10 min
How to Measure Influencer Marketing: 13 Metrics with Formulas
Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.
The HypeAuditor Blog
Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
9 min
Instagram Engagement Rate in 2025: How Influencers’ Engagement Can Boost Your Brand
Get expert tips on how to achieve 4x ER with influencers, benchmarks, and a free engagement rate calculator to optimize your campaigns.
1 min
How To Calculate Engagement Rate on Instagram + Free Calculator
Want to know how well your Instagram content is performing? In this guide, we'll walk you through a simple way to calculate your engagement rate, plus a free tool to help you out.
11 min
Understanding Influencer Types: Benefits, Challenges, and What Marketers Need to Know
Choosing the right influencer type is important for your campaign. In this guide, we’ll break down what each type offers and the challenges that come with them.
7 min
How To Check Follower Growth on Instagram: 5 Methods You Can Use
Explore 5 methods you can use to keep track of your brand’s followers on Instagram, as well as tips and tricks on how to boost your follow count.
10 min
How AI Agents and Agentic AI Differ and What They Bring to the Table for Marketers
Lately, everyone’s talking about AI agents and agentic AI, but they’re not the same thing. Here’s why knowing the difference could actually make a big impact for your brand.
16 min
25+ AI-Powered Influencer Marketing Tools Trusted by Brands & Agencies
Managing influencer campaigns by hand is getting harder, but AI is here to make it smarter, faster, and way less stressful. Here’s a look at the best AI-powered influencer marketing tools that can help you work smarter, not harder.
