Anne-Julie Karcher

Anne-Julie Karcher is business development director at Clark Influence and cofounder of Anorak, its travel-focused subsidiary. She began her career in Canada’s tourism industry, working for a leading DMC where she hosted incentive groups from Europe and Mexico. After the pandemic reshaped global travel, she cofounded Anorak to help tourism boards, airlines, airports, and hospitality brands harness the power of social media and influencer marketing. Anne-Julie is recognized not only for her expertise in tourism marketing but also for her active role in industry events and international collaborations. She has designed and led impactful campaigns across North America and Europe, helping destinations and travel companies connect with audiences in authentic and creative ways. Outside of work, Anne-Julie is passionate about travel, gardening, and cooking.