Yes, HypeAuditor is a legitimate and globally trusted influencer marketing platform. It collects only publicly available data, operates in full compliance with privacy laws, and is widely used by brands, agencies, and media companies to make data-driven decisions.
When choosing a platform for influencer marketing, you need confidence that the data you’re using to vet creators, allocate budgets, and measure results is legitimate. HypeAuditor’s legal, transparent, and privacy-compliant approach ensures that your marketing decisions are both ethical and reliable.
"Our team thoroughly analyzed many influencer tools, but only HypeAuditor met the specific and complex requirements we were looking for in a tool." — Daniel Kohout, Brand manager and social media specialist at Effectix
Hypeauditor’s basic principles
Long-standing reputation and scale
HypeAuditor has been analyzing influencer data since 2018 and maintains one of the world’s largest creator databases - over 200 million influencer profiles across major platforms. This scale and longevity have made it a recognized standard in the industry.
Publicly available data only
All data processed by HypeAuditor is collected exclusively from open, publicly available sources, meaning information that anyone can view on social media profiles without logging in or accessing private areas.
The platform does not scrape private messages, internal analytics, or non-consented data. Every data point (bio, content, engagement, audience demographics) comes from what users intentionally share publicly.
Legality and compliance
HypeAuditor’s data collection practices fully comply with GDPR and other major privacy regulations. The company’s infrastructure is designed to respect user privacy, avoid storing sensitive information, and ensure ethical data handling at scale.
“HypeAuditor is ideal for brands that prioritize data integrity in their influencer partnerships.” — from r/MarketingHelp
Transparency and accountability
The company’s mission is to build trust and transparency in influencer marketing. HypeAuditor publicly documents how it collects and analyzes data, and provides users with clear visibility into methodology and data provenance.
