Product seeding is when brands send free products to influencers with the hope they’ll try them, like them, and maybe share them. It’s not a paid partnership, but more of a first step to start a relationship. To make it work, brands need to choose the right creators, reach out properly, ship the products, and follow up. It might sound easy, but once you’re sending to more than a few people, it quickly becomes hard to manage.
This kind of approach isn’t just about getting a quick sale. Product seeding helps brands build trust, reach new audiences, and collect real reactions. It also opens the door to long-term partnerships. You might not get a post every time, but when it clicks, the results can go beyond content - some creators become real advocates.
Now, what about influencer gifting? People often use the terms interchangeably, but there’s a small difference. Gifting usually comes with no expectations at all. Seeding, on the other hand, is sent with the hope of earned content, even if it’s not guaranteed. But at the end of the day, both involve sending products to creators and hoping it leads to something meaningful.
The good news is, there are tools built to help with this. Some platforms let you send products directly. Others help you reach out, organize shipping, or track who actually posted. A few do all of that in one place.
If you’re looking for tools for product seeding and influencer gifting, here are some solid options worth checking out.
1. HypeAuditor
HypeAuditor is one of the few platforms that supports influencer product seeding from start to finish. It starts with a searchable database of over 205 million influencers, which you can filter, vet, and group into custom lists using detailed analytics.
Once you've negotiated and the creators have agreed to collaborate, you can launch a campaign and send gifts using the Campaign Management tool. There’s a dedicated toggle to mark campaigns as “free samples,” and if your Shopify store is connected, the platform pulls in your product list. From there, you can either assign products manually to each influencer or use the automation option to offer the same product selection to all influencers in the campaign. Promo codes are also generated to help manage redemptions and track results.
Everything is handled in one place, including communication. HypeAuditor creates a unique link for each influencer, showing them the full campaign brief along with the gifted products and how to redeem them. Brands can manage promo code visibility, monitor shipping status, and update product delivery progress directly in the tool.
If you need to reach out, the messaging feature lets you contact influencers one-on-one or in bulk using built-in templates. HypeAuditor makes it easier to manage gifting without jumping between tools.
Important Features: Shopify integration, manual or automated product selection, promo code generation
Pricing: Available upon request
Free Trial: Available with certain limitations
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat
2. Upfluence
Upfluence is a fully automated influencer product seeding platform that connects directly with your e-commerce store. You can import your full product catalog, set inventory rules, and let influencers browse and select their preferred items based on real-time stock. This means you can limit product choices by size, color, or value while still keeping it personalized. Once selections are made, orders are sent straight to your shop, complete with delivery info provided by the creators themselves. Notifications are sent out automatically, so influencers know when to expect their package and can prepare their content.
Important Features: E-commerce sync, product catalog import, selection rules, automated shipping, influencer notifications
Pricing: Not publicly available
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube, Pinterest, Twitch
3. Statusphere
Statusphere is a product seeding platform built for volume. Instead of shipping from your office, their in-house warehouse handles everything: packing, tracking, and guaranteed delivery to thousands of creators. The tool matches brands with pre-vetted influencers based on detailed criteria like hair type, skin concerns, or personal style, so the right products reach the right people. You can view shipment progress, content submissions, and creator feedback all in one dashboard. This setup is ideal for brands running ongoing product seeding campaigns who want to stay out of spreadsheets.
Important Features: In-house fulfillment, creator-matching, personalization by data, campaign tracking, shipment dashboard
Pricing: Starts at $3,500/month
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube
4. GRIN
GRIN helps brands run gifting and product seeding campaigns at scale with tools that connect directly to your e-commerce backend. You can sync your product catalog and send influencers a personalized link where they can choose the items they want and provide shipping info. The orders are then pushed automatically to your store for fulfillment. Each influencer’s preferences and past product selections are stored in their profile, so you don’t lose track of what’s been sent or what worked. It’s a clean solution for keeping everything under control, from selection to delivery.
Important Features: E-commerce integration, live product selection, fulfillment sync, creator history, personalized product links
Pricing: Not publicly available
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube
5. Aspire
Aspire simplifies the entire gifting process, especially when working with dozens or hundreds of creators. It pulls products straight from your Shopify store and organizes them into collections, letting you customize who gets what. You can collect shipping details, monitor delivery, and track creator responses; all without leaving the platform. If your product seeding strategy includes different SKUs, promo codes, or feedback collection, Aspire keeps everything in one place and makes it easier to scale.
Important Features: Shopify sync, custom catalogs, shipping tracking, promo codes, UGC collection
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
6. Later
Later helps brands manage influencer gifting using Shopify codes, making it a strong option for celebrity product seeding or micro-influencer outreach. You can create single-use codes for specific products or collections, and influencers can redeem them with free shipping included. It tracks which products were sent, to whom, and under what campaign, so you’re not chasing down details. This tool is great for brands that want a controlled, trackable way to send products without handling logistics manually.
Important Features: Shopify integration, unique codes, redemption tracking, product overview, creator campaign dashboard
Pricing: Available upon request
Free Trial: Yes, a 14-day free trial is available for new users
Suitable Platforms: Instagram, TikTok, YouTube
7. #gifted
#gifted helps brands run gifting campaigns without the usual back-and-forth. You can post your offer, receive applications from interested creators, and manage everything from messaging to shipping in one place. It’s especially useful for brands who want to scale without losing track of who got what. Creators apply to your campaign directly, making the process more intentional and increasing the likelihood of real posts. If you're figuring out how to run product seeding campaigns without the mess of spreadsheets and DMs, this platform keeps things organized and easy to track.
Important Features: Creator applications, gifting dashboard, message and shipping management, content tracking, creator reviews
Pricing: Starts at A$83 per month, billed annually
Free Trial: Yes, a 7-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
8. Popular Pays
Popular Pays supports product gifting by giving you tools to collaborate with influencers and track their impact. While it doesn’t have a standalone gifting module, it’s built to help you manage the entire flow of creator partnerships, including seeding. The platform helps you connect with the right creators, organize campaigns, and keep everything in one system. If you're looking to build authentic relationships through a consistent product seeding strategy, this tool offers flexibility to work across campaign types.
Important Features: Creator discovery, campaign tracking, collaboration tools
Pricing: starts at $999/month, custom plan available
Free Trial: Information not available
Suitable Platforms: Instagram, TikTok, YouTube
9. Modash
Modash helps you scale your gifting campaigns by giving you access to over 250 million creators with real-time data. You can filter by follower count, audience location, or niche to find the right fit for your brand. Once you're ready, use “event mode” to upload your full list of creators and track all content they post, tagged or untagged. It’s especially helpful for teams handling mass product seeding who want to keep everything visible in one place. You can monitor performance, add posts to live campaigns, and keep your efforts on track.
Important Features: Global influencer database, campaign upload, content tracking, audience filters, performance monitoring
Pricing: Starts from $199/month (annually) or $299/month (monthly)
Free Trial: Yes, 14-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
10. Influencer Hero
Influencer Hero lets you manage product seeding directly from your CRM, saving time on logistics and follow-ups. You can dispatch products by entering the SKU or product name, with full integration into platforms like Shopify and WooCommerce. Tracking links are pulled in automatically, so you always know when a creator receives the package. The system also creates $0 orders to keep your store analytics clean, and you can generate affiliate links or discount codes for each campaign. If you're comparing the best product seeding platforms, Influencer Hero stands out for its smooth fulfillment workflow and built-in communication tools.
Important Features: E-commerce integrations, CRM sync, product tracking, influencer discovery, automated outreach
Pricing: Starts at $384/month
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
11. IndaHash
IndaHash is built to help brands handle influencer gifting with fewer manual steps. You can collect delivery addresses using creator forms, track shipping updates from integrated courier services, and manage everything from a single dashboard. The platform supports creative campaigns like contests, reviews, and gift guides, making it easier to turn gifts into engaging content. If you're exploring the benefits of product seeding, IndaHash focuses on helping you reach real audiences through content that feels like a genuine recommendation.
Important Features: Shipping tracking, creator forms, gifting dashboard, campaign setup, creative campaign formats
Pricing: Available upon request
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube
12. Creator.co
Creator.co helps you manage both influencer and affiliate collaborations with features designed to support your product seeding program. You can connect your Shopify store to send products, generate coupon codes, and track fulfillment in one place. The platform makes it easier to choose which creators fit your brand and gifting goals by giving you access to detailed profiles and performance data. It’s a solid option if you're looking to handle both content partnerships and affiliate strategies together. Tracking what you send and how creators respond is all available in the dashboard.
Important Features: Influencer and affiliate support, Shopify integration, coupon tracking, fulfillment sync
Pricing: Starts at $460
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
13. Influencity
Influencity connects your creator database with your Shopify store so you can send products without leaving the platform. You can invite influencers to request free items and ship them just like regular customers, removing extra steps from the process. The platform helps brands scale product seeding programs without losing control over logistics. With everything tracked in one place, your team can focus on content and performance. The combination of gifting and analytics makes this useful for brands aiming for long-term impact.
Important Features: Shopify integration, creator invites, automated gifting, e-commerce logistics
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube
14. LTK
LTK gives brands the tools to reward top-performing creators with gifts and discounts directly through the platform. You can identify who’s already talking about your brand and strengthen those relationships through exclusive offers. LTK’s discovery tools help you surface creators based on interests and performance, so gifting becomes more strategic. If you're focused on building strong creator relationships as part of your product seeding advantages, LTK helps you stay targeted while tracking impact at every stage. Its reporting suite also makes it easier to measure results beyond just reach.
Important Features: Creator discovery, performance tracking, gifting tools, reporting dashboard
Pricing: Available upon request
Free Trial: Yes, a 30-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube
15. Shopfluence
Shopfluence combines AI tools and managed services to help brands send products at scale without lifting too much manually. You can run campaigns involving hundreds of influencers, send products through your e-commerce fulfillment channels, and monitor real-time redemptions. If you're planning a free tools for product seeding campaign, this one isn’t entirely free but reduces heavy lifting with automation. Shopfluence also helps you nudge creators to redeem gifts and post on time, all tracked within the platform’s dashboard. The service is built to keep up with growing UGC needs.
Important Features: AI recruitment, e-commerce shipping sync, influencer reminders, redemption tracking
Pricing: Not publicly available
Free Trial: Not mentioned
Suitable Platforms: Instagram, TikTok
16. RISER
RISER helps lifestyle brands run high-volume gifting campaigns by tapping into a network of over 10,000 micro-influencers. The platform handles distribution and collects content as it goes live, so you get both reach and assets to reuse. You pay a flat fee and RISER manages the logistics and community activation for you. This is ideal if you're running a visual-first brand and need a lot of content fast. If you're comparing the best tools for product seeding, RISER stands out for volume and speed.
Important Features: Influencer community, campaign fulfillment, real-time content clipping, flat-fee pricing
Pricing: Contact RISER for further information
Free Trial: No
Suitable Platforms: Instagram, TikTok
Conclusion
Choosing the right product seeding platform depends on your goals and how hands-on you want to be. Some tools let you control every step, while others handle the logistics for you. If you run frequent campaigns, look for features like store integration, automated shipping, and tracking. If you're just starting out, focus on tools that help you find the right creators and keep communication clear.
Think about what matters most for your brand. Does the platform fit your store setup? Can it scale with your needs? Go with one that makes your workflow easier, not harder. Good luck with your next product seeding campaign!
