Influencer marketing has become the backbone of many brands, proving to be one of the most effective ways to reach engaged audiences. Data shows that 84.8% of businesses find influencer marketing effective, and 36% say influencer content performs better than brand-created posts. With numbers like these, it's no surprise that tools to find influencers have become an essential part of marketing strategies. The sheer number of creators across social platforms makes manual searching nearly impossible, which is why marketers rely on various tools to find influencers to make the process smoother.
These tools help marketers search for influencers based on relevant criteria like audience demographics, engagement rates, and niche categories. Instead of scrolling through profile after profile, they can filter results and get data-backed insights in seconds. This is far more efficient than manual searching, which can’t provide real audience analytics, detect fake followers, or reveal past brand collaborations. Because each brand has different needs, it’s important to find the right tool that fits what you're looking for instead of settling for a one-size-fits-all approach.
Some platforms focus on extensive influencer databases, while others offer powerful search filters to refine results. Certain tools cater to multiple social media platforms, whereas others are designed specifically for Instagram, TikTok, or YouTube. Choosing the right tool helps you spend time and money wisely while making sure your influencer partnerships actually work.
To help you sort through the options, we’ve compiled a list of 30 tools to find influencers that can save you from the tiring process of doing it all manually. Each tool is broken down by pricing, key features, and supported platforms, so you can easily compare and pick the one that suits you best.
1. HypeAuditor
HypeAuditor is an AI-powered influencer marketing platform that can find the right creators with precision. One of HypeAuditor’s most useful features in finding influencers is its tools to find lookalike influencers, which help brands discover creators similar to their existing successful partners. With this tool, marketers can input their best-performing collaborators and get AI-powered recommendations of similar influencers. This feature is especially valuable for expanding campaigns while maintaining audience alignment and engagement quality.
In addition to finding influencers who match existing successful partners, HypeAuditor offers a powerful Tops & Trends feature that helps brands quickly identify influencers gaining significant traction on Instagram, YouTube, and TikTok. This tool highlights trending accounts, top-quality influencers, engagement rate benchmarks, and the most mentioned creators, allowing brands to spot rising stars in their industry. By monitoring emerging influencers, brands can capitalize on early opportunities, securing partnerships with promising talents at a reasonable price before they become widely sought after. This feature ensures that brands can stay ahead of the curve and enhance their social media and influencer marketing strategies by partnering with influencers who are just starting to gain momentum.
HypeAuditor also makes it easier to spot influencers who have already mentioned your brand. This means businesses can tap into creators who are already familiar with their products and have a natural affinity for their message. Additionally, its global search capabilities allow brands to find niche experts across different countries, even if they speak different languages. These tools help businesses go beyond follower count and focus on real audience impact, ensuring that influencer partnerships drive meaningful results.
With over 205.8 million influencer profiles, it provides a massive influencer database spanning Instagram, YouTube, TikTok, Twitter, and Twitch. The platform stands out with its 35+ advanced filters, making it easy to refine searches based on audience demographics, influencer credibility, and engagement rates. Instead of relying on surface-level data, marketers get detailed insights into audience authenticity, ensuring that they work with influencers who truly connect with real people who resonate with the brands.
Important Features: Extensive influencer database, tools to find lookalike influencers, advanced filtering options, niche expert identification, audience authenticity analysis
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat.
2. Impulze.ai
Impulze.ai is designed for brands looking for free tools to find Instagram influencers and analyze their potential partnerships. It provides instant engagement insights, audience demographics, and content performance metrics, helping marketers identify influencers who are a good fit. The search function allows businesses to filter influencers by category, follower count, and engagement rate, ensuring they find creators who align with their campaign objectives. The platform’s simple interface makes it accessible for businesses of all sizes.
Important Features: Free influencer search, engagement rate analytics, audience demographics, category-based filtering
Pricing: Starts at $66.75 per month, free version available
Free Trial: Yes, a 14-day free trial available
Suitable Platforms: Instagram, TikTok, and YouTube
3. Kolsquare
Kolsquare is an influencer marketing platform that utilizes big data and AI to help brands find the right influencers. It offers access to influencers with over 5,000 followers across platforms like TikTok, Instagram, Facebook, YouTube, and X. The platform's semantic search engine allows for precise influencer matches, considering factors beyond simple keywords. Kolsquare also provides a deeper look to an influencer profile, offering brands insights into an influencer's audience demographics, engagement levels, and past brand collaborations to ensure authentic partnerships.
Important Features: AI-powered semantic search, extensive influencer database, influencer profiles with analytics, multi-platform support
Pricing: Starts at €420/month
Free Trial: Available upon request
Suitable Platforms: Instagram, Facebook, X (previously Twitter), YouTube, TikTok
4. Influencity
With a database of over 200 million influencers, Influencity provides a data-driven approach to finding influencers that fit a brand’s target audience. The platform offers filters for demographics, audience engagement, and brand compatibility, making it easier to pinpoint influencers who align with a campaign’s needs. Marketers can also view an influencer’s previous brand partnerships, ensuring that they work with creators whose audience has real purchasing power.
Important Features: Vast influencer database, advanced filtering options, insights into past partnerships, audience interaction analysis
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and X (previously Twitter)
5. Upfluence
Upfluence is designed for brands that need a comprehensive influencer search tool with AI-powered insights. The platform connects businesses with influencers across multiple social networks, offering advanced audience filtering based on engagement rates, follower count, and content relevance. Unlike some platforms, Upfluence also lets brands integrate their e-commerce store, helping them find influencers who are already customers. Marketers searching for tools to find YouTube influencers will also benefit from Upfluence’s ability to track audience analytics across multiple platforms.
Important Features: Large influencer database, advanced audience filtering, AI-powered vetting, e-commerce integration
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, Twitch, X (previously Twitter), Facebook, Pinterest
6. Aspire
Aspire helps brands search influencers with AI-powered filters that refine results based on location, hashtags, and content themes. A unique feature is its Reverse Image Search, which allows businesses to find influencers whose aesthetics match their brand, making collaborations feel more authentic. The platform also includes relationship management tools, making it easier for brands to communicate with influencers, send products, and track campaign performance.
Important Features: AI-powered influencer search, advanced filtering options, reverse image search, influencer relationship management
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, and some other platforms
7. Reech Influence Cloud
Reech Influence Cloud is a comprehensive influencer marketing platform that helps brands manage their campaigns efficiently. It assists in identifying any relevant influencer across various social media platforms, ensuring they match the brand’s audience and values. The platform also provides tools to boost influencer content, increasing reach and engagement. Additionally, Reech offers insights into how influencers perceive a brand, helping businesses refine their marketing approach.
Important Features: Influencer identification, content amplification, brand perception analysis, campaign performance tracking
Pricing: Available upon request
Free Trial: Information not specified
Suitable Platforms: Blog, YouTube, Instagram, Facebook, Twitter, Snapchat, Pinterest
8. Kitly Business
Kitly provides businesses with tools to manage social media influencer relationships effectively. It includes features for organizing contracts, tracking collaborations, and maintaining influencer profiles. The platform also has a media kit builder and branded landing pages, making it easier for influencers to present themselves professionally. With a built-in database of influencers, Kitly helps brands search and connect with the right creators for their campaigns.
Important Features: Profile and contract management, media kit builder, branded landing pages, influencer database
Pricing: Starts at $99 per month
Free Trial: Yes, a 7-day free trial available
Suitable Platforms: Instagram, Facebook, YouTube, TikTok
9. CreatorIQ
CreatorIQ is an influencer search tool that helps brands find and evaluate creators across different social networks. It provides access to a global database of influencers, with advanced filters to refine searches based on engagement, audience demographics, and past collaborations. The platform also suggests influencers based on previous campaign data, helping brands identify new partnerships that align with their marketing goals. CreatorIQ ensures that brands can confidently select influencers who have the right audience fit.
Important Features: AI-powered discovery, global creator database, advanced filtering options, smart recommendations
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest
10. IROIN
IROIN's Influencer Marketing Suite offers an advanced AI-powered search feature, enabling brands to discover influencers and creators across platforms like Instagram, TikTok, and YouTube. With access to a vast database of over 410 million profiles, users can utilize more than 45 filters, including follower count, engagement rate, and audience demographics, to pinpoint the ideal collaborators for their campaigns. This comprehensive search capability ensures that brands can efficiently find influencers who align with their target audience and campaign objectives.
Important Features: AI-powered influencer search, extensive filtering options, access to a large creator database
Pricing: Starts at 649 € per month, custom pricing available
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube
11. Modash
With access to every public profile on Instagram, YouTube, and TikTok that has over 1,000 followers, Modash offers one of the largest datasets for influencer search. The platform lets marketers filter results based on location, language, engagement rate, and audience demographics, helping brands narrow down their ideal influencer choices. One of its standout features is the lookalike search tool, which helps brands find creators similar to those they’ve already worked with. This makes scaling campaigns easier while ensuring new partnerships align with the right audience.
Important Features: Large influencer database, detailed search filters, lookalike influencer discovery, audience analytics
Pricing: Starts from $199/month (annually) or $299/month (monthly)
Free Trial: Yes, 14-day free trial available
Suitable Platforms: Instagram, YouTube, TikTok
12. Lionize
Lionize is an AI-powered influencer marketing platform that streamlines the process of sourcing, recruiting, and managing influencers. Brands searching for tools to find influencers on Instagram can use Lionize’s proprietary AI engine, which automates influencer discovery based on audience fit and engagement levels. The platform also automates campaign management, including communication and reporting, enhancing efficiency. Additionally, Lionize provides detailed performance tracking, offering insights into engagement and reach metrics.
Important Features: AI-powered influencer search, audience fit analysis, automated outreach, campaign performance tracking
Pricing: Custom pricing; details available upon request
Free Trial: Information not specified
Suitable Platforms: Instagram, TikTok, YouTube
13. Heepsy
Heepsy offers an extensive database to help brands discover influencers across platforms like Instagram, YouTube, TikTok, and Twitch. With precise filters, users can search by location, category, audience demographics, and engagement rates to find the right influencer for their campaigns. The platform also provides analytics on influencers' reach and authenticity, ensuring collaborations with genuine creators. Heepsy simplifies the influencer discovery process, making it accessible for brands of all sizes.
Important Features: Influencer search filters, audience demographics analysis, engagement metrics, authenticity verification
Pricing: Plans start from $49/month
Free Trial: Yes; limited access
Suitable Platforms: Instagram, YouTube, TikTok
14. Later Influence
Later Influence is an influencer marketing tool that allows brands to discover and recruit influencers efficiently. With access to over 10 million vetted profiles, users can apply advanced filters to find influencers by demographics, audience, and brand affinity. The platform also facilitates streamlined outreach and campaign management, making it easier to handle multiple collaborations. Later's AI-driven tools ensure that brands connect with influencers who align with their marketing goals.
Important Features: Extensive influencer database, advanced search filters, automated outreach, campaign management
Pricing: Available upon request
Free Trial: Yes, a 14-day free trial is available for new users
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter), Threads, Pinterest
15. IZEA Flex
IZEA Flex is a versatile platform offering free tools to find influencers, enabling brands to search through millions of social profiles across various channels. Users can filter by demographics and locations to identify the right creators for their campaigns. The platform also includes features like ShareMonitor for social monitoring and ContentMine for content discovery, providing a comprehensive suite for influencer marketing. IZEA Flex's user-friendly interface makes it accessible for both small businesses and large enterprises.
Important Features: Influencer search engine, social monitoring, content discovery, campaign management
Pricing: Starts at $120/month
Free Trial: Yes, a 10-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, Twitch, Pinterest, etc.
16. Lefty
Lefty is an influencer discovery platform that helps brands find the right influencer by providing access to a database of over 30 million profiles. Users can apply smart filters based on keywords, audience characteristics, and influencer KPIs to identify suitable matches. The platform also offers insights into audience quality, demographics, and past performance, ensuring informed decision-making. Lefty's AI recommendations assist in finding influencers with similar profiles and audiences, enhancing campaign effectiveness.
Important Features: Extensive influencer database, advanced filtering, audience insights, AI-driven recommendations
Pricing: Not publicly available
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok, X (previously Twitter)
17. Affable.ai
Affable.ai is an influencer marketing tool that empowers brands to excel in their influencer marketing initiatives. The platform offers a comprehensive array of tools and functionalities that streamline the influencer marketing process and deliver actionable insights. With Affable.ai, brands can discover and analyze influencers, manage campaigns, and measure performance effectively. This platform ensures that brands connect with influencers who resonate with their target audience.
Important Features: Influencer discovery, campaign management, performance analytics, audience insights
Pricing: Custom pricing; details available upon request
Free Trial: Information not specified
Suitable Platforms: Multiple social media platforms
18. BuzzSumo
BuzzSumo is a versatile platform that assists brands in identifying content creator and analyzing content performance. By indexing billions of articles, it helps users discover top-performing content and the influencers behind it. The platform's influencer search feature allows brands to find authors and creators with engaged audiences and genuine authority on platforms like Instagram, Twitter, and the web. BuzzSumo's insights enable brands to connect with influencers who can amplify their message effectively.
Important Features: Content discovery, influencer identification, engagement metrics, content performance analysis
Pricing: Starts at $199/month
Free Trial: Yes, a free trial is available
Suitable Platforms: Instagram, Twitter, YouTube, Facebook, TikTok
19. Creator.co
Creator.co is an all-in-one influencer marketing platform that connects brands with a community of over 250,000 creators. It offers both self-serve and full-service campaign options, allowing brands to manage collaborations according to their needs. The platform's AI-powered search engine helps identify influencers based on engagement metrics and audience demographics, ensuring effective partnerships. Additionally, Creator.co provides real-time analytics to monitor campaign performance and ROI, making it one of the best tools to find influencers for brands looking to expand their reach.
Important Features: AI-powered influencer search, campaign management, real-time analytics, access to a large creator community
Pricing: Starts at $460
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok
20. Favikon
Favikon is an influencer discovery tool that provides access to over 10 million creator profiles across various industries and niches. It offers AI-powered analytics to deliver actionable insights into influencers' profiles, assisting brands in making informed decisions. The platform also includes an influencer CRM to manage relationships and an outreach feature to connect directly with creators. Brands searching for tools to find social media influencers will find Favikon particularly useful, as it provides deep audience analysis, engagement tracking, and performance metrics to ensure the right fit.
Important Features: Extensive influencer database, AI-powered analytics, influencer CRM, direct outreach capabilities
Pricing: Starts at $69/month for essential features, with higher plans available
Free Trial: Yes, limited free plan available
Suitable Platforms: Instagram, LinkedIn, YouTube, TikTok, X (previously Twitter)
21. LTK
LTK, formerly known as LIKEtoKNOW.it, is a creator marketplace that enables brands to collaborate with influencers in the fashion, beauty, home, and fitness sectors. It provides a platform where creators can showcase products they've tried and styled, offering authentic promotion opportunities for brands. LTK also offers a personalized shop feature, allowing creators to curate their favorite products, enhancing the shopping experience for their followers. This unique approach ensures that collaborations are genuine and resonate with the target audience.
Important Features: Creator marketplace, personalized shops, authentic product promotions, focus on lifestyle sectors
Pricing: Available upon request
Free Trial: Yes, a 30-day free trial is available
Suitable Platforms: Instagram, TikTok
22. GRIN
Designed for brands that rely on creator partnerships, GRIN simplifies influencer discovery with an extensive database of over 190 million influencers. Advanced search filters let marketers narrow down creators based on demographics, engagement rates, and past collaborations. Its browser extension allows users to find influencers while browsing social media, making the search process more natural and integrated. GRIN also offers a social listening tool, helping brands identify influencers already engaging with their niche.
Important Features: Extensive influencer database, advanced search filters, web extension for discovery, social listening tools
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Facebook, Instagram, TikTok, X (previously Twitter), Twitch, YouTube, and Pinterest
23. Intellifluence
Intellifluence is a platform that connects brands with a network of over 250,000 influencers, facilitating product reviews, brand awareness, and sales growth. It offers self-service plans with access to a vast influencer database, in-app messaging, and campaign management tools. For brands seeking a hands-off approach, Intellifluence provides 100% managed services, including dedicated account managers and influencer recruitment. Businesses looking for free tools to find influencers on Instagram can utilize Intellifluence’s filtering options to search for micro and macro influencers who fit their niche.
Important Features: Extensive influencer network, self-service and managed plans, in-app messaging, campaign management
Pricing: Plans start at $99 per month.
Free Trial: Available with request.
Suitable Platforms: Instagram, YouTube, TikTok, Pinterest, X (previously Twitter), LinkedIn, Twitch, Reddit, Facebook
24. InfluenceGrid
InfluenceGrid specializes in helping brands find TikTok influencers, offering a database of over 125,000 profiles. It provides advanced search functions to identify influencers based on location, niche, and engagement metrics. The platform also offers a TikTok email finder with pre-vetted and verified contact information, streamlining the outreach process. Businesses searching for influencer partners will benefit from InfluenceGrid’s ability to connect brands with TikTok creators who align with their campaign goals and audience demographics.
Important Features: Comprehensive TikTok influencer database, advanced search filters, verified contact information, niche and location-based search
Pricing: Starts at $30 per month, free version available
Free Trial: No
Suitable Platforms: TikTok
25. #paid
#paid is a comprehensive influencer marketing platform that connects brands with creators for authentic collaborations. It offers a streamlined process for discovering and partnering with influencers, ensuring that brands find the ideal influencer for their campaigns. The platform emphasizes genuine content creation, allowing influencers to maintain their unique voice while promoting products. Additionally, #paid provides access to influencers with highly engaged followers, ensuring that brand messages reach the right audience effectively.
Important Features: Creator matching, campaign management, performance tracking, content approval workflows
Pricing: Plans start at $299 per month.
Free Trial: Information not specified; contact sales for details.
Suitable Platforms: Instagram, YouTube, TikTok, and other social media platforms
26. Influencer Hero
Influencer Hero is an influencer search tool designed to help brands find and connect with influencers across various social media platforms. It offers detailed filters, including location and audience demographics, to ensure precise targeting. The platform also provides tools for influencer outreach, CRM functionalities, and detailed analytics to track campaign performance and engagement metrics.
Important Features: Advanced influencer search, automated outreach, influencer CRM, detailed analytics
Pricing: Starts at $384/month
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
27. influence.co
influence.co is a professional network for influencers and brands, facilitating connections and collaborations. Brands can create campaign briefs and allow influencers to apply, streamlining the partnership process. The platform also offers tools for managing campaigns and analyzing performance metrics. Businesses searching for TikTok influencers can leverage influence.co’s discovery tool to find creators who specialize in short-form video content and viral trends.
Important Features: Influencer discovery, campaign management, performance analytics, community engagement
Pricing: Free for Business Basic, starts at $600/month for Pro version
Free Trial: Yes, free plan available
Suitable Platforms: Instagram, Pinterest, Snapchat, blog
28. Meltwater (Klear)
Meltwater's Klear is an influencer marketing platform that offers a comprehensive database for discovering new influencers. It provides various search types, including topic, keyword, and visual search, to identify influencers that align with brand values and campaign objectives. The platform also offers detailed analytics, allowing brands to evaluate an influencer's engagement rate, audience demographics, and past collaborations before making a decision.
Important Features: Topic and keyword search, visual search, advanced filtering, influencer analytics
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter), and more
29. PitchBox
PitchBox is a link-building and outreach platform that also serves as one of the influencer search tools available. It integrates with top SEO providers like Moz, Majestic, SEMRush, Ahrefs, and LRT to ensure that users connect with authoritative publishers and influencers. The platform offers customizable outreach and follow-up processes to enhance response rates, making it particularly useful for brands focused on content-driven campaigns.
Important Features: Advanced prospecting, SEO integration, automated outreach, performance analytics
Pricing: Starts at $165 per month
Free Trial: Available
Suitable Platforms: Facebook, Instagram, Twitter, and TikTok
30. Lolly
Lolly is a platform that connects brands with vetted creators to drive sales and accelerate growth. It emphasizes authentic product promotion and provides access to a global community of creators. Businesses searching for TikTok influencers can explore Lolly’s network of short-form video creators, making it ideal for brands aiming to capitalize on the TikTok marketplace.
Important Features: Creator marketplace, campaign management, real-time analytics, performance tracking
Pricing: Details available upon request
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram, YouTube, TikTok
Conclusion
Marketers no longer have to spend hours manually searching for influencers when so many tools to find influencers are available. Each platform has its own strengths: some focus on detailed audience insights, others make outreach easier, and many now incorporate AI to make influencer discovery faster and more precise. With so many options, it’s all about choosing what works best for your brand and how you prefer to run campaigns.
The rise of AI in influencer marketing platforms is worth exploring, as it can enhance searches and refine selections in ways that weren’t possible before. Whether you’re looking for quick recommendations or deep analytics, these tools can take the tedious work off your plate. That means more time to focus on strategy, creative campaigns, and building long-term influencer relationships. Hopefully, this list helps you find the right one!
