After choosing the right influencers to work with, some marketers may hit the next big question: what now? Finding creators is only the first step. The real challenge begins after that: managing the communication, following up at the right time, tracking progress, and keeping everything organized. Without a system, even the best campaigns can turn into a mess of forgotten emails and missed opportunities.
Influencer relationship management is the process of building and maintaining strong, clear, and ongoing communication with influencers. It helps brands avoid simple mistakes, like reaching out twice to the same person, losing track of campaign timelines, or forgetting to follow up after a post goes live. As influencer lists grow, keeping things in your inbox or spreadsheets just doesn't cut it anymore.
That’s why many marketers now rely on influencer relationship management tools. These platforms are designed to help you save influencer contacts, label which stage they’re at in a campaign, manage outreach, and guide the onboarding process smoothly. Instead of jumping between emails, DMs, and spreadsheets, everything lives in one place; so it’s easier to follow the plan and see what’s working. Many of these tools also offer templates for messages, notes for internal collaboration, and reminders to make the process faster and more efficient.
Beyond tracking campaigns, these tools often help teams work together better. You can share notes, assign tasks, and track who’s responsible for what. Some platforms even show past collaborations and performance stats, so you’re not just managing the relationship. You’re improving it over time. This kind of visibility makes it easier to build long-term partnerships, not just one-off deals.
In this article, you’ll find 24 tools that help brands manage and grow their influencer partnerships. Each tool has different strengths, so we’ll walk you through what makes them stand out, especially their features for relationship building and influencer management. Keep reading to find the one that fits your campaign needs best.
1. HypeAuditor
HypeAuditor offers a structured way to manage influencer relationships through its “My Network” feature, which acts as your central dashboard for saved creators. You can set and customize status labels to show where each influencer stands in your campaign process such as prospecting, outreach, negotiation, or hired. It also lets you create segmented lists based on niche, past collaborations, or campaign type, keeping everything organized and easy to access. This is especially useful for brands managing dozens or even hundreds of creators at once.
Beyond organizing contacts, HypeAuditor also supports outreach directly through its platform. You can send emails one at a time or in bulk, and use built-in templates to speed up your messaging. Sequences help automate follow-ups and reminders, making it easier to stay in touch without losing track. For campaigns that need to scale quickly, these tools help you stay consistent and efficient in your communication.
The platform also syncs with Gmail, which makes team coordination smoother. Each team member can view or update influencer statuses, making sure everyone knows what’s happening without relying on scattered messages or spreadsheets. This level of transparency helps reduce miscommunication and saves time.
If you’re looking for the best influencer relationship management tool to handle outreach and collaboration at scale, HypeAuditor brings together discovery, communication, and tracking in one place.
Important Features: Status tracking, influencer list management, bulk email outreach, automated email sequences, Gmail sync, collaboration for teams
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat
2. Storyclash
Storyclash gives you a clear overview of every influencer you’ve worked with in one complete influencer relationship management platform. You can edit contact details, organize influencers with tags and labels, add notes, and upload any files you already have. The system is flexible enough to match the way your team works, but much more reliable than juggling spreadsheets. You can also connect Gmail or Microsoft 365 accounts to send personalized outreach emails at scale, using templates and smart automation to cut repetitive tasks.
Important Features: Customizable fields and tags, influencer contact management, email outreach with Gmail and Microsoft 365, file uploads, automation
Pricing: Starts at €750/month
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
3. Upfluence
Upfluence acts like an influencer CRM tool that helps you track, organize, and nurture influencer connections with clear visuals of each creator’s journey. You can label creators with custom relationship statuses, prioritize outreach, and assign them to the right campaigns and team members. It also helps you log every important detail to build strong, lasting partnerships that drive high returns. By tracking sales and performance across all campaigns, you’ll know which influencers are truly helping your brand grow.
Important Features: Relationship status tracking, campaign assignment, performance insights, CRM customization, sales tracking
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, Twitch, X (previously Twitter), Facebook, Pinterest.
4. GRIN
GRIN puts communication at the heart of relationship building by storing every message with creators in one place. It connects with your email and Slack, and offers tools like automated sequences and customizable briefs to align your campaign plans. You can segment your influencer contacts with tags, so you always know who’s in negotiation, who’s onboard, and who needs follow-up. GRIN is often called the best all-in-one influencer management platform because it helps brands maintain a personal touch, even at scale.
Important Features: Email and Slack integration, automated sequences, contact segmentation, campaign briefs, personal tagging
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube, and Pinterest
5. Later
Later helps you manage thousands of influencers in one place using workflows that match your goals and platforms. It lets you send bulk emails, track posts, measure performance, and even manage payouts without leaving the dashboard. If you're running multiple campaigns at once, these built-in tools help you stay on top of every stage from outreach to reporting. It's one of the influencer management platforms built for teams that need control without extra complications.
Important Features: Workflow management, bulk outreach, content tracking, performance measurement, payment handling
Pricing: Available upon request.
Free Trial: Yes, a 14-day free trial is available for new users.
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter), Threads, Pinterest, Threads.
6. Onalytica
Onalytica is a powerful influencer relationship management (IRM) platform that lets you manage more than just marketing influencers. It’s used by brands for PR, analyst relations, corporate comms, and more; making it ideal for complex, multi-stakeholder campaigns. You can monitor conversations, upload your content, and see which influencers are most likely to engage based on what’s trending. The tool keeps you updated on key moments of influence, so you never miss a chance to build meaningful connections.
Important Features: Influencer monitoring, customizable dashboards, content relevance matching, conversation tracking, topic alerts
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Twitter, LinkedIn, Instagram, Facebook, YouTube
7. Influencer Hero
Influencer Hero helps you keep every detail of your influencer partnerships in one place. Each creator has a dedicated deal page where you can track performance, store contact details, manage product send-outs, and review past content. After a creator posts for the first time, you can move them into a relationship board to support deeper, long-term collaboration. This makes it easier to identify your highest-performing influencers and give them the attention they deserve.
Important Features: Performance tracking, relationship board, product send-outs, creative asset library, contact history
Pricing: Starts at $384/month
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
8. Kolsquare
Kolsquare gives you control to build your own influencer relationship management platform with folders, tags, and custom fields that reflect how your team works. You can track every interaction and campaign touchpoint, and even merge duplicate creator profiles to keep your data clean. This helps you scale your relationships with key opinion leaders without losing track of who’s who. It's ideal for teams that want a collaborative and customizable system for ongoing partnerships.
Important Features: Custom fields, tag-based organization, team collaboration, duplicate profile merging
Pricing: Starts at €420/month
Free Trial: Available upon request
Suitable Platforms: Instagram, Facebook, X (previously Twitter), YouTube, TikTok
9. Brandwatch Influencer Marketing Software
Brandwatch is a complete influencer relationship management platform that helps you manage influencer data, contracts, payments, and communication all in one place. You can organize contacts, track campaign stages, and analyze performance with tailored reports. This tool makes it easy to manage large influencer programs without losing sight of relationship history or contract terms. If you're juggling multiple teams or brands, Brandwatch helps keep everything organized and up to date.
Important Features: Custom contact fields, contract storage, email tracking, performance analysis, multi-brand support
Pricing: Available upon request
Free Trial: Available upon request
Suitable Platforms: YouTube, Facebook, Instagram, Twitter, Twitch and TikTok
10. CreatorIQ
CreatorIQ offers a smart onboarding system that helps you recruit and manage creators at scale. Their CRM gives you full control of creator data and lets you collect additional information through branded onboarding portals. The platform’s in-app messaging and campaign dashboards support clear, real-time communication, which makes collaboration feel smoother. If you're looking for an influencer relationship tool that supports large-scale programs without losing the human touch, this one is worth exploring.
Important Features: Creator CRM, automated onboarding, custom forms, messaging system, campaign dashboards
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest.
11. Wednesday
Wednesday is an influencer relationship management platform built to help you ditch messy spreadsheets and focus on meaningful partnerships. It offers clean organization through categories, easy access to communication history, and performance metrics that let you see what’s working. The interface is built to be intuitive, giving you more time to work on the creative side of your campaigns. It also has a free version, which makes it a good pick for smaller teams looking for smart influencer management tools.
Important Features: Contact categorization, communication tracking, performance analytics, user-friendly design
Pricing: Starts at $79/month, free version available
Free Trial: Yes (with free version)
Suitable Platforms: Instagram, TikTok, YouTube, X (previously Twitter), Twitch, Pinterest, WordPress
12. indaHash
indaHash has been tested across thousands of campaigns and offers a robust Creator Relations Management system for brands that operate globally. The platform helps you organize creator partnerships across different regions and industries, supporting consistent campaign execution at scale. It’s built for brands that need reliability, especially those managing influencers in multiple markets. If you want a proven system to support long-term collaborations, indaHash has already been adopted by many major companies worldwide.
Important Features: Creator CRM, global campaign support, multi-industry reach, scalable infrastructure
Pricing: Available upon request
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube, Twitter, Facebook, Snapchat, and LinkedIn
13. Klear
With Klear, you and your team can manage influencer campaigns using a built-in CRM that keeps communication and progress fully visible. The in-app messaging feature, called Connect, stores all interactions with influencers so you never lose track of campaign details. You can invite creators to join, share briefs, assign tasks, and check the progress of each influencer from one clean dashboard. This makes it easier to spot unfinished work and plan ahead without confusion.
Important Features: Integrated messaging, campaign task tracking, team collaboration, influencer status overview
Pricing: Available upon request
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Pinterest, X (previously Twitter)
14. Influencity
Managing a growing list of influencers becomes much easier with Influencity’s influencer relationship tool. You can view performance, audience data, past communication, and even custom notes all from one page. The platform allows custom properties, so you never miss any detail that matters to your brand or campaign. It’s a practical choice if you want full control over influencer data and seamless collaboration across teams.
Important Features: Performance analytics, audience metrics, custom properties, team sharing, contact tracking
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and Twitter
15. MightyScout
Instead of tracking everything manually, MightyScout gives you one space to monitor influencers, posts, deliveries, and performance. You can automate how you update stats, manage product shipments, and monitor when content goes live. This helps your team focus less on repetitive tasks and more on creative planning. If you're looking for an affordable influencer relationship management platform with deep tracking features, this is a great place to start.
Important Features: Influencer tracking, analytics, automated product delivery updates, performance reports
Pricing: Starts at $99/month for up to 40 influencers.
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, YouTube, TikTok.
16. Aspire
Aspire supports influencer relationships with a CRM that makes onboarding, outreach, and communication feel manageable and flexible. You can invite creators through branded landing pages and edit workflow stages to match each campaign’s needs. It also supports integrations with Gmail and Outlook so teams can see all conversations, even when someone is out. Beyond campaigns, it’s also useful for ambassador and affiliate management.
Important Features: Branded recruitment pages, customizable workflows, Gmail and Outlook integration, affiliate support
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, Pinterest, Facebook, YouTube, TikTok.
17. Promoty
Promoty keeps influencer management visual by letting you organize creators in boards and columns based on status or niche. You can add notes, preferences, shipping info, and even birthdays to each profile, which helps you build real connections with the people behind the content. Labels and filters help you quickly find the right influencers for any campaign. If your goal is to grow genuine partnerships, this influencer management tool supports that goal well.
Important Features: Profile labels, visual boards, contact data storage, historical info, notes and comments
Pricing: Starts at $87.08/month (paid annually)
Free Trial: Yes
Suitable Platforms: Instagram, TikTok
18. Kolr
Kolr’s collaboration management system lets your team view and edit all influencer details in real time, from contact and pricing to past project notes. You can build custom lists by entering social media URLs or importing existing reports, which helps you maintain a detailed view of your collaborations. AI-powered post tracking adds another layer by automatically fetching data and creating performance reports. This makes Kolr a flexible influencer relationship management platform with real depth.
Important Features: Collaboration notes, custom IRM lists, AI data tracking, report generation, contact and quote history
Pricing: Starts at $4,799 yearly
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter)
19. Favikon
Managing influencer relationships across different platforms becomes much easier when everything lives in one centralized CRM like Favikon. It lets you tag, organize, and segment creators based on niche, engagement level, or other criteria, helping you plan smarter campaigns. You can also track content performance and use real-time analytics to evaluate which strategies are working best. Custom rankings and metrics let you focus your time and budget on creators who actually move the needle.
Important Features: Cross-platform CRM, tagging and segmentation, real-time analytics, custom rankings, content tracking
Pricing: Starts at $69/month for essential features, with higher plans available
Free Trial: Yes, limited free plan available
Suitable Platforms: Instagram, LinkedIn, YouTube, TikTok, X (previously Twitter)
20. Insense
With Insense, you can build stronger connections by organizing your favorite creators and long-term collaborators into custom lists. The platform lets you manage campaigns with filters, notes, and direct chat for better communication. It’s also easy to revisit past partnerships, shortlist top creators, and remove those who no longer fit your brand. These tools make day-to-day creator management much more focused and strategic.
Important Features: Custom creator lists, past campaign history, blocklists and favorites, direct messaging, campaign filters
Pricing: Plans start at $400/month
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, Facebook
21. Creator.co
Creator.co keeps everything simple by letting you review influencer submissions, approve content, and message creators directly in one place. The dashboard shows you exactly what’s happening with each campaign so your team stays aligned. You don’t have to jump between tools to manage conversations or approvals, which saves time and keeps things consistent. It’s built for brands that care about authenticity and clear communication.
Important Features: Content approval, inbox messaging, influencer submissions, dashboard view
Pricing: Starts from $460
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
22. Modash
Instead of juggling spreadsheets, Modash helps you manage influencer hiring and outreach by saving, tagging, and tracking every contact in a clean list. You can assign statuses like 'Outreached' or 'Hired', unlock contact info, and send emails right from the tool. It also handles your files, notes, and campaign assets so everything is stored together. This saves your team time while keeping things transparent and organized.
Important Features: Contact lists, email outreach, campaign document storage, tagging and filters, performance tracking
Pricing: Starts from $199/month
Free Trial: Yes, a 14-day free trial is available.
Suitable Platforms: Instagram, TikTok, YouTube.
23. Current
Current acts as a complete ambassador hub where you can screen applicants, assign referral codes, and manage all communication from one place. You can filter UGC to find the best brand advocates and set up payment structures that fit your goals. Messaging can be one-on-one or with the whole community, depending on how you want to engage. It also handles tax forms and payout tracking to make ambassador management less of a burden.
Important Features: Application forms, referral tracking, dynamic messaging, community chat, payment handling
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, Facebook, YouTube, X (previously Twitter)
24. Sideqik
Sideqik helps you stay on top of communication by pulling in all messages, including DMs and emails, into one view that your whole team can access. You can organize influencers into custom groups based on campaign, region, or manager, so it's easier to stay coordinated. It also supports bulk messaging when you need to reach multiple creators at once without losing that personal touch. Everything is designed to help teams manage relationships at scale without getting lost in the noise.
Important Features: Unified messaging inbox, Gmail and Twitter integration, influencer grouping, bulk messaging, campaign tracking
Pricing: Not publicly available
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube, Teitch, Mixer, and other platforms
Conclusion
Choosing the right influencer relationship management tool depends on how you work, how many creators you handle, and what kind of structure you need. Some platforms focus on tracking communication and content, while others help with onboarding, performance analysis, and long-term collaboration. What matters most is using a system that gives you a clear view of your influencer partnerships without adding more complexity.
This list gives you a closer look at how each tool handles relationship building and campaign management. Take the time to explore the features that matter most to your team. Whether you need better visibility, faster outreach, or smarter tracking, there’s a tool here that can help you build stronger, more reliable connections with the creators who represent your brand.
