AI in Digital Marketing

Learn how various AI technologies can help you enhance your marketing efforts.
5 Ways to Use Chatbots as a Powerful Marketing Tool
9 min
5 Ways to Use Chatbots as a Powerful Marketing Tool
Ever since the improvements in AI (artificial intelligence) and NLP (natural language progression), modern chatbots have been getting heavier and heavier in use. We interviewed marketing veteran Padraig O'Connor to explore the power of chatbots as a marketing tool. He notes the implementation of chatbots is vital for businesses to stay ahead.