When people shop online, they often look for recommendations before buying as social proof. In this matter, influencers have become a trusted source, particularly on Amazon where creators can showcase products through storefronts and live streams. This has made many brands’ need to find Amazon influencers increase. So, in this article, we’ll discuss how to find influencers on Amazon and what tools can help you along the way.
Today, influencer marketing is no longer limited to B2C campaigns on Instagram or TikTok. Direct-to-consumer (D2C) brands have also started to rely on creators to spark trust and sell products across online marketplaces. On Amazon, these influencers highlight their favorite items, create lists, and even host live shopping sessions that drive sales.
The thing is, searching for Amazon influencers is a bit different from finding creators on platforms like Instagram or YouTube since Amazon itself isn’t a social media network. That’s why the process can be time consuming if you do not know where to start. But no worries, we’ll walk you through the manual methods available on Amazon and social media, then show how HypeAuditor can make the search more direct and effective.
What is an Amazon Influencer?
An Amazon influencer is a content creator who joins Amazon’s official Influencer Program. Through this program, influencers apply and, once approved, they receive a special affiliate link that tracks sales made through their recommendations. If a customer buys within 24 hours of clicking that link, the influencer earns a commission that can range from 1% to 20%.
Each influencer also gets a storefront of their own, which acts as a personal shop on Amazon where they gather product lists around different themes. There, you can see a creator assembling fall fashion outfits, kitchen must-haves, or fitness gear. Customers will then be able to explore these collections and buy directly without having to search around.
Most influencers share their storefronts through social media. For example, they might post reviews on YouTube, style guides on Instagram, quick finds on TikTok, or even longer write-ups on blogs. Their audience sees the products in use and can move straight to Amazon to make a purchase. This mix of content and shopping is what makes the program effective.
The program welcomes a wide range of creators, from everyday micro-influencers to well-known celebrities. That means brands have options. They can work with someone who has a small but loyal community, or a larger personality who reaches millions. This variety opens opportunities across categories like beauty, tech, fashion, and home, which eventually gives sellers plenty of ways to connect with the right buyers.
How to Find Amazon Influencers Manually without HypeAuditor
In this part, we’ll look into the manual ways to find Amazon influencers first. These methods are great if you prefer a hands-on approach and don’t mind taking the time to check profiles one by one.
Use Amazon’s tools and features
The first thing we need to know is that Amazon doesn’t publish a public directory where all influencers are listed under one roof. Instead, you’ll need to explore some of its built-in features. Two of the most useful ones are Amazon Live and the #FoundItOnAmazon feed. These are also the best entry points if you’ve ever wondered how to find influencers on Amazon app or through Amazon’s own shopping surfaces.
Amazon Live
Amazon Live is where influencers host live shopping streams to introduce and showcase products. It’s one of the easiest ways to see creators in action and check how they interact with an audience.
To get started:
Go to amazon.com/live (or open the main menu on Amazon’s homepage and select Programs & Features → Amazon Live).
Browse the different sections such as Live, Recently Live, and Featured Creators.
Click on a host’s name to open their page. Here you can usually find their Amazon Storefront, with product lists, past videos, and sometimes links to their social media.
By watching a few streams and browsing storefronts, you’ll quickly spot which influencers focus on categories that match your brand. For example, if you want to know how to find fashion influencers on Amazon, filtering through style or apparel categories in Amazon Live can lead you to creators already highlighting clothing, shoes, and accessories.
#FoundItOnAmazon / Amazon Finds
Another place worth checking is the #FoundItOnAmazon feed. It’s a visual catalog where influencers and customers tag and share their favorite finds.
Here’s how to use it:
Search for #FoundItOnAmazon on Amazon, or go to the Shop by Interest section.
Pick a category related to your products, such as Baking or Tech Gadgets.
Click on posts that catch your eye and explore the contributor’s page. If they’re an influencer, you’ll often find a curated storefront or product list linked to their profile.
This feed is especially handy when you want to discover influencers who handpick themed collections, because it allows you to browse by category and style instead of scrolling through product pages.
Use social media platforms
Amazon may host the storefronts, but most influencers still promote them on their social channels. With a bit of direction, you can find creators who actively share Amazon hauls, product reviews, and curated lists with their audiences.
1. Instagram & TikTok
On Instagram and TikTok, hashtags are your best way to start. Try to search for tags like #AmazonFinds, #FoundItOnAmazon, #AmazonInfluencer, #AmazonHaul, and #TikTokMadeMeBuyIt. These will lead you to posts and videos where influencers showcase products they’ve bought or recommend from Amazon.
Once you spot an interesting creator, check their bio or captions for links. Many include a direct storefront link that looks like amazon.com/shop/[username], which confirms that they are part of the Amazon Influencer Program.
2. YouTube
YouTube is another rich source for finding Amazon influencers, especially those who focus on reviews and hauls. You can use search phrases like “Amazon favorites,” “Amazon haul,” “Amazon must-haves,” or “Amazon [product] review.” If you want more specific results, type in “Amazon fashion haul” or “Amazon tech review” to find creators in those niches.
Then, watch a few videos to see how they present products and check the video descriptions for links. Influencers often include their storefront URL (amazon.com/shop/...) or short referral links like amzn.to. Don’t forget to explore the suggested videos sidebar to spot even more creators in similar categories.
When evaluating potential partners, look at subscriber count, video views, and engagement. Also, visit their storefronts to see if their content fits your product category.
If you want to vet them more carefully, use HypeAuditor to access thorough influencer reports that offer more than basic metrics.
3. Facebook
Although it doesn’t sound very popular like the other methods, Facebook groups and communities are actually useful for Amazon influencers discovery. Search for groups dedicated to deals, product reviews, or influencer campaigns. Many influencers share their content and storefront links in these spaces, especially in niche groups where shoppers look for recommendations.
You can also try Facebook’s own search bar with hashtags or keywords tied to Amazon promotions. This approach may take some digging, but it can help you find influencers who are active in specific communities and already posting Amazon-related content.
Use Google / Manual Search
Sometimes, the easiest way to track down Amazon influencers is by turning to Google. Many creators run blogs or websites where they write detailed product reviews and then link back to their Amazon storefronts.
To try this, use search phrases that mix your product niche with Amazon-related terms like “Amazon storefront” or “Amazon review blog.” For example:
“Amazon kitchen gadgets storefront”
“Amazon beauty review blog”
“Amazon fitness equipment storefront”
These searches often bring up blog posts, listicles, and review sites created by influencers. Once you land on a blog, check for links that direct to amazon.com/shop/... or short affiliate links like amzn.to. This confirms the writer is part of the Amazon Influencer Program.
While this approach might require more effort than social media or Amazon’s built-in tools, it can find influencers with strong authority in niche categories; especially those who publish long-form reviews that influence purchase decisions.
How to Find Amazon Influencers with HypeAuditor
Manual searches can work, but you’ve seen how they can take a lot of time and patience. If you want a faster and automated way, HypeAuditor is ready to take over the search party. The platform offers a large database of influencers, including those active on Amazon, and tools to help brands network with creators who already understand ecommerce. Here are some of the features inside HypeAuditor that can help:
Influencer Discovery feature
Finding influencers on HypeAuditor offers high accuracy and specificity since we provide more than 30 filters, which allow you to be selective about who appears in the search results. HypeAuditor also supports filters using AI search or keyword match. This means you can enter keywords just like on Google, and the tool will return a list of social media influencers who include “Amazon” in their profile; which often means they are also active on Amazon and may have storefronts there.
This is how to do it:
Choose the platform you want to search on. You can look for influencers on Instagram, YouTube, TikTok, Twitch, X (Twitter), and Snapchat.
Type your keyword. For example, “amazon influencer” or “amazon finds.” Then, turn on the toggle for Switch to search using Keyword Match.
Specify your search. Decide where you want the keyword to appear: in content only, bio only, excluded from search, or anywhere across the platform.
Click “Add keyword.” You can add more filters such as influencer size, gender, location, language, and others. You can also add additional keywords for broader results.
View your results. You’ll get an Amazon influencer list and see exactly where the keywords appear, whether in a bio or in a post.
By doing this, you can generate dozens or even hundreds of influencer options in one go, saving the time you would otherwise spend finding them manually and switching between platforms. With HypeAuditor, you can simply select which platform to search on. And since we cover six social media platforms, your options are wide and flexible.
Media Monitor
Say goodbye to searching hashtags one by one and endlessly scrolling across different platforms. If you’d prefer to search for Amazon influencers using hashtags, HypeAuditor’s Media Monitor is a solid solution. This tool helps brands track what’s being said across Instagram, YouTube, and TikTok by continuously scanning posts based on the accounts, hashtags, or keywords you select.
When searching for Amazon influencers, you can set up one or several feeds with hashtags related to Amazon shopping and influencers, such as #founditonamazon and #amazonhaul. In addition to hashtags, you can also add relevant keywords as search entities. The Media Monitor covers all six social platforms supported by HypeAuditor, so you can choose to track a few of them or run a search across all at once.
The tool will then surface posts containing your chosen keywords or hashtags, and you can filter the results by recency, timeframe, content type, or mentioned tags.
If you want to check an influencer’s profile, simply click on their username and HypeAuditor will display their profile, making it easy to continue vetting the influencers you’ve found.
Influential Customers
One of the smartest ways to strengthen your influencer marketing efforts is by starting with people who already love your brand. Loyal customers who make repeat purchases can become natural advocates. Their feedback, testimonials, and genuine recommendations provide social proof while helping you understand how your products are received.
HypeAuditor’s Influential Customers makes this process easier. By connecting your Shopify store or uploading a customer list, you can quickly identify buyers who also have strong social media followings. Once these customers are flagged, you can reach out to them for reviews, testimonials, or collaborations, knowing that their opinions come from real experience with your products.
For Amazon-focused campaigns, this approach can be very much valuable. Some of your existing customers may also be creators with active Amazon storefronts or experience in promoting ecommerce products. Partnering with them means you’re working with influencers who already know and enjoy your brand, so their recommendations are more authentic and persuasive. In short, your most loyal customers often turn out to be your best promoters.
Looking forward
Finding Amazon influencers can be done in many ways, and the best method depends on your time, resources, and goals. Manual approaches like Amazon Live, social media searches, or Google can work well if you prefer to review profiles one by one and have the patience to dig deeper. They give you control and context but require consistency and a lot of hours.
For teams that want to save time while keeping the search effective, HypeAuditor offers a more efficient path. Instead of switching between Amazon, Instagram, TikTok, YouTube, or blogs, you can explore all of these angles in one place. The platform combines multiple methods, applies filters that matter to your campaign, and generates long lists of influencers in minutes; sometimes even seconds.
The choice comes down to how you like to work: manual research for those who enjoy a hands-on approach, or a data-driven tool when speed and scale are priorities. Book a guided demo with our sales team and see for yourself how fast HypeAuditor can deliver Amazon influencer lists ready to support your brand.
