As of November 2025, there are more than 207.7M influencer accounts in HypeAuditor’s database, spanning Instagram, YouTube, TikTok, Twitch, X (Twitter), and Snapchat. The system updates continuously, which means the total number grows as new creators emerge and inactive or low-quality accounts are removed.
We recognize that database size matters for influencer marketers because a larger pool of creators gives you more options and more flexibility in targeting. That’s why we continuously update and expand the database. As coverage grows, it doesn’t just add more profiles, but also increases niche depth, strengthens geographic representation, and improves overall data accuracy. Existing accounts are re-scanned and refreshed as well, so both new and previously indexed creators benefit from the same level of data quality.
“I usually search for influencers on Instagram. I use HypeAuditor to find creators with 150K to 250K followers. The Influencer Discovery tool is so easy and so good — it really makes my work much faster.” — Laila Alsafadi, Social Media Specialist at Salviv
How the database is built and maintained
Automated continuous crawling
The system constantly scans supported social platforms to detect new creators and update existing profiles.
Cross-platform coverage
Creators are indexed across Instagram, YouTube, TikTok, Twitch, X, and Snapchat, allowing unified tracking and evaluation.
Regular update cycles
Profile data is refreshed frequently to keep metrics such as engagement, audience demographics, and growth trends current.
Fraud and inactivity filtering
Low-quality, inactive, or suspicious accounts are flagged to maintain database integrity and help marketers avoid fraud.
Structured creator categorization
Machine-learning models classify creators by niche, content type, and audience characteristics to support precise filtering and search.
Things to know
There are several operational factors to be aware of when working with a database of this scale. These points don’t limit functionality, but they explain why certain numbers or search results may change over time and why coverage can vary across platforms and regions:
Exact size fluctuates because new accounts appear and old ones are removed
Coverage differs by platform because of API access and data availability
Not every indexed account is immediately searchable (quality filters, incomplete profiles)
Geography and niche distribution vary
“More creators” is not equal to “more relevant results”; filtering accuracy matters more
