Limited Exclusivity Prompt
“Draft a limited exclusivity provision for an influencer agreement that:
- Restricts promotion of competing products in [SPECIFIC CATEGORY] only
- Applies for [DURATION] from [START DATE] to [END DATE]
- Allows influencer to continue existing partnerships with [LIST EXEMPTED BRANDS]
- Permits non-competing promotions in [LIST PERMITTED CATEGORIES]
Include clear definitions of what constitutes a competing product/service.”
Compliance and Disclosure Prompts
FTC Disclosure Requirements Prompt
“Create a compliance and disclosure section for an influencer contract that requires:
- Clear and conspicuous disclosure of the material connection with [BRAND]
- Specific disclosure language: [PROVIDE EXACT LANGUAGE e.g., #ad, #sponsored, #paid]
- Placement requirements: [WHERE DISCLOSURE MUST APPEAR]
- Compliance with current FTC guidelines for influencer marketing
- Compliance with platform-specific disclosure requirements for [LIST PLATFORMS]
Include consequences for non-compliance and provisions for updating requirements if regulations change.”
International Compliance Prompt
“Draft an international compliance clause for an influencer agreement covering campaigns in [LIST COUNTRIES]. Include requirements for:
- Country-specific disclosure requirements for each market
- Translation requirements for disclosures
- Compliance with [SPECIFIC REGULATIONS] in each jurisdiction
- Documentation of compliance
- Process for addressing regional regulatory changes
Include language making the influencer responsible for understanding and following all applicable local laws.”
Termination and Cancellation Prompts
Termination Conditions Prompt
“Create a termination clause for an influencer contract that outlines:
- Conditions for termination by either party: [LIST CONDITIONS]
- Required notice period: [NOTICE PERIOD]
- Early termination fees: [FEE STRUCTURE]
- Payment obligations for completed work
- Content usage rights after termination
- Return of confidential information and materials
- Post-termination restrictions
Include provisions for both termination with cause and without cause.”
Campaign Cancellation Prompt
“Draft a campaign cancellation policy for an influencer agreement that addresses:
- Cancellation by brand: [COMPENSATION STRUCTURE e.g., kill fee of X% if cancelled within Y days]
- Cancellation by influencer: [CONSEQUENCES]
- Force majeure provisions for unforeseen circumstances
- Rescheduling options and limitations
- Content already created but not published
- Refund of advance payments
Include a clear timeline and process for communicating cancellation.”
Master Prompt for Complete Influencer Contract
“Create a comprehensive influencer marketing contract between [BRAND NAME] and [INFLUENCER NAME/HANDLE] for a campaign promoting [PRODUCT/SERVICE]. The contract should include all essential sections:
1. Parties and definitions
2. Scope of work with detailed deliverables:
- [NUMBER] of [CONTENT TYPES] for [PLATFORMS]
- Campaign period from [START DATE] to [END DATE]
- Content specifications and requirements
- Approval process and timelines
3. Compensation terms:
- Total fee of [AMOUNT]
- Payment schedule: [SCHEDULE]
- Performance bonuses: [BONUS STRUCTURE]
- Expense policy: [POLICY DETAILS]
4. Intellectual property provisions:
- Content ownership: [OWNERSHIP DETAILS]
- Usage rights: [RIGHTS DETAILS]
- License duration: [DURATION]
5. Exclusivity terms:
- Exclusivity period: [PERIOD]
- Restricted categories: [CATEGORIES]
- Exceptions: [EXCEPTIONS]
6. Compliance requirements:
- FTC disclosure requirements
- Platform-specific guidelines
- Brand safety provisions
7. Termination conditions:
- Notice periods
- Early termination fees
- Post-termination obligations
8. General legal provisions:
- Confidentiality
- Indemnification
- Governing law
- Dispute resolution
Format the contract in clear, professional language with numbered sections and subsections. Include signature blocks for both parties.”
Things to Remember When Creating AI-Generated Influencer Contracts
So many ways to make influencer contract creation easier, yet just as many things to keep in mind to ensure brands don’t take a wrong step; legally or ethically. No matter how advanced AI gets, this technology still has its limitations which require us to stay cautious. AI is known to sometimes hallucinate or make things up when generating responses, lack human reasoning and legal knowledge, and has no guarantee of plagiarism-free content.
That’s why you need to remember a few things when deciding to create an influencer contract using AI tools. These will help you balance AI and human touch and avoid bigger issues down the line.
1. Treat it as a draft
If you consider AI-generated influencer contracts, we advise you to treat them as drafts or starting points that need to be reviewed rather than final documents. This is because results generated by AI aren’t perfect and error-free. They might miss or fail to understand context or use ambiguous language. Further, AI doesn’t have legal knowledge about local laws or industry-specific regulations that might apply to the campaign. Thus, brands have to read and check the contract carefully, review the terms of use, and go through every part to get rid of typos or context misunderstandings. Never blindly trust and use the raw contracts generated by AI.
2. Make sure to have a legal expert in surveillance
You can generate contracts with AI, but always remember to have a human expert in charge, especially a lawyer. Once you’ve got your draft, let your lawyer double check it then add their suggestions and adjustments. This helps ensure your contract has legal validity. Remember, contracts should contain clear, specific and unambiguous terms. They should also use clear legal language and adhere to local laws. These are things that are best reviewed by real legal professionals.
Even ChatGPT says, “AI helps because it understands the language of contracts and can generate new, tailored versions of them instantly. It’s like having a legal-savvy writing assistant who’s really fast and always available. That said, AI doesn't replace a real lawyer — but it gives you a smart foundation to build from.”
So yes, AI can help, but it shouldn’t replace an expert’s role in finalizing contracts.
3. Be transparent with the influencers
One way to use AI ethically is by being upfront with your influencers. When you hand them the contract, let them know that it was generated (or partially generated) by AI. Including this information in the contract helps keep both parties informed about the nature of the contract, which will also increase your contract’s legal standing.
4. Be cautious and respect influencers’ privacy
Using AI to generate contracts often involves inputting personal or sensitive information into the platform. Before doing that, be aware that not every AI tool has advanced protection to guarantee user privacy and security. To stay safe, choose AI tools with clear privacy policies and strong security features. Whenever possible, avoid submitting real personal info into placeholders or any open fields unless you trust the tool.
If you’re looking for an AI-powered platform you can trust with every important detail of an influencer contract, HypeAuditor is the way to go. From creating standard or personalized agreements to organizing influencer data for campaign deliverables and making signing effortless, HypeAuditor’s Campaign Management tool is built for it. Give it a try now!
Conclusion
Among the many AI capabilities you can harness, using it to create influencer contracts might be one of the most helpful for finalizing deals faster. It's easy, fast, and resource-efficient, especially for brands managing multiple partnerships at once. With the right prompts and tools, AI can help you draft contracts that state everything that needs to be agreed between your brand and the influencer you’re working with.
However, there are still concerns around using AI in this context, particularly when it comes to ethical and security issues. That’s why brands need to be thoughtful about how they want to utilize AI in creating influencer contracts without violating laws and regulations. When you combine AI’s efficiency with your own judgment and expert input, you can create contracts that are not only quicker to produce but also stronger and more secure. In the end, it’s always best to consult your legal team before moving forward.
