The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
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