Influencer campaign tracking can feel like a complex puzzle. As a marketer, keeping tabs on multiple campaigns across different platforms is exhausting. It’s tough to track progress, compare performance, and figure out which influencers are truly driving results. The best influencer campaign tracking tools eliminate these challenges by providing a central hub where you can monitor campaign performance across different platforms in real time.
Tracking influencer campaigns isn’t just about knowing how many posts were made or how many likes were gained. The real challenge comes from understanding how these actions translate into meaningful business outcomes, like increased sales, enhanced brand awareness, or greater customer loyalty. Marketers often struggle with managing data from several platforms, each providing different metrics, which can lead to missing key insights. Influencer campaign tracking tools address this by centralizing all the data, giving marketers a clearer view of their campaign’s true performance. These tools even help with calculating revenue, tracking your campaign 24/7 so you’re always up to date with any changes and dynamics in your ongoing campaigns.
Managing multiple campaigns at once can also be a headache. Juggling various influencers with different objectives, metrics, and channels makes it harder to see the bigger picture. Instead of piecing together scattered data from different platforms, campaign tracking tools allow marketers to easily oversee multiple campaigns from one dashboard. This makes it easier to compare results, spot trends, and adjust strategies based on real-time insights. With 33% of brands conducting influencer marketing activities not measuring ROI, these tools ensure that marketers always have the data to track and estimate their return on investment.
For any marketer looking to maximize their influencer marketing efforts, understanding the true impact of each campaign is essential. Influencer campaign tracking tools provide actionable data that allows you to optimize your approach. Keep reading to discover the top tools that can make a real difference in your marketing strategy.
1. HypeAuditor
Tracking the real impact of your influencer campaigns can be tough, especially when you're juggling multiple platforms. HypeAuditor is the best influencer marketing tool to help you manage it all. It makes finding trustworthy influencers and tracking campaign performance across Instagram, TikTok, YouTube, and Twitch easier than ever. Instead of just looking at likes and comments, HypeAuditor gives you a clear picture of how your campaigns are truly performing.
One of its standout features is the Campaign Management tool, which allows users to oversee campaigns from inception to completion. In this tool, you can check everything from workflow to detailed reports, ensuring you never miss any tracking process. It shows who has posted, what actions need to be taken, and the content uploaded, all of which are automatically updated through the auto-tracking feature. This feature detects new posts based on @mentions, #hashtags, and key phrases you provide, keeping you in the loop about who has posted content and who hasn’t.
The reports provide real-time statistics on expenditures, cost per engagement (CPE), cost per mille (CPM), earned media value (EMV), and return on investment (ROI), helping brands assess the effectiveness of their influencer collaborations and make data-driven decisions. The reports also highlight the individual impact brought by each influencer, so marketers know exactly who’s driving results. These reports can also be customized, allowing you to add descriptions, campaign logos, and choose which metrics to display, making them perfect for sharing with clients or your team members.
Important Features: Auto-tracking, fraud detection, audience analysis, campaign management, media monitoring, real-time performance tracking.
Pricing: Available upon request
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, YouTube, TikTok
2. MightyScout
Tracking influencer-generated content doesn’t have to be a hassle. MightyScout is an influencer marketing platform that simplifies campaign management by automatically collecting content across multiple social media platforms like Instagram, TikTok, and YouTube. With its real-time tracking and detailed performance metrics, MightyScout allows brands to easily monitor engagement and see which influencers are truly delivering. It’s an essential influencer marketing tool for brands looking to measure campaign success and ensure they’re getting the best return on their investments.
Important Features: Automated content collection, real-time engagement tracking, influencer performance analysis.
Pricing: Starts at $99/month for up to 40 influencers.
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, YouTube, TikTok.
3. InsightIQ
InsightIQ offers brands a powerful influencer marketing tool to track, measure, and optimize influencer campaigns. With its advanced influencer analytics, it provides clear insights into campaign performance, helping you understand exactly how your influencers are impacting your goals. The platform focuses on simplifying influencer tracking by giving real-time reports on engagement, reach, and overall campaign effectiveness. Whether you’re measuring ROI or just looking for deeper insights, InsightIQ ensures you have the data you need to drive better marketing decisions.
Important Features: Real-time tracking, detailed campaign reports, influencer performance insights.
Pricing: Starts at $83/month
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
4. Game Influencer
Game Influencer is an influencer marketing platform tailored to the gaming industry, offering tools for campaign management and tracking influencer campaigns specifically in the gaming niche. With its influencer tracking and attribution features, brands can accurately measure the effectiveness of their influencer marketing efforts, from reach to conversions. This tool is a go-to for gaming brands looking to optimize their partnerships with influencers and increase their overall campaign ROI, thanks to its detailed performance metrics and actionable insights.
Important Features: Influencer attribution tracking, performance analytics, targeted campaign management.
Pricing: Depends on the campaign type and size
Free Trial: Not specified.
Suitable Platforms: YouTube, Twitch, Instagram, TikTok, and other gaming platforms
5. Refersion
Refersion offers a robust influencer marketing platform that focuses on tracking influencer-driven sales and performance. It integrates seamlessly with your eCommerce store, providing brands with powerful influencer analytics to see how their campaigns are driving revenue. With its detailed reporting and campaign tracking features, Refersion helps brands optimize their influencer campaigns and maximize ROI. Whether you’re tracking affiliate sales or just looking for a better way to monitor performance, Refersion makes it easy to understand the impact of every influencer collaboration.
Important Features: Affiliate tracking, performance reporting, sales integration.
Pricing: Starts at $29/month
Free Trial: Yes, 14-day free trial available
Suitable Platforms: Facebook, Instagram, Twitter, Pinterest, YouTube, and TikTok
6. Skeepers
Skeepers is an influencer marketing platform that provides a comprehensive solution for managing and tracking influencer campaigns. With features like automated content collection and real-time performance monitoring, it helps brands track influencer impact across multiple channels. The platform also provides detailed influencer analytics, allowing marketers to analyze engagement, reach, and conversions. Whether you’re looking to refine your strategy or find new influencers, Skeepers helps you track every aspect of your campaign with ease.
Important Features: Automated content tracking, campaign performance monitoring, influencer insights.
Pricing: Starts at €1,250 per month
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, YouTube, Facebook
7. Favikon
Favikon is a smart influencer marketing platform that offers advanced tools for influencer tracking and campaign analysis. By leveraging its robust influencer analytics, brands can easily monitor influencer performance, track key metrics like engagement rates, and identify the best-performing influencers. With Favikon, you can manage your influencer campaigns with ease, making sure every partnership delivers measurable results. This tool is ideal for brands looking for a detailed view of their influencer marketing efforts across various platforms.
Important Features: Influencer performance tracking, engagement analysis, detailed reporting tools.
Pricing: Starts at $69/month for essential features, with higher plans available.
Free Trial: Yes, limited free plan available.
Suitable Platforms: Instagram, LinkedIn, YouTube, TikTok, X (previously Twitter).
8. Social Status
Tracking the success of your influencer campaigns doesn’t have to be complicated. With Social Status, brands can easily monitor influencer performance across multiple platforms, gaining clear insights into key metrics like engagement, reach, and conversions. Its intuitive dashboard provides a unified view of campaign performance, making it easier to identify which influencers are delivering the best results. This influencer marketing platform helps brands make informed decisions and optimize their future influencer partnerships for greater impact.
Important Features: Cross-platform data collection, performance tracking, unified campaign dashboard.
Pricing: Starts at $9/month, free plan available
Free Trial: Yes, a 14-day free trial is available.
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, LinkedIn, X (previously Twitter)
9. indaHash
Measuring the true impact of an influencer campaign goes beyond just looking at likes and shares. indaHash gives brands the tools they need to dive deep into campaign performance, offering detailed insights into reach, awareness, and engagement. With its advanced report builder and customizable KPIs, you can track what’s working and identify areas for improvement. This influencer marketing tool makes it easier to monitor influencer performance and optimize your strategy to ensure long-term success.
Important Features: Advanced report builder, KPI tracking, performance analysis, influencer insights.
Pricing: Available upon request
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube, Twitter, Facebook, Snapchat, and LinkedIn
10. Influencity
Managing influencer campaigns involves a lot of moving parts, but Influencity makes it easier. It lets you assign specific tasks to influencers and track their progress from start to finish, so you never miss a detail. Whether it’s a sponsored video or an event invite, you can visualize your entire influencer marketing campaign and track all the steps, from planning to execution. This influencer marketing platform also helps you estimate results and manage influencer outreach with ease, ensuring that every campaign stays on track.
Important Features: Task assignment, user-friendly campaign management, real-time updates.
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and Twitter
11. SocialPubli
Influencer campaigns are about more than just content creation; they’re about results. SocialPubli helps brands track the effectiveness of their influencer campaigns, offering clear insights into engagement, ROI, and conversions. This influencer marketing tool makes it simple to measure the impact of each influencer partnership, providing detailed reports that make it easy to see what’s working. By continuously tracking influencer performance, brands can refine their strategies and make smarter decisions based on real data.
Important Features: Engagement tracking, ROI measurement, campaign performance analysis.
Pricing: Starts at $85/month, free version available
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, X (previously Twitter), LinkedIn, Facebook, YouTube, Twitch, blogs, and WhatsApp
12. influData
Campaign tracking can be overwhelming, but influData streamlines the process with its powerful tools. With its real-time dashboard, brands can easily monitor influencer performance and track how well their campaigns are doing. The platform’s advanced analytics make it easier to see which influencers are bringing in the most engagement, conversions, and value to your influencer marketing campaigns. influData also helps brands assess influencer campaign ROI tracking, ensuring they get the best return on their investment.
Important Features: Real-time performance tracking, analytics dashboard, influencer campaign insights.
Pricing: Starts at $299/month, price upon request for other plans
Free Trial: Yes, a 2-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
13. Storyclash
Measuring the impact of your influencers shouldn’t be a guessing game. Storyclash offers detailed influencer performance tracking, giving brands a clear picture of how their campaigns are performing. With real-time data and cross-platform analysis, it’s easy to see which influencers are driving engagement and contributing to your campaign’s success. This influencer marketing platform also allows you to track key metrics and refine your strategy, helping you make data-driven decisions that optimize your influencer partnerships.
Important Features: Real-time performance tracking, cross-platform analytics, influencer insights.
Pricing: Starts at €750/month
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
14. Upfluence
Finding the right influencer for your brand is key to a successful campaign, and Upfluence makes it easier than ever. This tracking tool helps you manage and measure your influencer collaborations, providing detailed reports on engagement, reach, and conversions. By integrating with eCommerce platforms and social media, it allows brands to track the performance of their influencer content and connect it directly to sales data. Upfluence simplifies campaign management, enabling you to optimize your influencer marketing efforts based on real-time insights.
Important Features: Influencer discovery, engagement tracking, sales integration, campaign performance reporting.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, Twitch, Twitter, Facebook, Pinterest
15. JuliusWorks
JuliusWorks offers a streamlined approach to managing influencer marketing efforts, giving brands the tools they need to track and optimize their campaigns. Its platform focuses on helping brands identify the right influencer for their needs, from content creation to strategic partnerships. With detailed analytics, brands can measure the success of their influencer campaigns, whether it’s through engagement, reach, or conversions. JuliusWorks also allows businesses to track influencer content across multiple social media platforms, ensuring transparency and accountability throughout each campaign.
Important Features: Influencer discovery, campaign performance tracking, engagement metrics, content monitoring.
Pricing: Available upon request
Free Trial: Not specified.
Suitable Platforms: Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch
16. Captiv8
Captiv8 stands out as a powerful tracking tool for influencer campaigns, providing real-time data and performance metrics. With the ability to track influencer content across a variety of platforms, brands can understand exactly how their campaigns are performing. Captiv8 helps businesses analyze the true impact of their social media platform efforts, including ROI and engagement, so they can refine future campaigns. Whether working with a YouTube influencer or Instagram star, Captiv8 offers the insights you need to measure success and make data-driven decisions.
Important Features: Real-time campaign tracking, influencer performance analytics, social media integration
Pricing: Not specified
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, X (previously Twitter)
17. Aspire
Aspire is a comprehensive platform that streamlines influencer marketing efforts, allowing brands to track their campaigns with ease. Its reporting feature lets businesses track key metrics like engagement, conversions, and ROI, all while working with the right influencer for their needs. Aspire makes it easy to measure influencer content performance across multiple social media channels, giving you clear insights into your campaigns’ success. With its focus on data and results, Aspire helps brands optimize their influencer partnerships for better outcomes.
Important Features: Influencer tracking, real-time reporting, ROI measurement, performance analysis.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, and some other platforms
18. Trackier
Trackier simplifies campaign management by offering a robust set of tools to track influencer content and analyze its effectiveness. This platform allows you to monitor the performance of your influencer collaborations across various channels, ensuring you stay updated on how your campaigns are performing. Whether you’re working with a YouTube influencer or an Instagram creator, Trackier gives you the insights needed to measure engagement and ROI effectively. Its intuitive interface helps streamline your influencer marketing efforts and optimize results in real-time.
Important Features: Campaign performance tracking, influencer management, real-time insights.
Pricing: Available upon request
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Facebook, Instagram, X (previously Twitter), LinkedIn, TikTok, and other platforms
19. Keyhole
Keyhole’s tracking tool gives you everything you need to measure the success of your influencer campaigns. By tracking hashtags, keywords, and influencer content, it offers brands the ability to see the real-time impact of their efforts. Keyhole makes it easier to measure how influencers are performing across any social media platform, ensuring you have the data needed to adjust and optimize campaigns. With detailed reports on engagement and audience insights, Keyhole is an invaluable resource for brands looking to understand the full impact of their influencer marketing efforts.
Important Features: Hashtag and keyword tracking, influencer performance analysis, real-time data.
Pricing: Not publicly available
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram, X (previously Twitter), TikTok, Facebook, YouTube
20. Meltwater (Klear)
Tracking influencer performance is simplified with Meltwater’s all-in-one platform. With analytics tools at your fingertips, you can find, vet, and hire the right influencer for your brand’s specific needs. The platform offers real-time insights into influencer content, helping you measure engagement and conversions across various channels. Meltwater’s performance tracking ensures you can continuously monitor how your campaigns are evolving and make data-driven decisions to improve results.
Important Features: Influencer discovery, real-time performance monitoring, engagement and conversion tracking.
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, Twitter, and more
21. GRIN
Influencer management and performance measurement become seamless with GRIN’s intuitive platform. Through its performance tracking tools, brands can measure engagement, reach, and conversions across multiple platforms. The platform’s analytics tools offer insights into campaign effectiveness, helping brands track key metrics and fine-tune their influencer partnerships for better results. By focusing on measurable outcomes, GRIN supports brands in optimizing their influencer marketing efforts.
Important Features: Influencer relationship management, performance tracking, campaign optimization.
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube, and Pinterest
22. NeoReach
NeoReach is built to help brands measure influencer performance with ease. The platform provides detailed analytics that track influencer impact, from reach to conversions, giving you a comprehensive view of your influencer marketing campaigns. It also offers performance tracking, so you can evaluate each influencer’s contribution and adjust your strategies accordingly. With NeoReach, you can ensure your campaign success is not based on guesswork but on solid data.
Important Features: ROI tracking, real-time performance reporting.
Pricing: Available upon request.
Free Trial: Not specified.
Suitable Platforms: Instagram, TikTok, Snapchat, Google, Facebook
23. Modash
Simplify your influencer campaign management with Modash’s powerful tracking tool. It provides detailed analytics on influencer performance, allowing you to measure the effectiveness of your campaigns across social media platforms. Whether you’re tracking engagement, conversions, or reach, Modash’s performance tracking features give you the insights to optimize your strategies and ensure every influencer collaboration is delivering value.
Important Features: Influencer performance tracking, engagement insights, campaign optimization
Pricing: Starts from $199/month (annually) or $299/month (monthly)
Free Trial: Yes, 14-day free trial available
Suitable Platforms: Instagram, YouTube, TikTok
24. Emplifi
Emplifi is a great tool for brands looking to track the success of their influencer campaigns. With its analytics tools, brands can easily track engagement and conversions, gaining real-time insights into the effectiveness of their influencer content. By using performance tracking to monitor key metrics, Emplifi helps brands assess their campaign success and adjust strategies for better results.
Important Features: Social media analytics, real-time performance tracking, engagement and conversion insights.
Pricing: Starts at $200/month
Free Trial: Available
Suitable Platforms: TikTok, YouTube, LinkedIn, Facebook, X (previously Twitter), Instagram, and more
25. CreatorIQ
CreatorIQ stands out as one of the best influencer marketing software for tracking and measuring influencer performance. With its robust performance tracking capabilities, brands can easily assess how influencers are driving engagement and conversions. The platform also helps brands measure the overall campaign success, ensuring influencer collaborations align with business objectives. CreatorIQ’s analytics tools provide actionable insights that help optimize influencer strategies for long-term growth.
Important Features: Influencer performance tracking, campaign management, ROI measurement.
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest
Conclusion
The best influencer campaign tracking tools can save marketers a lot of time, effort, and budget. With these tools, tracking performance, engagement, and ROI becomes automatic, giving you real-time insights without the headache of manual work. This means you can focus on making smarter decisions and optimizing your campaigns while saving valuable resources.
That said, no tool can replace human judgment. While these tools do the heavy lifting, it’s still important to keep an eye on things, make adjustments, and add your unique perspective to each campaign. Depending on your needs and resources, you can choose from the tools on this list, each offering different strengths to suit your goals. We hope this list helps you find the right fit for your influencer marketing efforts!
