Is your Instagram feed feeling a little...stale? As we step into 2024, the landscape of social media continues to evolve, demanding fresh and innovative approaches to capture attention and engage audiences. To help you boost your engagement and grow your audience, we’ve compiled 8 varying Instagram post ideas to help revitalize your content strategy. Let's dive in!
The importance of Instagram post ideas for influencers
Being an influencer on Instagram isn't just about showing off your latest outfit or sharing your food adventures. It's about maintaining a constant balance between authenticity, creativity, and strategy that has the power to captivate thousands (or maybe even millions) of eyes scrolling through their feeds. And guess what? Good content ideas are your secret ingredient to make this a reality.
Instagram is a platform for engagement, where your followers eagerly anticipate your next move. Content ideas serve as your toolkit, comprising a range of impactful strategies that sustain your audience's interest and enthusiasm. However, it's crucial to avoid repetitive patterns. Consistently presenting the same type of content can lead to disengagement. Your followers appreciate variety – adding excitement and unexpected elements can help maintain their attention and ensure continued engagement.
Now, why are these content ideas such a big deal for influencers? Well, you're not just posting pretty pictures or witty captions for the sake of it. You're curating an experience that grips the attention of a user who would otherwise merely scroll by. After all, with the plethora of platforms available today and an abundance of content housed within each, you’ll need to be sure you know what would get them to take notice. Every post is a chance for them to connect with you; and if you’re lucky, they’ll become a part of your greater community and engage with you beyond just a double-tap.
As an influencer, you might find yourself grappling with the challenge of consistently delivering captivating content. This is where getting fresh post ideas is a game-changer and an easing of the mental burden of brainstorming. They alleviate the pressure of ideation, enabling influencers to focus on their core strengths — crafting authentic narratives and building meaningful connections.
Examples of Instagram post ideas
1. This or that in Instagram Stories
This idea is continually adaptable to a range of niches, interests, and audiences. By incorporating a poll into your stories, you’re encouraging your audience to engage with your posts as generally, they love to interact. Quick, fun polls such as these make it easy for anyone to partake with little-to-no effort and usually keep them going through more to be a part of the fun.
Various topics present an endless amount of options for this approach and let users casually engage with your content beyond just evergreen posts and reels.
2. Picture carousel with tips
A picture carousel is a great way to get users to stop and take in your content, provided you give them a reason to keep swiping. An engaging cover photo that clearly communicates the purpose and value is key to this approach, as is making each slide succinct and easy to understand.
This post showcasing a range of suitcase packing tips is bound to appeal both to travel enthusiasts and style-conscious users and clearly communicates how to get the job done in just a few simply explained slides. As an added bonus, the caption loops users into checking out a podcast, another form of content that is being promoted.
3. Post with a captivating caption
Sometimes a well-thought-out caption is the key to drawing in and connecting with users, helping them to get to know you better. This can of course be a contributing factor to them transitioning into loyal members of your community. You just need to be sure to get your storytelling on point.
Rachel Brathen, otherwise known as Yoga Girl, lets her audience in on her motherhood journey in this intimate post, revealing her struggles and thoughts on her second child. This is relevant to her predominantly female audience and helps to humanize herself on her profile.
4. Tips and tricks in a Reel
Sometimes just sharing simple, easy tips in a visually appealing Reel is enough to keep people coming back for more. The ability to latch onto music trends and boost discoverability whilst also hopping aboard other topics that people are interested in is a massive drawcard to these types of Reels.
In this post centered on minimalism, which has a big fanbase on social media, a few tips are quickly highlighted to the calming backdrop of a minimalist home with easygoing music – the perfect way to appeal to lovers of this trend.
5. #ThrowbackThursday
A classic that dates back well over a decade on many social media platforms, a solid #ThrowbackThursday post is a perfect way to rope in new followers and users to older content you may have made and been proud of, but didn’t want to simply ‘repost’. After all, you can only have so many pinned posts on your profile!
In this example, the artist is showcasing work that they made a while back as a way to also announce their attendance at a convention. This can serve as both a reminder as well as a way to show fans how far they’ve come in their art, making them feel like they’re part of the journey.
6. Top 5 Hacks in a Reel
Hacks are the latest trend on Instagram across a range of topics as users seek to find ways to make everyday life things easier, faster, and far more manageable.
Cleaning hacks are super popular since cleaning is something that pretty much everyone has to do! This snappy method of showcasing clever tricks is great for getting people to watch through the entire video, often more than once as they hope to take in all of the secret hacks on show.
7. Instagram Stories AMA
A good AMA (ask me anything) is a solid way to get your audience to know you and keenly interact with your stories. It also effectively gets your followers to generate content for you in the form of streams of questions that you simply need to answer.
This example is the perfect way to signal a sense of urgency, prompting users to submit their questions as soon as they see this post given its time-sensitive nature.
8. Follow-along how-to Reel
Follow-alongs are a great way for Instagram users to practically learn how to do something, as they guide them along the entire way. This can be popular for a range of categories including drawing and art, gaming walkthroughs, as well as cooking.
This cooking video is the perfect example of a snappy yet comprehensive video to guide viewers along the way, offering tips for every step to ensure they get the end result they’re looking for. Good commentary and appealing visuals are key to popular recipe videos, so be sure to keep that in mind when planning the whole package.
Conclusion
And there you have it: Eight Instagram post ideas to keep your feed fresh and your followers hooked in 2024. Remember, the best content comes from having fun and letting your personality shine through. So experiment, play around, and don't be afraid to try something new. Your audience will appreciate the authenticity, and who knows, you might just spark a trend yourself! Now get out there and start creating your best content yet.
