Influencer marketing has grown into a multi-billion-dollar industry, with brands investing heavily in collaborations to reach highly engaged audiences. However, simply partnering with a social media influencer is not enough — brands need to ensure they are working with the right creators, targeting the right audience, and generating measurable impact. This is where influencer analytics tools come into play. These platforms provide brands with data-driven insights into influencer performance, audience demographics, engagement trends, and overall campaign effectiveness. Without these tools, businesses risk making decisions based on guesswork rather than real metrics.
What makes these tools indispensable is their ability to go beyond surface-level engagement numbers. They analyze patterns in influencer behavior, detect fake followers, and provide deep insights into how content resonates with different audience segments. Many of these platforms use AI to streamline the process, helping brands quickly identify high-performing influencers and measure campaign ROI with precision. In a time where social media algorithms and audience preferences constantly shift, influencer analytics tools help brands stay on track and make better decisions.
In this article, we’ll explore some of the best influencer analytics platforms available today, focusing specifically on their reporting and analytics features.
1. HypeAuditor
HypeAuditor is a comprehensive influencer analytics platform designed to help brands identify authentic influencers and measure their performance across various social media channels. With a focus on transparency and accuracy, HypeAuditor provides detailed reports that analyze over 35 metrics, including engagement rates, follower growth, and audience demographics. This depth of analysis enables brands to make informed decisions when selecting the right influencer for their campaigns.
A standout feature of HypeAuditor is its proprietary Audience Quality Score (AQS), a metric that evaluates the overall quality of an influencer's audience on a scale from 1 to 100. The AQS comprises four components: Engagement Rate, Quality Audience, Follower and Following Growth, and Engagement Authenticity. By assessing these factors, the AQS helps brands determine the authenticity of an influencer's followers and their potential impact on marketing efforts.
Additionally, HypeAuditor's advanced fraud detection system evaluates the authenticity of an influencer's audience by detecting fake followers and identifying suspicious activity, ensuring that brands collaborate only with genuine creators. The platform also offers competitive benchmarking tools, allowing businesses to compare influencer performance and optimize their marketing strategies accordingly.
HypeAuditor's user-friendly interface and AI-driven insights make it a valuable tool for brands seeking to enhance their influencer marketing efforts. By providing accurate data and comprehensive analytics, HypeAuditor empowers businesses to build effective and authentic influencer partnerships.
Important Features:
In-depth influencer analytics
Fraud detection
Audience quality analysis
Competitive benchmarking
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat.
2. Modash
Modash offers a complete influencer analytics feature that provides brands with in-depth insights into influencer performance and audience demographics. This tool enables businesses to evaluate potential collaborators effectively, ensuring alignment with brand values and target audiences.
With Modash, users can access accurate demographic and performance metrics for any influencer without the need for direct outreach. The platform also allows brands to see which companies influencers have partnered with previously and assess the performance of sponsored content. Additionally, Modash includes fake follower checks to help brands gauge the authenticity of an influencer's audience.
Important Features:
Detailed audience demographics
Engagement metrics
Follower growth analysis
Content performance tracking
Pricing: Starts from $199/month
Free Trial: Yes, a 14-day free trial is available.
Suitable Platforms: Instagram, TikTok, YouTube.
3. Upfluence
Upfluence's analytics feature offers brands comprehensive tools to monitor and enhance their influencer marketing campaigns. By providing access to advanced audience demographics—including gender, age, and location—businesses can ensure their collaborations resonate with the intended target market. The platform also delivers key influencer profile metrics, such as engagement rates and follower authenticity, enabling brands to assess the true impact of their partnerships.
Additionally, Upfluence integrates seamlessly with e-commerce systems, allowing for real-time tracking of influencer-driven sales and conversions. This integration empowers brands to calculate precise ROI and measure overall influencer campaign performance effectively. By combining social media metrics with direct sales data, businesses gain a holistic view of their influencer marketing effectiveness, facilitating data-driven decisions for future strategies.
Important Features:
Influencer search and discovery
Automated workflow management
Performance measurement
E-commerce integrations
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, Twitch, X (previously Twitter), Facebook, Pinterest.
4. Grin
Grin’s analytics and reporting features provide brands with real-time data on influencer performance, engagement trends, and content reach. The platform helps businesses track key performance indicators such as conversions, impressions, and audience engagement, ensuring that influencer collaborations yield measurable results.. It offers tools for creator discovery, relationship management, content management, and performance analytics, making it a comprehensive solution for influencer marketing needs.
The platform's reporting and analytics tools enable brands to make data-driven decisions and track ROI accurately. Grin provides real-time data monitoring, automatic metric collection, and customizable reports to demonstrate success to stakeholders and secure additional budget for future campaigns.
Important Features:
Creator discovery
Relationship management
Content management
Reporting and analytics
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
5. Heepsy
Heepsy is an influencer marketing platform that simplifies the process of finding and analyzing relevant influencers. It provides advanced search filters, audience analytics, and tools for managing influencer outreach, making it suitable for brands and agencies looking to streamline their influencer marketing efforts.
The platform offers in-depth analytics, including engagement rates, growth trends, and follower demographics, enabling brands to understand potential collaborators better. Heepsy also provides authenticity metrics to help identify genuine influencers and avoid fraudulent partnerships.
Important Features:
Advanced influencer search filters
Audience analytics
Bulk outreach capabilities
Campaign management tools
Pricing: Plans start at $49 per month
Free Trial: Yes, 7-day free trial is available
Suitable Platforms: Instagram, YouTube, TikTok.
6. Traackr
Traackr offers a robust influencer analysis feature that provides brands with comprehensive data to make informed partnership decisions. The platform delivers in-depth profiles, including job titles, bios, and a complete online footprint, allowing businesses to assess an influencer's credentials and online presence. Additionally, Traackr grants access to over 2.5 years of an influencer's content, enabling brands to evaluate the quality and relevance of their posts.
A standout aspect of Traackr is its audience insights, which delve into demographics such as age, gender, location, and interests. This data helps brands determine if an influencer's audience aligns with their target market. Moreover, Traackr's audience quality analysis aids in detecting fake followers by evaluating audience credibility, ensuring collaborations with authentic influencers.
Important Features:
In-depth influencer profiles
Historical content access
Detailed audience insights
Audience quality analysis
Pricing: Starts at $25,000/year
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, X (previously Twitter), Twitch, Pinterest, and Facebook
7. CreatorIQ
CreatorIQ provides a comprehensive reporting and insights solution that enables brands to measure the effectiveness of their influencer marketing campaigns. The platform offers data-backed reports with real-time campaign statistics, allowing businesses to understand and communicate social performance using metrics aligned with their goals. CreatorIQ's adoption of standardized measurement practices ensures that brands can assess program performance meaningfully.
The platform's dynamic reporting features include interactive and configurable dashboards, enabling analysis of campaign performance by social platform, creator, and publishing dates. Brands can report on preferred success metrics and KPIs, establish baselines with benchmarks, and compare performance over time. Additionally, CreatorIQ allows for the creation of visually compelling, branded reports that highlight campaign content, facilitating effective communication of results to stakeholders.
Important Features:
Data-backed reporting
Real-time campaign statistics
Dynamic reporting dashboards
Customizable, branded reports
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest.
8. Aspire
Aspire's reporting and analytics tools are designed to help brands track the performance of their influencer marketing campaigns effectively. The platform provides a snapshot of campaign performance trends and overall ROI, enabling businesses to identify which creators, campaigns, and incentives drive sales. By monitoring top-of-funnel metrics, brands can keep a pulse on their online presence and engagement levels.
In addition to performance tracking, Aspire offers features to analyze sales trends, allowing brands to invest in affiliates that drive the most sales and highest average order value. The platform also enables optimization of ad spend by monitoring performance and making real-time adjustments to influencer content used in paid advertisements. These insights empower brands to double down on strategies that work and refine their influencer marketing efforts for better results.
Important Features:
Campaign performance tracking
ROI analysis
Sales trend analysis
Ad performance monitoring
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, and some other platforms.
9. NinjaOutreach
NinjaOutreach is an influencer marketing platform that offers tools for discovering and analyzing influencers across various niches and locations. The platform provides access to millions of influencer profiles, complete with email addresses, enabling brands to find and connect with potential collaborators efficiently. NinjaOutreach's built-in CRM allows for the management of large campaigns and multiple projects, organizing leads with filters and notes, and tracking conversation histories.
While NinjaOutreach emphasizes influencer discovery and outreach, it also offers features to manage and analyze influencer marketing campaigns. The platform enables users to track email opens, clicks, and replies, providing insights into the effectiveness of outreach efforts. By streamlining the process of finding and managing influencers, NinjaOutreach helps brands execute scalable and effective influencer marketing strategies.
Important Features:
Influencer discovery
Access to contact information
Built-in CRM for campaign management
Outreach tracking
Pricing: Starts from $45/month
Free Trial: Yes, a 7-day free trial is available.
Suitable Platforms: Instagram, YouTube, X (previously Twitter)
10. Emplifi
Emplifi provides brands with deep influencer analytics, helping them evaluate influencer authenticity, audience engagement, and campaign performance. The platform uses AI-driven data to assess key influencer metrics, including follower growth, engagement rates, and audience demographics. This allows brands to verify if an influencer’s audience aligns with their target market before committing to collaborations. Additionally, Emplifi offers real-time tracking of sponsored content, helping brands understand which influencers drive the highest ROI.
One of Emplifi’s standout features is Shared Insights, which allows influencers to securely share private engagement data with brands. This transparency ensures that brands get accurate insights into influencer effectiveness beyond surface-level metrics. The platform also provides advanced benchmarking tools, enabling businesses to compare influencer performance against industry standards and optimize their strategies accordingly.
Important Features:
AI-powered influencer discovery and analysis
Secure Shared Insights for transparent data sharing
Real-time campaign monitoring
Comprehensive audience and engagement analytics
Pricing: Starts from $200/month
Free Trial: Available
Suitable Platforms: TikTok, YouTube, LinkedIn, Facebook, X (previously Twitter), Instagram, and more.
11. Buzzoole
Buzzoole is an influencer marketing platform that offers comprehensive analytics to help brands assess the effectiveness of their influencer campaigns. The platform provides detailed reports on key performance indicators such as reach, engagement, and conversions, enabling businesses to measure the impact of their collaborations accurately. Buzzoole's analytics tools also offer insights into audience demographics and content performance, assisting brands in refining their influencer strategies.
Important Features:
Campaign performance metrics
Audience demographic insights
Content effectiveness analysis
Pricing: Starts from €89
Free Trial: Not available
Suitable Platforms: Instagram, Facebook, X (previously Twitter), Snapchat, Tumblr, LinkedIn, Blogs
12. Influencity
Influencity provides an in-depth influencer analysis tool that delivers accurate profile statistics instantly. Brands can access on-demand insights into audience demographics, brand affinity, fake followers, and performance metrics without the need to contact influencers directly. This allows businesses to make data-driven decisions when selecting influencers for their campaigns. The platform also offers detailed follower information, including growth trends and audience preferences, enabling brands to ensure alignment with their target market.
Important Features:
Audience demographic analysis
Brand affinity assessment
Fake follower detection
Performance metrics tracking
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, a 7-day free trial is available.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and X (previously Twitter).
13. Meltwater
Meltwater's influencer marketing software, which now includes Klear, offers robust analytics to maximize influencer ROI. The platform provides real-time reporting with advanced analytics and AI suggestions, enabling brands to identify top-performing influencers and measure campaign success effectively. Meltwater's tools also include AI-powered search to discover suitable influencers, in-app contracts and payments to streamline collaborations.
Important Features:
Real-time reporting and analytics
AI-powered influencer discovery
In-app contract management and payments
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter), and more.
14. Sprout Social
Sprout Social offers social media analytics tools that help brands quantify the impact of their social media performance. While not exclusively focused on influencer analytics, the platform provides valuable insights into audience engagement and content effectiveness, which are essential for evaluating potential influencer collaborations. Sprout Social's analytics enable businesses to distinguish between paid and organic performance, streamline reporting with interactive charts, and make data-driven decisions to enhance their social media strategies.
Important Features:
Comprehensive social media analytics
Audience engagement tracking
Content performance evaluation
Distinction between paid and organic metrics
Pricing: Starts from $199/month
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, Facebook, X (previously Twitter), LinkedIn, Pinterest, Threads, YouTube.
15. Later
Later provides an influencer analytics platform designed to measure the impact of influencer campaigns. The platform offers real-time analytics, including engagement rates, conversions, and conversion value, allowing brands to optimize their strategies and maximize ROI. Later's tools also include automated reporting, audience insights, and conversion tracking through pixel integration, simplifying the process of planning and forecasting influencer marketing efforts.
Important Features:
Real-time influencer analytics
Automated reporting
Audience insights and segmentation
Conversion tracking and ROI measurement
Pricing: Available upon request
Free Trial: Yes, a 14-day free trial is available for new users.
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter), Threads, Pinterest, Threads.
16. Bazaarvoice (formerly Affable.ai)
Bazaarvoice is an AI-driven influencer marketing platform that offers comprehensive analytics to enhance your influencer campaigns. The platform provides real-time influencer and audience analytics, enabling brands to assess key performance indicators such as engagement rates, audience demographics, and content reach. These insights help in identifying authentic influencers whose audiences align with your target market, ensuring more effective collaborations.
A standout feature of Affable.ai is its advanced fraud detection system, which identifies fake followers and bot-driven engagements. Additionally, the platform offers performance measurement tools that track campaign effectiveness and return on investment (ROI) in real-time, allowing brands to optimize their strategies promptly.
Important Features:
Real-time influencer and audience analytics
Advanced fraud detection
Performance measurement tools
Pricing: Available upon request
Free Trial: Available upon request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter), Pinterest
17. Captiv8
Captiv8 offers a unified influencer marketing suite designed to streamline the management of creator partnerships. The platform provides actionable insights through its Social Insights feature, enabling brands to understand their position within the social landscape. This includes analyzing data to uncover trends, competitive differentiators, and opportunities that drive influencer marketing strategies forward.
The platform's Discovery tool allows brands to identify influencers using over 500 search filters, including engagement metrics, personal details, previous brand collaborations, and audience demographics. This ensures that brands can connect with influencers whose audiences align with their target demographics. Additionally, Captiv8 offers AI-generated brand affinity and brand safety scores, aiding in making informed casting decisions.
Important Features:
Social Insights for trend analysis
Comprehensive influencer discovery with advanced filters
AI-generated brand affinity and safety scores
Pricing: Not specified
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter)
18. BuzzSumo
BuzzSumo is a content research and influencer discovery tool that helps brands identify influential figures across various platforms. The platform allows users to find influencers who have authored widely shared content, providing insights into their reach and engagement levels. By analyzing top sharers of popular content, brands can identify potential influencers who are already engaging with topics relevant to their industry.
BuzzSumo also offers features to analyze influencers' online presence, including their most shared content and engagement metrics. This information assists brands in selecting influencers whose content resonates with their target audience, ensuring more effective collaborations. Additionally, the platform provides tools to monitor competitors' influencer partnerships, offering a strategic advantage in influencer marketing campaigns.
Important Features:
Influencer discovery through content analysis
Insights into influencers' most shared content
Competitor analysis for influencer partnerships
Pricing: Starts from $199/month
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, X (previously Twitter), YouTube, Facebook, TikTok
19. Promoty
Promoty is an influencer analytics tool that provides detailed insights into influencers' social media performance. The platform offers analytics on follower count, average likes, engagement rates, and follower growth, enabling brands to assess an influencer's reach and interaction levels. Additionally, Promoty provides data on audience demographics, including country, city, age, and gender, ensuring that brands can select influencers whose followers match their target groups.
A unique feature of Promoty is its influencer credibility assessment, which evaluates the authenticity of an influencer's followers and likers. This helps brands avoid collaborations with influencers who may have fake followers, ensuring genuine engagement. The platform also offers insights into influencers' interests, brand affinity, and previous collaborations, providing a comprehensive view of potential partners.
Important Features:
Social media performance analytics
Audience demographic insights
Influencer credibility assessment
Insights into interests and brand affinity
Pricing: Plans start at $87.08 per month (billed annually)
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube
20. Publicfast
Publicfast provides brands with influencer analytics tools to measure campaign performance and ensure their collaborations deliver real impact. The platform offers audience insights, helping businesses understand an influencer's follower demographics, including location, age, and gender distribution. These analytics assist in selecting influencers whose audience aligns with a brand’s target market.
A key feature of Publicfast is its real-time campaign tracking, which allows brands to monitor influencer performance as content is published. The platform provides engagement metrics such as reach, impressions, and conversion rates, helping businesses assess the effectiveness of influencer-driven campaigns. Publicfast also includes ROI measurement tools, giving brands a clear understanding of how influencer marketing contributes to their overall business goals.
Important Features:
Audience demographics and engagement analysis
Real-time campaign performance tracking
Conversion rate and ROI measurement
Campaign management and content approval tools
Pricing: Starts from $99/month
Free Trial: Yes, a 7-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter)
21. Lefty
Lefty is an influencer marketing platform that offers robust analytics to help brands identify and evaluate influencers effectively. The platform provides in-depth insights into influencers' historical performance, audience demographics, and engagement metrics, enabling brands to select partners whose audiences align with their target market. Lefty's data centralization feature allows for the consolidation of influencer data, facilitating efficient management and analysis of influencer relationships.
Important Features:
In-depth influencer performance analytics
Audience demographic insights
Data centralization for streamlined management
Pricing: Not publicly available
Free Trial: Yes
Suitable Platforms: Instagram, YouTube, TikTok, X (previously Twitter).
22. Keyhole
Keyhole is an influencer analysis tool that helps users measure and improve influencer marketing strategy with trustworthy analytics data. The platform enables real-time tracking of influencer activities and campaign performance, aggregating this data into comprehensive reports. Keyhole's analytics provide insights into engagement metrics, reach, and audience demographics, allowing brands to assess the effectiveness of their influencer partnerships and make data-driven decisions.
Important Features:
Real-time influencer activity tracking
Comprehensive campaign performance reports
Audience demographic analysis
Pricing: Not publicly available
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram, X (previously Twitter), TikTok, Facebook, YouTube
23. trendHERO
trendHERO is a powerful audience analytics platform focused on influencer marketing. The platform enables brands to conduct Instagram influencer audits, providing insights into follower quality, engagement rates, and ad post analytics. trendHERO's tools help detect fake followers and assess the authenticity of an influencer's audience, ensuring collaborations are based on genuine engagement. Additionally, the platform offers competitor monitoring features, allowing brands to analyze how often competitors promote their brands and when they initiate an influencer marketing campaign.
Important Features:
Instagram influencer audits
Follower quality and engagement analysis
Fake follower detection
Competitor campaign monitoring
Pricing: Starts from $9.99/month
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram
24. Creator.co
Creator.co is an influencer marketing platform that connects brands with creators for collaborative campaigns. The platform offers analytics tools to measure the performance of influencer partnerships, providing insights into engagement metrics, reach, and conversion rates. Creator.co's ecosystem facilitates seamless campaign management, from influencer discovery to performance tracking, enabling brands to optimize their influencer marketing strategies effectively.
Important Features:
Influencer performance analytics
Engagement and reach measurement
Conversion tracking
Comprehensive campaign management
Pricing: Starts from $460
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
25. Socialinsider
Socialinsider is a comprehensive social media analytics tool designed to help brands track campaign data and analyze engagement rates. While not exclusively focused on influencer analytics, the platform provides valuable insights into social media performance, which can be leveraged to assess the impact of influencer collaborations. Socialinsider's analytics enable businesses to measure key metrics such as reach, impressions, and follower growth, facilitating data-driven decisions in their influencer marketing efforts.
Important Features:
Social media performance analytics
Engagement rate analysis
Reach and impression tracking
Follower growth measurement
Pricing: Starts from $82/month
Free Trial: Yes, a 14-day free trial is available.
Suitable Platforms: Instagram, Facebook, X (previously Twitter), LinkedIn, YouTube, TikTok
Conclusion
With so many influencer analytics tools available, choosing the right one comes down to what matters most for your brand. Each platform we covered offers unique strengths, from deep audience insights to real-time campaign tracking and fraud detection. The key is to find the best influencer marketing platform with a tool that aligns with your goals. Take the time to explore their features, test out free trials where available, and pick the one that fits your strategy best. A data-driven approach to influencer marketing isn’t just a nice-to-have anymore — it’s what separates successful campaigns from wasted budgets.
