Competitor analysis is a must in influencer marketing, because it’s how you stay ahead of the game. By seeing what others are doing, you get a sense of what's working, what’s not, and where you can do things differently. It helps you catch trends before they blow up and gives you a chance to fine-tune your approach so you're always improving.
Trying to do it all manually, though? That’s a pain. Juggling social media profiles, tracking numbers, and piecing together data from different sources can feel like trying to solve a puzzle without all the pieces. And let’s not even get started on the time it takes and the chance of making mistakes.
That’s why using competitor analysis tools can be your wisest decision. They take care of the tracking, the data, and the number crunching for you. In just a few clicks, you get everything you need to know about your competitors' performance. No more scrambling around to piece things together, just straightforward insights that help you stay on top of your game.
But with so many options out there, it can be hard to figure out which one’s right for you. That’s why we’ve put together this list, so you can see what each tool offers and decide which one’s the best fit for your needs. Let’s dive in and make your job a little easier!
1. HypeAuditor
When it comes to tracking your competitors in influencer marketing, HypeAuditor is one of the best competitive analytics tools available. One of its standout features is sentiment analysis, which helps brands measure how they and their competitors are being perceived online. By analyzing social media comments, HypeAuditor assigns a sentiment score that tells you whether the audience feels positive, negative, or neutral about a brand. This gives you the chance to adjust your strategy and collaborate with influencers who have a positive reputation, while keeping an eye on your own brand's image.
HypeAuditor's Competitor Insights feature really sets it apart. You can compare your brand side-by-side with competitors, track performance trends over time, and even get a sense of your market share in the industry. It also includes a leaderboard that ranks brands based on their influencer marketing success, allowing you to gauge how you're doing compared to others in the space. By tracking this data, you'll be in a better position to make strategic decisions and improve your own marketing campaigns.
The Competitor Comparison Reports offer a deep dive into how competitors are performing. These reports provide key metrics like campaign reach, engagement, and influencer activity, plus details on trending hashtags and top-performing influencers. This means you can quickly see what’s working for others and tweak your own approach to achieve better results.
For a more granular view, HypeAuditor’s Mention Analytics tool allows you to track the performance of influencers, the quality of their audience, and whether their posts are organic or sponsored. This helps you understand exactly how your competitors are working with influencers and how you can refine your strategy to get ahead.
Important Features: Sentiment analysis, competitor insights, influencer performance tracking, content engagement analysis, Mention Analytics
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat.
2. Meltwater
Meltwater is a powerful tool for competitive analysis that helps you keep an eye on what your competitors are doing in real time. By tracking your competitors' social media activity, content performance, and audience engagement, it gives you the insights you need. The platform makes it easy to monitor trends, track the effectiveness of your influencer campaigns, and adjust your strategies to improve your results. Meltwater's features give you a comprehensive view of how your brand compares to others, providing the data needed to refine your marketing efforts and stay competitive.
Important Features: Real-time social media tracking, content performance analysis, audience engagement tracking, trend monitoring
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter), and more.
3. Sprinklr
If you’re tired of spending hours manually tracking and analyzing competitor data, Sprinklr is here to change that. It automatically monitors your competition’s performance across key social channels and benchmarks your brand based on crucial KPIs like engagement, reach, and customer satisfaction. The platform even tracks mentions of executives and compares your organization's leadership presence to that of your competitors. With Sprinklr’s AI-powered listening capabilities, you can track social media activity across 8 channels and over 400,000 profiles, making competitor analysis faster and more accurate than ever before.
Important Features: AI-powered listening, competitor benchmarking, executive mention tracking, social media monitoring
Pricing: Pricing available upon request
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, X (previously Twitter), Facebook, LinkedIn, YouTube, Pinterest, Reddit, and WhatsApp
4. Dash Social
Dash Social, formerly known as Dash Hudson, offers competitive insights that help brands optimize their social media strategies. It allows you to benchmark your performance against competitors, track content effectiveness, and analyze audience behavior. With its data-driven approach, Dash Social enables you to understand how your content stacks up and where improvements can be made. This platform not only helps you stay informed about your competitors but also helps identify top-performing content, so you can improve your own strategies.
Important Features: Competitor benchmarking, content analysis, audience behavior tracking, top-performing content identification
Pricing: Starts at $499/month
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, Facebook, Pinterest, X (previously Twitter), YouTube, and TikTok.
5. Brandwatch Benchmark
Brandwatch Benchmark makes it easy to compare your brand’s performance against competitors with its powerful analytics platform. You can track key metrics like engagement, reach, and follower count, then use that data to measure how well you’re doing in your industry. It helps you understand your position within the competitive landscape and identify areas where you can improve. Brandwatch Benchmark also offers visual reports, making it easier for teams to digest and act on the data quickly.
Important Features: Engagement and reach tracking, competitor performance comparison, visual reporting, industry benchmarking
Pricing: Pricing available upon request
Free Trial: Available upon request
Suitable Platforms: YouTube, Facebook, Instagram, Twitter, Twitch and TikTok
6. Sprout Social
If you're looking for a simple way to compare your social media performance against competitors, Sprout Social offers an easy-to-use social media competitor analysis tool. The platform's Competitive Analysis Listening tool lets you track important metrics like engagement, sentiment, and share of voice, all in one side-by-side comparison. By monitoring your competitors across platforms like Facebook, Instagram, and Twitter, you can quickly spot areas where your brand can improve. Sprout Social also provides detailed insights into the best-performing content and trends in your industry, giving you the data you need to stay ahead.
Important Features: Side-by-side competitor comparison, sentiment tracking, engagement analysis, trend monitoring
Pricing: Starts from $199/month
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, Facebook, X (previously Twitter), LinkedIn, Pinterest, Threads, YouTube.
7. Phlanx
Want to track your competitors’ performance on multiple platforms? Phlanx has you covered with its social media competitor analysis tools across Instagram, YouTube, Twitch, and Twitter. This platform makes it easy to measure engagement, track growth, and understand which content resonates best with your audience. It also helps you discover influencers who are gaining traction in your niche, giving you the chance to learn from their strategies or even collaborate. With Phlanx, you get a clear picture of where you stand and what’s working for your competitors.
Important Features: Competitor tracking on Instagram, YouTube, Twitch, Twitter, engagement analysis, influencer discovery
Pricing: Starts at $39/month
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, YouTube, Twitch, X (previously Twitter), and TikTok.
8. Rival IQ
When it comes to automating insights from your competitors' social media activity, Rival IQ is one of the best options out there. As a social media competitor analysis tool, it automatically generates key takeaways about engagement, post frequency, and follower count. The tool also uses machine learning to detect whether a competitor is boosting a post, so you can act quickly or learn from their strategy. With Rival IQ’s visual leaderboards and performance metrics, you can see exactly how your brand compares to competitors and make data-driven decisions to improve your own performance.
Important Features: Automated insights, boosted post detection, engagement leaderboards, performance visualization
Pricing: Starts at $199/month, custom plan available
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, X (previously Twitter), Facebook, LinkedIn, TikTok, and YouTube
9. Locobuzz
Looking for more than just social listening? Locobuzz offers powerful tools to monitor your competitors' activity and track sentiment across multiple channels. As a social media competitor analysis platform, it helps you measure your competitors’ engagement and understand how they’re interacting with their audience. The platform provides real-time tracking, sentiment analysis, and competitor conversation monitoring, giving you a comprehensive view of how brands like yours are performing. With this data, you can adjust your strategy and improve customer engagement by learning from others’ successes and mistakes.
Important Features: Real-time tracking, sentiment analysis, competitor conversation monitoring, social listening
Pricing: Pricing available on request
Free Trial: Not specified
Suitable Platforms: X (previously Twitter), Instagram, Facebook, LinkedIn, and YouTube.
10. Hootsuite
Hootsuite makes competitive benchmarking easy with its social media competitor analysis tool. You can track your brand’s social performance and compare it directly to competitors by measuring metrics like engagement, post frequency, and audience growth. The platform also helps you track sentiment and identify top-performing content in your industry. With Hootsuite’s user-friendly dashboard, you can quickly assess how well your brand is doing compared to others and make informed adjustments to your strategy.
Important Features: Competitive benchmarking, sentiment analysis, audience growth tracking, post frequency monitoring
Pricing: Pricing starts at $99 per month
Free Trial: Yes, a free 30-day trial is available
Suitable Platforms: Facebook, Instagram, X (previously Twitter), LinkedIn, TikTok, YouTube, Threads, WhatsApp, and Pinterest.
11. Talkwalker by Hootsuite
Want to keep an eye on what your competitors are doing across the web? Talkwalker offers one of the best social media competitor analysis tools for tracking competitor performance and benchmarking your brand’s impact. You can compare key metrics like engagement, sentiment, volume, and audience demographics across social media networks, blogs, and even news outlets. Talkwalker allows you to measure your share of voice and assess brand awareness, purchase intent, and loyalty, helping you identify areas where you can improve. With its competitive intelligence IQ app, you can quickly pull up insights, track trends, and make data-driven decisions that keep you ahead of the competition.
Important Features: Sentiment analysis, competitor benchmarking, share of voice tracking, competitive intelligence IQ app
Pricing: Pricing available upon request
Free Trial: No, but free demo is available
Suitable Platforms: Instagram, X (previously Twitter), Facebook, Weibo, and more.
12. vidIQ
For those who focus on YouTube, vidIQ offers a powerful competitor analysis tool designed to help you understand what works for your competitors. By tracking key content metrics like highest views, subscriber growth, and engagement rates, you get a clear picture of what’s resonating with the YouTube audience in your niche. vidIQ’s tool helps you analyze competitors’ content performance, allowing you to adapt your own strategy based on proven success. This feature is especially useful for making smarter content decisions and staying ahead of trends on the platform.
Important Features: YouTube competitor tracking, content analysis, highest viewed videos, subscriber growth monitoring
Pricing: Starts at $16.58 per month
Free Trial: Yes, a 7-day free trial is available
Suitable Platforms: YouTube
13. Social Status
If you’re looking to track competitor posts with easy-to-read visualizations, Social Status offers an intuitive platform that displays competitor activity in a rich, engaging format. It lets you sort by metrics like engagement rate, interactions, and sentiment to see what types of posts are performing best. Social Status also includes a unique feature for tracking Facebook Reactions, making it easier to benchmark sentiment without complex analysis. With this tool, you can dive into specific post performance and track how your competitors’ strategies are landing with their audiences.
Important Features: Post engagement tracking, sentiment analysis with Facebook Reactions, content sorting by performance
Pricing: Starts at $9/month, free plan available
Free Trial: Yes, a 14-day free trial is available.
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, LinkedIn, X (previously Twitter)
14. BuzzSumo
BuzzSumo is a great tool for competitor intelligence, allowing you to track your competitors’ content performance across social media and the web. It helps you identify top-performing content, analyze competitor strategies, and discover trending topics in your industry. BuzzSumo’s competitor analysis tool provides insights into the types of content that drive the most engagement, so you can refine your strategy and get better results. By utilizing historical data, you can compare different timeframes to see how your competitors' content has evolved.
Important Features: Content performance tracking, trending topics analysis, competitor content strategy, historical data comparison
Pricing: Starts at $199/month
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, X (previously Twitter), YouTube, Facebook, TikTok.
15. Fanpage Karma
Fanpage Karma stands out for its comprehensive social media analysis across multiple platforms like Facebook, Instagram, LinkedIn, and TikTok. You can analyze an unlimited number of competitor profiles and compare their performance with yours on key metrics like engagement, follower count, and post frequency. Fanpage Karma also allows you to dig into historical data, uncover trends, and make more informed decisions. With customizable dashboards, you can track competitors’ social media activity and benchmark your results in real time.
Important Features: Unlimited competitor profile analysis, historical data tracking, customizable dashboards, performance benchmarking
Pricing: Starts at $19 per month
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X (previously Twitter), Bluesky and YouTube.
16. Social Blade
If you're looking for an affordable and simple option for competitor analysis, Social Blade might be your answer. This free tool allows you to compare up to three social media profiles at once, tracking key metrics like followers, follower growth, and post volume. It’s especially useful for YouTube, X (formerly Twitter), and Twitch, letting you measure your competitors’ performance and see how you stack up. A standout feature is Social Blade’s ranking system, which gives a “grade” based on engagement and follower metrics, so you can quickly assess how your competitors are performing and adjust your strategy.
Important Features: Social media profile comparison, follower growth tracking, ranking system, platform-specific insights
Pricing: Starts at $3.99/month
Free Trial: Yes, can be used for free
Suitable Platforms: YouTube, Twitch, Instagram, Twitter, Facebook, TikTok, and other platforms.
17. Favikon
Favikon offers a unique approach to competitor analysis by focusing on competition intelligence, giving you valuable insights into your competitors’ social media strategies. This tool provides a deep dive into your competitors’ engagement metrics, influencer collaborations, and overall social performance. By comparing these metrics, you can find areas where your brand can excel or identify opportunities for collaboration. Favikon’s easy-to-use interface lets you track competitor activities across social channels and benchmark your brand’s performance against top competitors.
Important Features: Influencer collaboration tracking, engagement metrics, competitor benchmarking, social performance insights
Pricing: Starts at $69/month for essential features, with higher plans available.
Free Trial: Yes, limited free plan available.
Suitable Platforms: Instagram, LinkedIn, YouTube, TikTok, X (previously Twitter).
18. SparkToro
SparkToro helps you dive deep into your competitors' audiences, offering valuable insights that can guide your content strategy. This tool allows you to understand where your competitor’s audience is engaging online, from social media accounts to podcasts and videos. By identifying the keywords and phrases your competitors’ audience uses, you can better align your messaging and reach the right people. SparkToro helps you refine your strategy by providing detailed audience insights, giving you a clear understanding of what’s resonating with your target demographic.
Important Features: Audience intelligence, competitor audience analysis, keyword tracking, online engagement insights
Pricing: Starts at $38 per month, free plan available
Suitable Platforms: Facebook, Github, Instagram, LinkedIn, Medium, Pinterest, Reddit, X (previously Twitter), Vimeo, YouTube, Dribbble, Apple Podcasts
19. FollowerWonk
If Twitter is your main focus, FollowerWonk is a great tool for analyzing competitor profiles and follower lists. You can compare follower lists between you and your competitors to see overlaps and identify potential influencers. FollowerWonk also allows you to analyze Twitter bios, engagement, and what other accounts your competitors’ followers are following. This feature helps you identify key audience segments and refine your influencer marketing strategies, making it easier to grow your Twitter presence by targeting the right influencers and followers.
Important Features: Twitter follower analysis, competitor comparison, influencer identification, audience segmentation
Pricing: Not specified on their website, free plan available
Free Trial: Yes, a free trial is available
Suitable Platforms: Twitter
20. Owler
Owler offers a competitive analysis tool focused on tracking key competitors within your industry. With Owler, you can monitor competitor activities, including news, updates, and financial reports, giving you a comprehensive view of your competition’s performance. The platform’s detailed company profiles provide valuable context, helping you stay informed about market trends and competitor strategies. Owler’s reporting features allow you to track competitor movements over time, making it easy to adapt your strategy and stay competitive in your industry.
Important Features: Company profiles, competitor news tracking, market insights, financial reports
Pricing: Starts at $468 per month, free and custom plan available.
Free Trial: Yes, a free trial is available.
Suitable Platforms: LinkedIn, Facebook, X (previously Twitter), and more.
21. Kolr
Kolr brings a highly customizable approach to competitor analysis, allowing brands to monitor social media performance on platforms like Facebook, Instagram, and YouTube. By setting up specific keyword combinations, brands can track how keywords are performing and compare competitor strategies. The tool provides visual trend charts, influencer collaboration insights, and keyword buzz tracking, giving you an edge in understanding how to optimize your own influencer marketing efforts. Kolr’s AI-driven insights also help you quickly spot performance trends, making it easier to tweak your strategy in real-time.
Important Features: Customizable competitor accounts, keyword mention tracking, social media performance trends, influencer collaboration analysis
Pricing: Starts at $1,499/quarter, free version available
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, Facebook, YouTube, TikTok, and X (previously Twitter).
22. Famesters
Famesters takes competitor analysis a step further by offering in-depth insights into both primary and secondary competitors. By tracking competitors’ marketing strategies across social platforms, digital footprints, and even industry events, Famesters provides a comprehensive view of their entire influencer marketing strategy. The tool also identifies the types of content formats that resonate best, from dedicated posts to collaborative content. With Famesters’ reach and volume analysis, you’ll have the data needed to fine-tune your budget allocation and improve your own influencer campaigns.
Important Features: Competitor product and service breakdown, platform-wide tracking, content format identification, reach and volume analysis
Pricing: Pricing available upon request
Suitable Platforms: YouTube, Instagram, TikTok, Twitch, and more.
23. Keyhole
Keyhole excels in competitor analysis by providing exclusive insights tailored to your industry. By tracking real-time metrics, Keyhole helps you monitor your competitors’ campaigns, influencers, and social strategies. With its deep dive into social media metrics, you can identify your competitors’ strengths and weaknesses, turning them into opportunities for your own brand. The tool’s ability to track influencer collaborations and social media strategies helps you stay competitive and informed about what’s working across platforms.
Important Features: Real-time metrics, competitor campaign tracking, influencer collaboration insights, industry-specific analysis
Pricing: Not publicly available
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram, X (previously Twitter), TikTok, Facebook, YouTube
24. Archive
Archive claims itself as the first tool designed to track every influencer that top brands are working with. It lets you compare metrics like earned media value (EMV) and impressions, offering insights into how top-performing brands are running their campaigns. With the ability to monitor 400% more content than other platforms, Archive ensures you never miss a beat when it comes to competitor strategies. By tracking detailed campaign performance, you can set strategic goals to improve your brand’s influencer marketing approach and stay ahead of your competition.
Important Features: Influencer collaboration tracking, EMV and impressions analysis, campaign performance comparison, extensive content monitoring
Pricing: Pricing available upon request
Free Trial: Information not specified
Suitable Platforms: Instagram, YouTube, TikTok, Twitter
25. Mentionlytics
Mentionlytics offers comprehensive media monitoring that helps you track your competitors' social media activity across multiple platforms. This tool gives you the ability to compare your brand’s performance against competitors, track mentions, and analyze sentiment. With Mentionlytics, you can dig into competitor content to understand which strategies are driving engagement and influence. The platform provides real-time alerts, so you’re always in the loop with your competitors’ latest moves.
Important Features: Media monitoring, sentiment analysis, competitor comparison, real-time alerts
Pricing: Starts at $42 per month
Free Trial: Yes, a free trial is available
Suitable Platforms: X (previously Twitter), Instagram, Facebook, Youtube, LinkedIn, Reddit and all web sources (news, blogs, etc).
Conclusion
Marketers often spend too much time manually collecting competitor data, which can be exhausting and time-consuming. Instead, the focus should be on analyzing the results and using those insights to plan the next strategy. By understanding what works and what doesn’t, you can make smarter decisions moving forward.
With competitor analysis tools, much of this data gathering is automated, saving valuable time. These tools give you real-time insights, so you can focus on refining your campaigns and improving your approach. This way, you can work more efficiently and use the data to drive your strategy, not just collect it.
