Micro-influencers are individuals with a smaller but highly engaged following, typically ranging from 1,000 to 100,000 followers. Despite their smaller reach, they offer something that bigger influencers often can’t: a closer, more authentic connection with their audience. In fact, 64% of marketers worked with micro-influencers in 2024 because they generally provide higher engagement rates at a more affordable cost. While mega-influencers might have a massive reach, micro-influencers tend to connect better with their followers, especially on platforms like TikTok.
Working with micro-influencers can be a great choice, depending on what your brand needs. If your goal is to build trust with a smaller, more specific group, or to promote niche products, micro-influencers are often the way to go. They’re effective for brands that want to create a real connection with their audience without spending a huge amount on big-name influencers. Whether you’re looking to drive sales or build long-term relationships, micro-influencers can be a good fit for brands with specific goals.
But finding the right micro-influencer isn’t always easy. Since they usually focus on niche topics and don’t have a huge following, they’re not always easy to spot. Manually searching through social media profiles can be time-consuming and often inefficient. This is why turning to micro-influencer marketing platforms available in the market will ease up brands in their search.
These platforms are designed to help brands find the right micro-influencers. They have large databases of content creators and offer filters that make the search more specific, so you can find influencers who fit exactly what you need. With these tools, brands can quickly identify the right influencers based on their niche, location, engagement rates, and other factors.
If you're ready to make your search for micro-influencers easier and more effective, there are over 25 platforms to help you do just that. These tools can save you time and connect you with the perfect influencers for your brand. Keep reading to explore the top options available!
1. HypeAuditor
HypeAuditor is a powerful tool for brands looking to find niche micro-influencers with precision. The platform offers over 35 different metrics, which allows brands to filter influencers by location, tier (such as micro, nano, or mega), demographics, average engagement rate (ER), and more. This broad range of metrics ensures that you can find influencers who closely match your campaign's specific needs. Whether you’re targeting a specific region or a certain type of audience, HypeAuditor provides the flexibility to tailor your search.
In addition to the traditional Influencer Discovery feature, HypeAuditor also offers a Social Listening feature. With this, brands can track mentions of their brand across social media by setting up notifications for specific hashtags, keywords, or brand mentions. This feature allows brands to automatically get updates on content related to their products or services, making it easier to spot potential micro-influencers who talk about relevant topics or products and may not appear through the usual search filters. You can set the filter to specifically look for micro-influencers, ensuring that the results match your campaign’s requirements.
For an even deeper dive, HypeAuditor also provides a list of the Top Trending Accounts across Instagram, TikTok, and YouTube. Every month, the platform compiles a list of social media accounts that have shown rapid growth in followers and engagement. Along with the growth rate, you can also view the account’s engagement rate (ER) and Audience Quality Score (AQS), allowing you to assess the quality of potential influencers. You can refine the list further by selecting options like influencer size, audience location, and account type, which makes it easy to narrow down the ideal micro-influencers for your brand.
For brands that want a detailed analysis of an influencer, HypeAuditor provides an analytical report that includes insights on their follower growth and audience quality. This helps brands identify influencers who have organically increased their follower base, ensuring that the individuals they work with have genuine, engaged audiences. By spotting the up-and-coming creators earlier, brands can optimize the benefits of using micro influencers for marketing.
Important Features: Advanced filters, Social Listening feature, Top Trending Accounts list, influencer analytical reports, audience quality analysis.
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat.
2. Stack Influence
Stack Influence helps brands find micro-influencers through a large database of creators, offering filters like location, niche, and engagement rates. The platform makes it easy for brands to manage product seeding campaigns and track performance with detailed insights. Stack Influence ensures that brands can identify influencers who genuinely connect with their audience and are likely to drive engagement. As a micro influencer marketing platform, it provides all the tools needed to build authentic, long-term influencer relationships.
Important Features: Influencer search by niche and location, campaign tracking tools, product seeding campaigns.
Pricing: Pricing is available upon request.
Free Trial: Not available.
Suitable Platforms: Instagram, TikTok, YouTube.
3. Aspire
Aspire allows brands to filter through a wide database of influencers by criteria such as audience demographics and engagement rates. With tools for managing contracts, payments, and campaign performance, Aspire makes influencer marketing easy to execute and track. The platform’s seamless integration with e-commerce sites enables brands to see the direct impact of their campaigns. Aspire is an excellent solution for brands wondering how to find micro influencer that match their marketing goals.
Important Features: Influencer search by demographics, content type, campaign management tools, performance tracking.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, and some other platforms
4. Upfluence
Upfluence provides brands with detailed filters for searching influencers based on factors like location, engagement, and influencer type. The platform also includes tools for managing campaigns, tracking influencer performance, and communicating directly with creators. With a vast influencer database, Upfluence helps brands find the right influencers to drive results. If you're looking for a way to efficiently search for micro influencers, Upfluence’s advanced features are a great option.
Important Features: Influencer search filters, campaign management, performance tracking, influencer contact tools.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, Twitch, Twitter, Facebook, Pinterest
5. Modash
Modash helps brands find the right micro-influencers with advanced filters based on engagement, performance, and audience demographics. The platform provides robust tools for managing influencer campaigns, tracking performance, and adjusting strategies in real-time. With detailed reports and insights, Modash ensures that brands can select influencers with the most engaged audiences. This micro influencer marketing platform simplifies influencer discovery and helps brands maximize their campaign impact.
Important Features: Advanced search filters, campaign tracking, influencer performance analysis, audience insights.
Pricing: Starts from $199/month (annually) or $299/month (monthly).
Free Trial: Yes, 14-day free trial available.
Suitable Platforms: Instagram, YouTube, TikTok.
6. GRIN
GRIN offers brands advanced search tools for finding micro-influencers based on location, engagement, and audience demographics. The platform’s powerful campaign management tools allow brands to track influencer performance and measure the return on investment. With real-time analytics and e-commerce integrations, GRIN helps brands assess the success of their campaigns. For brands looking for an efficient way to discover micro-influencers, GRIN provides a comprehensive solution.
Important Features: Advanced search filters, influencer relationship management, campaign performance analytics, e-commerce integration.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube, and Pinterest
7. Heepsy
Heepsy is a platform that helps brands discover micro-influencers with ease. It offers a wide range of filtering options, such as location, follower count, engagement rate, and category, allowing brands to pinpoint influencers who match their campaign goals. Heepsy also provides detailed analytics, helping brands assess influencer effectiveness by reviewing their past performance and audience engagement. For brands looking to streamline their search for influencers, Heepsy is a solid tool to use, especially as one of the best Instagram micro influencer marketing platforms.
Important Features: Advanced search filters, influencer analytics, audience demographics.
Pricing: Starts at $49/month
Free Trial: Yes
Suitable Platforms: Instagram, YouTube, TikTok, Twitch
8. Impact
Impact is a comprehensive platform designed to help brands find and recruit micro-influencers. It offers features like detailed influencer profiles, performance tracking, and real-time analytics, helping brands build strong relationships with creators. Impact’s tools allow you to search for influencers across various niches, ensuring that you can find the perfect fit for your campaign. If you're wondering how to find micro influencers on platforms like Instagram, Impact offers robust tools to do so efficiently.
Important Features: Influencer search by niche, performance tracking, real-time analytics, influencer recruitment tools.
Pricing: Not publicly available
Free Trial: Not publicly available
Suitable Platforms: Instagram, TikTok, YouTube, X (previously Twitter)
9. Collabstr
Collabstr is a platform that helps brands connect with micro-influencers across various platforms, including Instagram. Brands can search through a vast database of influencers, filtering by category, follower count, and engagement rate to find creators who suit their needs. Collabstr also offers easy access to influencer rates, allowing brands to manage budgets and set up campaigns seamlessly. As a Instagram micro influencer marketing platform, it streamlines the process of finding and collaborating with micro-influencers on social media.
Important Features: Search filters by category and engagement, influencer pricing details, campaign management tools.
Pricing: Starts at $149/month
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter).
10. Shopify Collabs
Shopify Collabs is a tool designed for brands using Shopify to find and collaborate with micro-influencers. Brands can search for influencers based on their industry and niche, allowing them to find creators who resonate with their target audience. The platform makes it easy to manage influencer partnerships, track campaign performance, and increase brand awareness. Shopify Collabs is an ideal option for e-commerce businesses looking to run influencer campaigns on platforms like Instagram.
Important Features: Niche-based influencer search, campaign tracking, e-commerce integration.
Pricing: Free to install for Shopify merchants; only need to pay a 2.9% processing fee on automatic payments to creators.
Free Trial: Not applicable as the app is free to install.
Suitable Platforms: Instagram, TikTok, YouTube, Twitter, Facebook
11. SocialCat
SocialCat is a platform that connects small brands with micro-influencers, particularly for Instagram and TikTok campaigns. It provides tools to search for influencers based on follower count, engagement rate, and niche, helping brands discover creators who are a good fit for their marketing goals. SocialCat also allows brands to run campaigns directly from the platform, streamlining communication and content creation. For smaller brands looking to access the best Instagram micro influencer marketing platforms, SocialCat is a user-friendly option with a focus on affordability and simplicity.
Important Features: Influencer search by niche and engagement, campaign management tools, direct messaging with influencers.
Pricing: Starts at $99/month
Free Trial: Available
Suitable Platforms: Instagram, TikTok.
12. Impulze.ai
Impulze.ai offers a smart platform for brands to find micro-influencers through advanced filtering options, such as location, niche, and engagement rate. The platform uses AI to help brands analyze influencers’ past performance and audience quality, making it easier to choose creators who will drive results. With these insights, you can connect with influencers who align perfectly with your campaign goals. As an influencer marketing platform for finding micro influencers, Impulze.ai helps streamline the influencer discovery process.
Important Features: AI-powered influencer search, audience analysis, performance insights, filtering by niche and location.
Pricing: Starts at $66.75 per month, free version available
Free Trial: Yes, a 14-day free trial available
Suitable Platforms: Instagram, TikTok, and YouTube
13. Skeepers
Skeepers connects brands with a network of over 400,000 micro and nano influencers, offering AI-driven tools to find the right fit. Brands can filter influencers based on audience demographics, interests, and engagement rates. The platform also tracks campaign performance, allowing brands to optimize their influencer collaborations for better results. For brands looking to enhance their micro influencer marketing strategy, Skeepers offers a comprehensive solution for finding and managing influencer relationships.
Important Features: AI-powered matching, performance tracking, audience insights, influencer search by demographics and engagement.
Pricing: Starts at €1,250 per month
Free Trial: Information not specified
Suitable Platforms: Instagram, TikTok, YouTube, Facebook
14. LTK (formerly rewardStyle)
LTK, formerly known as rewardStyle, helps brands discover micro-influencers who specialize in product recommendations. The platform offers an easy way for brands to find influencers based on their engagement rates and content type, ensuring a strong fit for campaigns. LTK connects brands with influencers who are trusted by their followers to drive product discovery and sales. If you’re looking for a micro influencer platform that focuses on performance-driven campaigns, LTK is a solid choice.
Important Features: Influencer search by content type and engagement, sales tracking, product-driven campaigns.
Pricing: Available upon request
Free Trial: Yes, a 30-day free trial is available
Suitable Platforms: Instagram, TikTok
15. CreatorIQ
CreatorIQ is a comprehensive influencer marketing platform that helps brands find and manage micro-influencers. The platform offers detailed search filters to help you find influencers based on niche, audience demographics, and engagement rate. CreatorIQ also allows brands to track the success of their campaigns with real-time analytics and reporting. It’s an ideal choice for brands looking to execute a micro influencer marketing strategy that delivers measurable results.
Important Features: Advanced search filters, campaign management tools, real-time analytics and reporting.
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest
16. Later Influence
Later Influence is a great tool for brands that want to find and collaborate with micro-influencers on Instagram. The platform offers search filters to find influencers based on engagement rate, niche, and follower count, ensuring that you connect with the right creators for your brand. Later Influence also provides tools to manage campaigns and track influencer performance, making it easier to measure the impact of your collaborations. As a micro influencer platform, Later is perfect for brands focusing on Instagram marketing.
Important Features: Influencer search by engagement and niche, campaign management, influencer performance tracking.
Pricing: Available upon request
Free Trial: Yes, a 14-day free trial is available for new users
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, Twitter, Threads, Pinterest, Threads
17. Klear by Meltwater
Klear by Meltwater is a powerful platform designed to help brands find micro-influencers by offering a range of filters, including follower count, engagement rate, and niche. Brands can search for influencers based on their specific criteria and create a shortlist of micro-influencers who match their campaign goals. The platform also provides insights into the influencer’s audience and performance, ensuring that brands partner with creators who have highly engaged followers. Klear’s end-to-end solution helps brands manage everything from influencer discovery to content creation and payment, streamlining the process of working with micro-influencers.
Important Features: Search filters for follower count, engagement, niche, and influencer score, audience insights, end-to-end campaign management.
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, Twitch, YouTube, TikTok, Facebook, X (previously Twitter), and more.
18. InsightIQ
InsightIQ provides brands with a data-driven platform to find micro-influencers who match their specific target audience. Brands can filter influencers by criteria such as engagement rate, content type, and audience demographics. The platform’s detailed reports give brands the ability to assess influencer effectiveness and find creators who will resonate with their followers. By using insightIQ’s powerful search and analytics tools, brands can confidently identify and collaborate with micro-influencers who align with their campaign goals.
Important Features: Advanced search filters by engagement, content type, and audience demographics, detailed performance reports, influencer effectiveness insights.
Pricing: Starts at $83/month
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
19. Brandwatch Influence
Brandwatch Influence helps brands discover micro-influencers by providing a large database of influencers that can be filtered based on niche, engagement rate, and follower count. Brands can use the platform to find influencers who have a genuine connection with their audience and who produce content that aligns with their values. The platform also offers analytics tools to track campaign performance, allowing brands to adjust their strategies and measure the impact of their influencer partnerships. This makes Brandwatch Influence a solid choice for brands seeking to find the right micro-influencers for their campaigns.
Important Features: Influencer database, filtering by niche and engagement, performance tracking, audience insights.
Pricing: Available upon request
Free Trial: Available upon request
Suitable Platforms: YouTube, Facebook, Instagram, Twitter, Twitch and TikTok
20. Kitly Business
Kitly Business helps brands find micro-influencers by offering a straightforward search function that allows brands to filter influencers based on follower count, engagement rate, and content type. Brands can quickly identify influencers who have a highly engaged, niche following, perfect for targeting specific markets. The platform also offers tools for managing influencer relationships and tracking the success of campaigns, ensuring that micro-influencers align with the brand's goals. Kitly is an excellent platform for brands looking to build meaningful partnerships with micro-influencers.
Important Features: Search filters by follower count, engagement, and content type, campaign tracking, influencer relationship management.
Pricing: Pricing available upon request.
Free Trial: Yes, a free trial is available.
Suitable Platforms: Instagram, TikTok, YouTube.
21. Creator.co
Creator.co helps brands find micro-influencers by offering advanced search filters that narrow down the results based on engagement rate, niche, and follower size. The platform also allows brands to evaluate influencers’ past campaigns and performance, ensuring they select creators who will connect with their target audience. Creator.co simplifies the process of reaching out to influencers and managing campaigns, making it easier for brands to build long-term relationships with micro-influencers. It’s a go-to platform for brands looking to integrate influencer marketing with their overall marketing strategy.
Important Features: Search filters for niche, engagement, and follower size, campaign management tools, performance tracking.
Pricing: Starts at $460
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
22. Influencity
Influencity is a comprehensive influencer marketing platform designed to help brands discover and connect with micro-influencers. Its Discovery tools allow you to conduct thorough searches using various filters like location, niche, and engagement rate, making it easier to find influencers who fit your brand’s needs. The platform also offers an Influencer Relationship Management (IRM) tool that supports each stage of the influencer outreach process, from initial contact and negotiations to campaign management and follow-up. This makes Influencity a great choice for brands that want to efficiently manage micro-influencer outreach and foster long-term influencer relationships.
Important Features: Discovery tools with advanced search filters, Influencer Relationship Management (IRM), campaign management and follow-up.
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and Twitter
23. Insense
Insense offers a wide range of influencer options, from micro-influencers to mega-influencers, allowing brands to find the perfect match for their campaigns. Brands can define the criteria for their ideal influencer by using filters like engagement rate, location, followers, and niche. The platform also allows brands to decide whether influencers should apply to campaigns or be directly invited, making it flexible for different needs. With Insense, you can work with creators who produce high-quality content, making it a strong platform for eCommerce and B2C brands to discover and collaborate with micro-influencers.
Important Features: Influencer search by location, engagement rate, niche, and more, customizable influencer outreach, high-quality content creation.
Pricing: Plans start at $400/month
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, Facebook
24. IZEA
IZEA offers a user-friendly platform for micro-influencers looking to connect with brands. Through the IZEA Marketplace, influencers can create a profile showcasing their social media platforms, allowing brands to find them based on their audience and engagement data. The platform also features "Casting Calls," where brands can request pitches from creators, specifying what they’re looking for in terms of audience size and content. IZEA is a great choice for brands looking to discover and collaborate with micro-influencers who align with their target audience.
Important Features: Marketplace for influencer profiles, Casting Calls for brand requests, influencer outreach and management.
Pricing: Starts at $120/month
Free Trial: Yes, a 10-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, Twitch, Pinterest, etc.
25. TRIBE
TRIBE is an influencer marketing platform that helps brands find micro-influencers by offering a marketplace of creators across various niches. The platform’s search features allow you to filter by factors such as follower count, engagement rate, and content style, making it easier to connect with influencers who align with your brand. TRIBE’s simplicity allows brands to run campaigns quickly, without the need for long negotiation processes. This platform is particularly useful for brands looking to discover and engage with micro-influencers on Instagram.
Important Features: Influencer search by niche, follower count, and engagement rate, easy-to-run campaigns, direct influencer outreach.
Pricing: Pricing available upon request.
Free Trial: Not specifically mentioned.
Suitable Platforms: Instagram, YouTube, TikTok.
26. Influencer HERO
Influencer HERO provides brands with an efficient way to find the right micro-influencers by offering advanced filtering options based on characteristics like gender, age, location, and niche. The platform allows you to search for influencers whose followers match your brand's target audience, ensuring that your collaborations are more effective. With its automated analytics reporting, Influencer HERO makes it easy for brands to track the performance of micro-influencers and measure the success of their campaigns. This feature is particularly valuable for brands that want to assess the impact of their micro-influencer marketing strategy and refine future campaigns.
Important Features: Advanced search filters, audience targeting, automated campaign analytics, influencer outreach management.
Pricing: Starts at $384/month
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
Conclusion
As technology keeps changing, brands that want to stay on top need to use the tools that make their marketing more effective. Micro-influencer marketing platforms let brands quickly find the right creators, manage campaigns smoothly, and see how they’re doing in real time. By using these platforms, brands can strike better deals with the right micro-influencers faster than their competition, giving them an edge to make smarter decisions and move faster when it counts.
