Influencer marketing has become a cornerstone of digital strategy for brands aiming to connect with highly engaged, niche audiences. As the industry grows into a multi-billion-dollar space, it’s no longer enough to simply team up with a popular content creator. Brands need deeper visibility into who they’re partnering with, what kind of audience they’re reaching, and how those collaborations perform across different platforms.
This is where influencer analytics tools really help. These platforms give marketers access to detailed insights like influencer reach, audience demographics, engagement quality, follower authenticity, and campaign ROI. Without these data points, influencer campaigns often rely on assumptions rather than measurable results—leading to wasted budget and missed opportunities.
What sets these tools apart is their ability to analyze behavior, detect patterns, and flag fake engagement. Many also incorporate AI-powered analytics, enabling brands to quickly identify high-performing influencers and track campaign performance over time. As social media platforms evolve and algorithms shift, influencer analytics platforms help marketers stay agile and informed.
In this guide, we’ll highlight some of the most effective influencer marketing platforms with a specific focus on their reporting and analytics features so you can find and check social media influencer analytics in an easier way.
1. HypeAuditor
HypeAuditor is an AI-powered influencer marketing platform designed to help brands find trustworthy creators and track campaign performance across Instagram, TikTok, YouTube, and other major social platforms. It’s used by marketing teams to evaluate audience demographics, engagement authenticity, and historical growth patterns. HypeAuditor provides detailed reports that analyze over 35 metrics, including engagement rates, follower growth, and audience demographics. This depth of analysis enables brands to make informed decisions when selecting the right influencer for their campaigns.
A standout feature of HypeAuditor is its proprietary Audience Quality Score (AQS), a metric that evaluates the overall quality of an influencer's audience on a scale from 1 to 100. The AQS comprises four components: Engagement Rate, Quality Audience, Follower and Following Growth, and Engagement Authenticity. By assessing these factors, the AQS helps brands determine the authenticity of an influencer's followers and their potential impact on marketing efforts.
The platform also features a fraud detection system that identifies suspicious follower activity, bot accounts, and manipulated engagement. These insights are crucial for businesses that rely on accurate reporting and genuine reach. Brands can also use HypeAuditor’s competitive benchmarking tools to compare influencer performance against industry peers, and its AI-powered reports simplify the decision-making process when planning or optimizing influencer campaigns.
If you're looking for the best analytics tool for Instagram, HypeAuditor is a strong choice thanks to its user-friendly interface and AI-driven insights. By providing accurate data and comprehensive analytics, HypeAuditor empowers businesses to build effective and authentic influencer partnerships.
G2 users highlight the following pros for HypeAuditor:
Audience Quality Score for fast creator-vetting and consistency across teams
Audience demographics breakdowns that help validate priority markets and target locations
Engagement analytics that make it easier to judge creator performance beyond vanity metrics
Visual reporting that supports quick internal reviews and faster shortlisting
Low-friction setup and ease-of-use for day-to-day creator analysis
Key Features & Use Cases
HypeAuditor is built for the moment when “this creator seems good” is not enough and you need analytics to back it up. Reports cover 35+ metrics across audience, engagement, and growth, so creator evaluation feels like a structured review instead of a gut call. Teams typically lean on this when narrowing a shortlist and checking if a creator’s audience lines up with the market they want to reach.
It’s a strong fit for performance-minded marketers and agencies who need comparisons to be fair across creators. The platform’s influencer reports and platform-specific analytics (for example, Instagram) include audience demographics, audience-type signals, and follower growth review that can flag unusual patterns. In practice, that helps teams avoid overrating creators who look strong on the surface but don’t hold up once you examine the audience and growth data.
HypeAuditor also works well when influencer analytics has to turn into a decision and a deliverable. You can pull analytics into shareable reports for stakeholders, which helps when a client, founder, or brand lead wants the rationale behind creator selection and the results after the campaign. That “analysis-to-report” loop is the difference between having data and actually using it to run smarter campaigns.
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat.
2. Social Status
Social Status is a dedicated social media analytics and reporting platform that includes a focused Influencer Analytics module. Brands and agencies can connect the creator accounts they work with on Facebook, Instagram, TikTok, X, and YouTube, then pull all post and Stories performance into a single dashboard. This makes it easier to see total impressions, video views, engagements, and clicks across a campaign instead of chasing screenshots from individual creators. With pre-campaign audits, marketers can evaluate potential collaborators effectively by verifying engagement rates and interaction patterns before signing any deals.
Beyond influencer campaigns, Social Status tracks organic profiles, paid ads, and competitors, then turns those metrics into presentation-ready reports. Teams can export data to PDF, PowerPoint, Google Slides, CSV, or Excel, which speeds up reporting cycles and helps standardize how results are shared with clients or internal stakeholders. For organizations that already have publishing and listening tools in place, Social Status often serves as the specialist layer for deeper analytics, campaign aggregation, and long-term benchmarking.
G2 users highlight the following pros for Social Status:
Analytics-first product with minimal “extra” features getting in the way
Detailed reporting views that make engagement patterns easier to explain
Quick setup for reporting workflows and repeatable monthly reporting
Key Features & Use Cases
Social Status is a strong pick for teams that need influencer analytics to look like “real reporting,” not a pile of screenshots. The platform is built around automated social reports with flexible exports to CSV, XLSX, PDF, PPTX, and Google Slides, which makes it easy to turn performance data into something presentable.
It also fits agencies and brand teams that want influencer performance to sit next to the rest of social. Social Status positions its toolkit as a suite that includes profile analytics, ads analytics, competitor analytics, and influencer analytics, so reporting can cover paid and organic activity without splitting the story across tools.
The “best use” scenario is ongoing reporting cadence. Monthly performance tracking, multi-channel reporting, and benchmarking are baked into how Social Status talks about the product, so it works well for teams that have to deliver consistent updates to clients or stakeholders and want a repeatable workflow instead of rebuilding reports every time.
Pricing: Professional plans start at around $99 per month, meanwhile small business plans start at $9 per month - free plan available
Free Trial: Yes, free trial and freemium options are available
Suitable Platforms: Facebook, Instagram, TikTok, YouTube, X (Twitter), LinkedIn (for profile analytics)
3. The Cirqle
The Cirqle is an AI-backed influencer marketing platform built around performance, with a strong focus on revenue attribution and return on ad spend (RoAS). Brands use it to discover creators, manage contracts, and track campaign outcomes in one place, supported by predictive models that estimate sales impact before and during campaigns. By connecting creator content with sales data and media performance, The Cirqle helps marketers calculate precise ROI on their influencer investments and scale programs that reliably drive revenue.
The platform offers AI-driven “Influencer Intelligence” that scores creators on their ability to generate results, not just impressions or vanity metrics. Deep analytics and Shopify integration make it easier to attribute orders to specific creators, compare channels like TikTok, Instagram, and YouTube, and double down on the partnerships and formats that actually convert. For brands running always-on or multi-market programs, The Cirqle is designed to streamline workflows from brief to reporting, while keeping performance signals front and center.
G2 users highlight the following pros for The Cirqle:
Time-saving platform that keeps influencer work in one place
Influencer-management workflow that improves team productivity
Helpful customer support during setup and day-to-day use
Key Features & Use Cases
The Cirqle is built for teams that judge creators like a performance channel. Their own materials focus on creator-level ROAS and CPA tracking, and AI-based creator selection tied to performance signals, not only vanity metrics. That’s useful when the decision is “who will sell” rather than “who will get likes.”
It also fits marketers who need analytics that update while campaigns are running. The Cirqle talks about real-time ROAS and CPA tracking at the creator level, which supports practical mid-flight choices like doubling down on winners or cutting what is not working.
Finally, it’s a solid match for ecommerce and paid-social teams that want influencer analytics connected to execution. Their site highlights paid-ads integrations and workflows that include approvals and licensing, so the analytics are tied to how content is actually deployed and measured, not only reported at the end.
Pricing: Starts at €1,000 per month, with higher-tier plans at €2,000, €4,000, and €8,000 per month
Free Trial: Free trial / “Try for free” option available
Suitable Platforms: Instagram, YouTube, TikTok
4. Grin
Grin’s analytics and reporting features provide brands with real-time data on influencer performance, engagement trends, and content reach. The platform helps businesses track key performance indicators such as conversions, impressions, and audience engagement, ensuring that influencer collaborations yield measurable results.. It offers tools for creator discovery, relationship management, content management, and performance analytics, making it a comprehensive solution for influencer marketing needs.
The platform's reporting and analytics tools enable brands to make data-driven decisions and track ROI accurately. Grin provides real-time data monitoring, automatic metric collection, and customizable reports to demonstrate success to stakeholders and secure additional budget for future campaigns.
Important Features:
Creator discovery
Relationship management
Content management
Reporting and analytics
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
5. Heepsy
Heepsy is an influencer marketing platform that simplifies the process of finding and analyzing relevant influencers. It provides advanced search filters, audience analytics, and tools for managing influencer outreach, making it suitable for brands and agencies looking to streamline their influencer marketing efforts.
The platform offers in-depth analytics, including engagement rates, growth trends, and follower demographics, enabling brands to understand potential collaborators better. Heepsy also provides authenticity metrics to help identify genuine influencers and avoid fraudulent partnerships.
G2 users highlight the following pros for Heepsy:
Fast influencer search with practical filters for niche, location, and engagement-rate
Influencer analytics reports that cover engagement, follower-growth, audience demographics, and authenticity
Authenticity checks that help spot fake-followers early in the vetting process
Key Features & Use Cases
Heepsy is a good fit when the main need is quick, reliable influencer analytics for shortlisting. Its profile reports focus on engagement, follower-growth patterns, audience demographics, and authenticity signals, which helps teams move past vanity metrics and sanity-check creators before outreach.
It works best for small teams and agencies that want a simple analytics workflow they can repeat across campaigns. The combination of filter-driven discovery plus influencer-level analytics makes it easier to compare creators consistently, and it’s designed for the core decision points: “Is this audience real,” “Is the engagement stable,” and “Does the audience match the market.”
Pricing: Plans start at $49 per month
Free Trial: Yes, 7-day free trial is available
Suitable Platforms: Instagram, YouTube, TikTok.
6. Traackr
Traackr offers a robust influencer analysis feature that provides brands with comprehensive data to make informed partnership decisions. The platform delivers in-depth profiles, including job titles, bios, and a complete online footprint, allowing businesses to assess an influencer's credentials and online presence. Additionally, Traackr grants access to over 2.5 years of an influencer's content, enabling brands to evaluate the quality and relevance of their posts.
A standout aspect of Traackr is its audience insights, which delve into demographics such as age, gender, location, and interests. This data helps brands determine if an influencer's audience aligns with their target market. Moreover, Traackr's audience quality analysis aids in detecting fake followers by evaluating audience credibility, ensuring collaborations with authentic influencers.
G2 users highlight the following pros for Traackr:
Campaign-management workflows that make it easier to track influencer performance in active programs
Metrics-tracking that stays consistent and keeps evolving with platform changes
Creator-performance tracking that supports recurring campaign reporting
Key Features & Use Cases
Traackr fits teams that need influencer analytics to act like a system-of-record. It’s designed to unify creator data, standardize measurement, and keep programs comparable across time, which matters when stakeholders want the same reporting lens every month, not a new spreadsheet every campaign.
It’s especially valuable for brands and agencies making spend decisions across creators and markets. Traackr’s platform messaging emphasizes competitive benchmarking and creator-intelligence, so teams can track performance trends, spot where competitors are gaining traction, and decide where to shift investment based on data rather than assumptions.
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, X (previously Twitter), Twitch, Pinterest, and Facebook
7. CreatorIQ
CreatorIQ provides a comprehensive reporting and insights solution that enables brands to measure the effectiveness of their influencer marketing campaigns. The platform offers data-backed reports with real-time campaign statistics, allowing businesses to understand and communicate social performance using metrics aligned with their goals. CreatorIQ's adoption of standardized measurement practices ensures that brands can assess program performance meaningfully.
The platform's dynamic reporting features include interactive and configurable dashboards, enabling analysis of campaign performance by social platform, creator, and publishing dates. Brands can report on preferred success metrics and KPIs, establish baselines with benchmarks, and compare performance over time. Additionally, CreatorIQ allows for the creation of visually compelling, branded reports that highlight campaign content, facilitating effective communication of results to stakeholders.
G2 users highlight the following pros for CreatorIQ:
Detailed metrics-tracking for monitoring influencer performance and campaign impact
Analytics that make it easy to see an overview, then drill into creator-level results
Strong campaign-management features for tracking and team collaboration
Audience-analysis depth including demographic and interest-style insights
Key Features & Use Cases
CreatorIQ fits teams that need influencer analytics to behave like a system-of-record. Beyond basic reporting, it supports influencer-scoring, audience-analysis, and segmentation, which helps programs stay consistent across markets and campaigns. It’s the kind of setup that works well when stakeholders expect the same measurement lens every time, not a new spreadsheet per launch.
It’s most valuable for agencies and in-house teams managing a large creator roster where analytics has to be actionable. Campaign analytics sit alongside workflow pieces like content approval and creator grouping, so performance review is tied to the actual program structure. That makes it easier to compare creators fairly, spot performance shifts early, and turn results into repeatable decisions about who to reinvest in.
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest.
8. Aspire
Aspire's reporting and analytics tools are designed to help brands track the performance of their influencer marketing campaigns effectively. The platform provides a snapshot of campaign performance trends and overall ROI, enabling businesses to identify which creators, campaigns, and incentives drive sales. By monitoring top-of-funnel metrics, brands can keep a pulse on their online presence and engagement levels.
In addition to performance tracking, Aspire offers features to analyze sales trends, allowing brands to invest in affiliates that drive the most sales and highest average order value. The platform also enables optimization of ad spend by monitoring performance and making real-time adjustments to influencer content used in paid advertisements. These insights empower brands to double down on strategies that work and refine their influencer marketing efforts for better results.
G2 users highlight the following pros for Aspire:
Helpful reporting that makes campaign results easier to review and share
Prospecting and creator discovery that speeds up building a shortlist
Collaboration features that help teams manage influencer programs more smoothly
Key Features & Use Cases
Aspire is a solid option when the goal is to connect influencer work to business outcomes, not just content output. Their reporting page is built around tracking program performance across creators, campaigns, and incentives, with a sales-focused view of what is driving results. That’s useful for ecommerce teams who need to justify spend and decide what to repeat next month.
It also fits teams that want analytics tied to a repeatable workflow. Aspire positions itself as an influencer marketing platform with customizable workflows and direct integrations with major social platforms, which helps teams keep measurement consistent across campaigns. Agencies and in-house teams benefit most when they are running ongoing programs and want to compare creators and campaigns using the same reporting lens over time.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, and some other platforms.
9. NinjaOutreach
NinjaOutreach is an influencer marketing platform that offers tools for discovering and analyzing influencers across various niches and locations. The platform provides access to millions of influencer profiles, complete with email addresses, enabling brands to find and connect with potential collaborators efficiently. NinjaOutreach's built-in CRM allows for the management of large campaigns and multiple projects, organizing leads with filters and notes, and tracking conversation histories.
While NinjaOutreach emphasizes influencer discovery and outreach, it also offers features to manage and analyze influencer marketing campaigns. The platform enables users to track email opens, clicks, and replies, providing insights into the effectiveness of outreach efforts. By streamlining the process of finding and managing influencers, NinjaOutreach helps brands execute scalable and effective influencer marketing strategies.
G2 users highlight the following pros for NinjaOutreach:
Large influencer and blogger database for finding prospects fast
Automatic follow-up that improves outreach response rates without manual chasing
Campaign analytics that helps track outreach performance across email sequences
Key Features & Use Cases
NinjaOutreach is a better fit when “influencer analytics” means outreach analytics. It’s built around a CRM-style workflow where creator discovery, contact management, and email outreach live together, with tracking for opens, clicks, and replies so teams can see what messages actually drive responses.
It works well for SEO teams, PR teams, and small agencies running repeat outreach programs where the decision is less “which creator has the best audience breakdown” and more “which prospects respond and convert into placements.” If influencer partnerships in your plan look like emails, follow-ups, and relationship-building, this platform gives the data trail to improve outreach over time.
Pricing: Starts from $49/month
Free Trial: Yes, a 7-day free trial is available.
Suitable Platforms: Instagram, YouTube, X (previously Twitter)
10. Emplifi
Emplifi provides brands with deep influencer analytics, helping them evaluate influencer authenticity, audience engagement, and campaign performance. The platform uses AI-driven data to assess key influencer metrics, including follower growth, engagement rates, and audience demographics. This allows brands to verify if an influencer’s audience aligns with their target market before committing to collaborations. Additionally, Emplifi offers real-time tracking of sponsored content, helping brands understand which influencers drive the highest ROI.
One of Emplifi’s standout features is Shared Insights, which allows influencers to securely share private engagement data with brands. This transparency ensures that brands get accurate insights into influencer effectiveness beyond surface-level metrics. The platform also provides advanced benchmarking tools, enabling businesses to compare influencer performance against industry standards and optimize their strategies accordingly.
G2 users highlight the following pros for Emplifi:
Strong analytics and scheduled reporting for regular performance updates
Multi-platform account tracking in one dashboard
Social media management suite paired with analytics so analysis connects to execution
Key Features & Use Cases
Emplifi is a good fit when influencer analytics needs to sit inside a broader social analytics setup. It’s positioned as a unified platform across social marketing, commerce, and care, so teams can look at performance in one place instead of splitting reporting across tools. For brands running influencer work alongside always-on social, this helps keep measurement consistent across channels.
It tends to work best for teams that live on recurring reporting. G2 reviewers repeatedly mention reporting and analytics access, plus scheduled reporting, which lines up with Emplifi’s “at-scale” positioning. That makes it a practical choice for agencies and in-house teams who need a repeatable analytics workflow for monthly or weekly stakeholder updates without rebuilding reports from scratch.
Pricing: Starts from $1,249/month
Free Trial: Available
Suitable Platforms: TikTok, YouTube, LinkedIn, Facebook, X (previously Twitter), Instagram, and more.
11. Buzzoole
Buzzoole is an influencer marketing platform that offers comprehensive analytics to help brands assess the effectiveness of their influencer campaigns. The platform provides detailed reports on key performance indicators such as reach, engagement, and conversions, enabling businesses to measure the impact of their collaborations accurately. Buzzoole's analytics tools also offer insights into audience demographics and content performance, assisting brands in refining their influencer strategies.
G2 users highlight the following pros for Buzzoole:
Monetization-focused workflow for creators and promotions
Social-media management support connected to promotions
Reported sales-lift potential tied to promotional activity
Key Features & Use Cases
Buzzoole is built for teams that want influencer analytics to answer “what did this campaign really do” rather than stopping at likes and comments. On its own site, Buzzoole positions the Suite around creator discovery plus performance monitoring, and its Discovery area includes a Performance section aimed at understanding influencer audiences and results.
It’s a good fit for brands running multi-creator campaigns where reach overlap and true campaign exposure matter. Buzzoole also talks about measurement add-ons like deduplicated Net Reach and Nielsen-powered metrics for ad recall and brand-effect studies, which are useful when stakeholders want deeper proof beyond platform-native metrics.
Pricing: Starts from €89 per month
Free Trial: Not available
Suitable Platforms: Instagram, Facebook, X (previously Twitter), Snapchat, Tumblr, LinkedIn, Blogs
12. Brandwatch
Brandwatch’s Influence solution brings influencer discovery, relationship management, and campaign analytics into the same environment as its social listening and social media management tools. Teams can search a database of more than 50 million creators across TikTok, Instagram, YouTube, Twitch, Facebook, and X, then evaluate fit using audience, content, and brand-alignment signals. This tight integration with Brandwatch’s consumer-intelligence stack helps marketers see how creator content contributes to broader brand perception and conversation trends.
Once campaigns are live, Brandwatch centralizes performance data in customizable dashboards so teams can monitor reach, engagement, and conversions in real time. Multi-channel reporting makes it easier to compare creators, optimize ongoing collaborations, and prove the impact of influencer activity alongside paid and organic social. Automated metric collection and flexible reporting options help marketers communicate results to stakeholders clearly and use those insights to plan the next wave of campaigns.
Capterra reviewers highlight the following pros for Brandwatch:
Market-research value for tracking brand perception competitor activity and market trends
Reporting dashboards that look polished and are easy to share with stakeholders
Strong social-media management and analytics bundle in one tool
Key Features & Use Cases
Brandwatch Influence is a good fit when influencer-analytics needs to connect to a wider view of what’s happening on social. On the product pages, Brandwatch positions Influence as an end-to-end influencer solution that includes discovery, relationship-management, and campaign reporting, with a database in the tens of millions and multi-platform support. That combination works well when teams want to compare creators, track performance, and keep influencer results in the same ecosystem as broader social intelligence.
It’s especially useful for agencies and larger brand teams running repeat programs across markets. Brandwatch talks about building private influencer networks and keeping important relationship details accessible, then measuring and reporting on multi-channel campaigns. In practice, this supports an analytics workflow where teams can shortlist with consistent filters, monitor results across campaigns, and produce client-ready reporting without rebuilding the whole measurement setup each time.
Pricing: Available upon request
Free Trial: No standard free plan or free trial. Demo available on request.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, and X (previously Twitter).
13. Meltwater
Meltwater's influencer marketing software, which now includes Klear, offers robust analytics to maximize influencer ROI. The platform provides real-time reporting with advanced analytics and AI suggestions, enabling brands to identify top-performing influencers and measure campaign success effectively. Meltwater's tools also include AI-powered search to discover suitable influencers, in-app contracts and payments to streamline collaborations.
G2 users highlight the following pros for Meltwater:
Holistic view of online conversations with filters that support both macro and micro analysis
Detailed analytics for understanding social performance and trends
Strong value for monitoring brand presence and media coverage in one place
Key Features & Use Cases
Meltwater is a strong choice when influencer analytics is part of a broader “what’s being said about us” analytics stack. Their product pages emphasize media monitoring across news and social, with metrics like volume of mentions, share of voice, potential reach, sentiment analysis, and trends analysis, plus identifying top influencers and journalists driving mentions. That’s useful when the decision is not only which creator performed, but what the surrounding conversation looked like.
Pricing: Tailored pricing, available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter), and more.
14. Sprout Social
Sprout Social offers social media analytics tools that help brands quantify the impact of their social media performance. While not exclusively focused on influencer analytics, the platform provides valuable insights into audience engagement and content effectiveness, which are essential for evaluating potential influencer collaborations. Sprout Social's analytics enable businesses to distinguish between paid and organic performance, streamline reporting with interactive charts, and make data-driven decisions to enhance their social media strategies.
G2 users highlight the following pros for Sprout Social Influencer Marketing:
Influencer discovery with analytics baked into the search flow
Influencer management that keeps creator performance easier to track over time
Robust analytics for data-led decisions during creator selection and reporting
Key Features & Use Cases
Sprout Social Influencer Marketing fits teams that want influencer analytics to feel connected to everyday social reporting. The G2 feedback clusters around discovery, influencer management, and analytics, which makes it a practical choice when the job is creator vetting plus ongoing performance review, not only one-off campaign summaries.
It’s most useful for agencies and in-house social teams that need organized reporting across many creators. Custom tagging, project-style organization, and configurable reporting (including Signals mentions in reviews) make it easier to keep analysis consistent, share influencer lists for review, and produce repeatable updates without rebuilding the reporting setup each time.
Pricing: Starts from $199/month
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, Facebook, X (previously Twitter), LinkedIn, Pinterest, Threads, YouTube.
15. Later
Later provides an influencer analytics platform designed to measure the impact of influencer campaigns. The platform offers real-time analytics, including engagement rates, conversions, and conversion value, allowing brands to optimize their strategies and maximize ROI. Later's tools also include automated reporting, audience insights, and conversion tracking through pixel integration, simplifying the process of planning and forecasting influencer marketing efforts.
G2 users highlight the following pros for Later Influence:
Campaign-management dashboard that keeps multi-creator programs organized
Strong communication flow between brands and creators inside campaigns
Platform usability for day-to-day tracking and program oversight
Key Features & Use Cases
Later Influence comes in handy when influencer analytics needs to be visible while campaigns are still running. On Later’s site, its influencer-analytics tooling is framed around real-time campaign tracking and reporting, with metrics like engagement, impressions, ROI, earned media value, and performance forecasting all shown in a campaign-analytics dashboard.
It works well for teams that want a repeatable reporting rhythm without rebuilding measurement every time. Brands and agencies can use the same analytics view to benchmark campaigns, set expectations with forecasting, and share results in a way that feels consistent from one program to the next. That’s exactly the gap Later Influence tries to fill: turning influencer performance into something measurable and comparable, not a one-off recap.
Pricing: Starts at $18.75 per month
Free Trial: Yes, a 14-day free trial is available for new users.
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter), Threads, Pinterest, Threads.
16. Bazaarvoice (formerly Affable.ai)
Bazaarvoice is an AI-driven influencer marketing platform that offers comprehensive analytics to enhance your influencer campaigns. The platform provides real-time influencer and audience analytics, enabling brands to assess key performance indicators such as engagement rates, audience demographics, and content reach. These insights help in identifying authentic influencers whose audiences align with your target market, ensuring more effective collaborations.
A standout feature of Affable.ai is its advanced fraud detection system, which identifies fake followers and bot-driven engagements. Additionally, the platform offers performance measurement tools that track campaign effectiveness and return on investment (ROI) in real-time, allowing brands to optimize their strategies promptly.
G2 users highlight the following pros for Bazaarvoice:
Review-syndication reach that helps scale UGC across retailer and brand sites
Reporting and analytics that help track review volume, sentiment trends, and content impact
Feature depth for teams managing high review volume across multiple products
Key Features & Use Cases
Bazaarvoice fits brands that treat consumer reviews and UGC as a measurable channel. The core advantage is distribution: it’s often used to collect reviews, publish them on owned sites, and syndicate them to retail partners, then measure how that content performs. If the marketing decision involves “where should we push review content” and “what’s changing in customer feedback,” this platform’s analytics lens is built for that.
It’s most useful for larger ecommerce teams with lots of SKUs and multiple retail destinations, where manual review reporting stops working. Bazaarvoice is built around high-volume review operations, and the analytics are typically used for monitoring review-health, spotting product-level issues, and reporting performance to ecommerce, CX, and brand stakeholders in a consistent way.
Pricing: Available upon request
Free Trial: Available upon request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter), Pinterest
17. Captiv8
Captiv8 offers a unified influencer marketing suite designed to streamline the management of creator partnerships. The platform provides actionable insights through its Social Insights feature, enabling brands to understand their position within the social landscape. This includes analyzing data to uncover trends, competitive differentiators, and opportunities that drive influencer marketing strategies forward.
The platform's Discovery tool allows brands to identify influencers using over 500 search filters, including engagement metrics, personal details, previous brand collaborations, and audience demographics. This ensures that brands can connect with influencers whose audiences align with their target demographics. Additionally, Captiv8 offers AI-generated brand affinity and brand safety scores, aiding in making informed casting decisions.
G2 users highlight the following pros for Captiv8:
Detailed creator-insights for evaluating influencers across an organization
Shareable talent-lists including public lists for cross-team review and external sharing
Campaign-management views that make performance review easier during active programs
Key Features & Use Cases
Captiv8 fits teams that want influencer-analytics tied to how decisions get made internally. The platform leans on a creator-graph and creator-level insights, then makes it easy to package shortlists through talent-lists that can be shared across teams or externally. That’s useful when selection requires approvals, stakeholder input, or multiple departments weighing in.
It also works well when analytics needs to answer “where did the money go and what did we get back” without a reporting scramble. G2 reviewers call out campaign-management and analytics depth, and Captiv8 positions itself around measurement and ROI-oriented reporting. This is a natural fit for agencies and in-house teams running multi-creator programs who need consistent performance readouts they can reuse across campaigns.
Pricing: Not specified
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter)
18. BuzzSumo
BuzzSumo is a content research and influencer discovery tool that helps brands identify influential figures across various platforms. The platform allows users to find influencers who have authored widely shared content, providing insights into their reach and engagement levels. By analyzing top sharers of popular content, brands can identify potential influencers who are already engaging with topics relevant to their industry.
BuzzSumo also offers features to analyze influencers' online presence, including their most shared content and engagement metrics. This information assists brands in selecting influencers whose content resonates with their target audience, ensuring more effective collaborations. Additionally, the platform provides tools to monitor competitors' influencer partnerships, offering a strategic advantage in influencer marketing campaigns.
G2 users highlight the following pros for BuzzSumo:
Fast content-performance research across any topic or niche
Clear engagement metrics that help explain why a piece of content took off
Mention monitoring and alerts for staying on top of brand or topic activity
Key Features & Use Cases
BuzzSumo fits teams that treat influencer-analytics as content-intelligence. Instead of starting from creator metrics, it starts from what content performs, who shares it, and which topics are rising. This is useful when your marketing decisions begin with “what should we talk about” and “who is already driving attention in this topic” rather than “which influencer should we hire first.”
It works well for content marketers, PR, and small teams that need quick research inputs and proof for planning. G2 reviewers call out trend and engagement insights plus competitor benchmarking, so it becomes a practical tool for shaping briefs, spotting creators or publishers worth approaching, and explaining why certain themes are worth investing in.
Pricing: Starts from $199/month
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, X (previously Twitter), YouTube, Facebook, TikTok
19. Promoty
Promoty is an influencer analytics tool that provides detailed insights into influencers' social media performance. The platform offers analytics on follower count, average likes, engagement rates, and follower growth, enabling brands to assess an influencer's reach and interaction levels. Additionally, Promoty provides data on audience demographics, including country, city, age, and gender, ensuring that brands can select influencers whose followers match their target groups.
A unique feature of Promoty is its influencer credibility assessment, which evaluates the authenticity of an influencer's followers and likers. This helps brands avoid collaborations with influencers who may have fake followers, ensuring genuine engagement. The platform also offers insights into influencers' interests, brand affinity, and previous collaborations, providing a comprehensive view of potential partners.
Capterra reviewers highlight the following pros for Promoty:
Top ratings for ease-of-use and customer-service
Great campaign-management and content-management capabilities
Key Features & Use Cases
Promoty is a strong pick when the analytics job is “show me exactly what the influencer posted and how it performed” without manual checking. Their influencer-content tracking is built around monitoring Instagram content via hashtags, showing post-level stats plus campaign totals, and letting teams download assets from one place. There’s also a manual add option so campaign reporting stays complete even when a tag gets missed.
It also fits teams that need creator analytics they can circulate internally. Promoty’s own guidance calls out detailed profile reports for Instagram, TikTok, and YouTube creators, with PDF export specifically mentioned as a time-saver for getting sign-off from a teammate or client. In practice, it works well for small agencies and lean brand teams that want fast creator evaluation plus clean reporting outputs without building a reporting workflow from scratch.
Pricing: Plans start at €50.00 per month (billed annually)
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube
20. Publicfast
Publicfast provides brands with influencer analytics tools to measure campaign performance and ensure their collaborations deliver real impact. The platform offers audience insights, helping businesses understand an influencer's follower demographics, including location, age, and gender distribution. These analytics assist in selecting influencers whose audience aligns with a brand’s target market.
A key feature of Publicfast is its real-time campaign tracking, which allows brands to monitor influencer performance as content is published. The platform provides engagement metrics such as reach, impressions, and conversion rates, helping businesses assess the effectiveness of influencer-driven campaigns. Publicfast also includes ROI measurement tools, giving brands a clear understanding of how influencer marketing contributes to their overall business goals.
G2 users highlight the following pros for Publicfast:
Campaign analytics and tracking for checking performance after launch
Platform covers general influencer campaign needs for brands and agencies
Works as a self-serve option for running influencer promotions
Key Features & Use Cases
Publicfast is a fit when a team wants a self-serve platform that still includes tracking and analytics, not just a marketplace. On Publicfast’s site, they describe campaign-tracking tools and analytics aimed at measuring success and optimizing results, which supports an “analytics included” workflow for teams running multiple creator activations.
It’s especially relevant for agencies or small marketing teams that need a repeatable way to run campaigns across budgets. Publicfast positions itself as an agency-friendly platform for scalable campaigns, so the use case is straightforward: build a creator shortlist, run the activation, then use the reporting layer to explain results without rebuilding a separate reporting process each time.
Pricing: Starts from $99/month
Free Trial: Yes, a 7-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter)
21. Lefty
Lefty is an influencer marketing platform that offers robust analytics to help brands identify and evaluate influencers effectively. The platform provides in-depth insights into influencers' historical performance, audience demographics, and engagement metrics, enabling brands to select partners whose audiences align with their target market. Lefty's data centralization feature allows for the consolidation of influencer data, facilitating efficient management and analysis of influencer relationships.
G2 users highlight the following pros for Lefty:
Easy-to-use workflow for managing and tracking multiple social campaigns
Influencer-management features that support collaboration and performance tracking
Reporting that simplifies campaign results and reduces manual work
Key Features & Use Cases
Lefty is a good fit for teams that want influencer analytics tied to campaign execution. On its website, Lefty positions itself as an all-in-one platform to find creators, manage activations, and measure ROI, which means the analytics are designed to answer practical questions like who is driving results and how performance changes across campaigns.
It’s especially relevant for ecommerce and brand teams that care about performance measurement. Lefty has an ecommerce-focused solution that talks about live reporting on clicks and conversions and building affiliate-style tracking with trackable links and promo codes, which gives teams a clearer view of outcome-based performance instead of only engagement metrics.
Pricing: €590 per feature, per month (Capterra)
Free Trial: Yes
Suitable Platforms: Instagram, YouTube, TikTok, X (previously Twitter).
22. Keyhole
Keyhole is an influencer analysis tool that helps users measure and improve influencer marketing strategy with trustworthy analytics data. The platform enables real-time tracking of influencer activities and campaign performance, aggregating this data into comprehensive reports. Keyhole's analytics provide insights into engagement metrics, reach, and audience demographics, allowing brands to assess the effectiveness of their influencer partnerships and make data-driven decisions.
G2 users highlight the following pros for Keyhole:
Strong hashtag-tracking analytics for campaign measurement
Detailed social-analytics views for digging into performance
Campaign-management tracking that supports more granular analysis
Key Features & Use Cases
Keyhole is a strong fit when influencer analytics starts with “what’s happening around this campaign” rather than “which creator should we hire.” Its official features focus on real-time tracking for hashtags, keywords, and campaigns, plus identifying active and influential users and finding high-performing content worth amplifying.
It works well for social and comms teams who need fast, repeatable reporting across accounts and campaigns. Keyhole’s site highlights profile-analytics and competitor benchmarking across networks, alongside influencer tracking, so teams can tie campaign performance back to account growth, post performance, and competitive context without building a separate reporting workflow.
Pricing: Not publicly available
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram, X (previously Twitter), TikTok, Facebook, YouTube
23. trendHERO
trendHERO is a powerful audience analytics platform focused on influencer marketing. The platform enables brands to conduct Instagram influencer audits, providing insights into follower quality, engagement rates, and ad post analytics. trendHERO's tools help detect fake followers and assess the authenticity of an influencer's audience, ensuring collaborations are based on genuine engagement. Additionally, the platform offers competitor monitoring features, allowing brands to analyze how often competitors promote their brands and when they initiate an influencer marketing campaign.
G2 users highlight the following pros for trendHERO:
Page analysis reports that surface stats quickly without manual digging
Strong metrics tracking with visual dashboards for fast review
Suspicious-subscriber visibility for a deeper read on audience quality
Key Features & Use Cases
trendHERO is a strong fit when Instagram is the priority channel and the analytics job is creator vetting plus quick comparisons. Its official pages highlight 90+ influencer metrics, fake-follower detection, audience demographics, and audience interests, plus discovery filters that help narrow a shortlist fast.
It also works well for lightweight competitive and campaign analysis on Instagram. trendHERO lists capabilities like growth-tracking, competitor monitoring, audience overlaps, similar accounts, and an ads database, which helps teams build context around creators and understand what is already working in a niche.
Pricing: Starts from $15.99/month, free plans available
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram
24. Creator.co
Creator.co is an influencer marketing platform that connects brands with creators for collaborative campaigns. The platform offers analytics tools to measure the performance of influencer partnerships, providing insights into engagement metrics, reach, and conversion rates. Creator.co's ecosystem facilitates seamless campaign management, from influencer discovery to performance tracking, enabling brands to optimize their influencer marketing strategies effectively.
G2 users highlight the following pros for Creator.co:
Easy-to-use dashboard for day-to-day creator review
Influencer-management features for organizing creators and keeping programs moving
Campaign-management workflow that helps track activity across creators
Key Features & Use Cases
Creator.co is a fit when influencer-analytics needs to connect to outcomes, not just social metrics. Their product messaging emphasizes an Analytics Dashboard with real-time insights that track performance “from socials to sales,” which is useful for teams that want a tighter line between creator activity and business impact.
It also suits teams that want analytics inside an in-house workflow, not an agency black box. Creator.co positions itself as a platform where brands can find creators, manage campaigns, and track results internally. In practice, that works best for small-to-mid teams that need a repeatable way to shortlist creators, run activations, and keep reporting consistent across campaigns.
Pricing: Starts from $495 per month
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
25. Socialinsider
Socialinsider is a comprehensive social media analytics tool designed to help brands track campaign data and analyze engagement rates. While not exclusively focused on influencer analytics, the platform provides valuable insights into social media performance, which can be leveraged to assess the impact of influencer collaborations. Socialinsider's analytics enable businesses to measure key metrics such as reach, impressions, and follower growth, facilitating data-driven decisions in their influencer marketing efforts.
G2 users highlight the following pros for Socialinsider:
Strong competitor-analysis and benchmarking that helps teams compare accounts side-by-side
Reliable metric accuracy
Good value for money compared with heavier enterprise tools
Key Features & Use Cases
Socialinsider is a fit when influencer-analytics is really social-performance analytics with a strong benchmarking layer. On its site, it’s positioned around cross-platform analytics, competitor-analysis, and industry benchmarks, plus content-analysis that helps teams identify what formats and content pillars drive results. That’s useful when the decision is “what works in this niche” and “how do we compare” rather than creator-by-creator vetting.
It works well for agencies and in-house social teams that need repeatable reporting outputs. Socialinsider talks about audits, benchmarking, and reports that can be shared quickly, and it also offers API-style data integration options on the platform side. In practice, it’s most valuable when teams want to turn social analytics into a consistent reporting rhythm for clients or stakeholders and use competitor benchmarks to guide smarter content and channel decisions.
Pricing: Starts from $99/month
Free Trial: Yes, a 14-day free trial is available.
Suitable Platforms: Instagram, Facebook, X (previously Twitter), LinkedIn, YouTube, TikTok
Conclusion
With so many influencer analytics tools available, choosing the right one comes down to what matters most for your brand. Each platform we covered offers unique strengths, from deep audience insights to real-time campaign tracking and fraud detection. The key is to find the best influencer marketing platform with a tool that aligns with your goals. Take the time to explore their features, test out free trials where available, and pick the one that fits your strategy best. A data-driven approach to influencer marketing isn’t just a nice-to-have anymore — it’s what separates successful campaigns from wasted budgets.
