In influencer marketing, how you track and report your campaign results can make or break your next move. Brands spend a lot of time finding the right creators, shaping messages, and setting goals. But if they can’t measure the impact clearly, it’s hard to know what actually worked. Reporting isn't just about numbers. It helps teams understand how content performs, which partnerships drive value, and where the budget is best spent.
But reporting is often one of the most time-consuming parts of a campaign. When done manually, it can take hours just to pull metrics from different platforms, format spreadsheets, and make sense of all the data. Teams can easily get stuck comparing screenshots and engagement rates without knowing what actually led to sales or awareness. The more channels and influencers involved, the harder it becomes to track everything in one place.
That’s where campaign reporting tools help. These platforms collect and organize performance data from influencer posts, stories, and videos, often across multiple channels like Instagram, TikTok, or YouTube. They help teams track content reach, engagement, conversions, and other KPIs in one dashboard. Many tools are built as part of a broader campaign tracking system, which also covers things like briefing, approvals, timelines, and deliverables—so reporting fits naturally into the overall campaign process.
We’ve put together a list of campaign reporting tools that can help with this. Some are free and simple enough for small teams or solo marketers, while others offer more advanced tracking and reports for agencies or enterprise use. Each one has its own strengths, depending on the platforms you work with and the kind of data you want to see. Let’s take a closer look.
1. HypeAuditor
HypeAuditor gives you everything you need to monitor influencer campaigns before, during, and after they go live. Its reporting feature is part of its Campaign Management toolkit, designed to give brands full visibility throughout an influencer campaign. Before anything launches, it helps you evaluate potential influencers using 35+ data points like reach, engagement, audience quality, and estimated costs.
Once your campaign is running, you can track real-time performance metrics such as interactions, audience sentiment, CPE, CPM, and ROI across Instagram, TikTok, and YouTube. You can see how each influencer is performing, monitor their content’s reach and interactions, and spot trends as they happen. The platform visualizes engagement growth over time, making it easier to understand when key moments of traction occurred. This helps brands not only evaluate performance but also identify what timing or content types worked best during the campaign.
The post-campaign report provides a full breakdown of results without needing manual input. It includes audience sentiment analysis, platform-specific engagement, and budget usage details. You’ll be able to measure planned versus actual spend, and how that translated into ROI. These insights give brands a clear sense of value and help guide future campaign planning with confidence.
With all of these features connected under one campaign dashboard, HypeAuditor stands out as the best influencer campaign reporting tool for brands that want end-to-end visibility. It simplifies the reporting process, reduces guesswork, and brings everything you need into one place for better decision-making.
Important Features: Influencer pre-campaign analysis, real-time performance tracking, ROI metrics, Audience Quality Score, post-campaign reporting, cross-platform comparison
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube
2. Later
Later’s reporting system is built into its influencer campaign tools, giving you access to real-time analytics and conversion data in one place. The platform pulls in metrics like engagement, impressions, ROI, and Earned Media Value directly into a clean campaign dashboard. You also get access to advanced options like pixel tracking and brand lift studies, which help measure how your campaigns affect awareness and sales. If you want to save time and still get detailed results, Later automates the reporting process so you can stay focused on outcomes.
Important Features: Automatic reporting, performance forecasting, pixel tracking, ROI measurement, brand and sales lift studies, conversion tracking
Pricing: Available upon request.
Free Trial: Yes, a 14-day free trial is available for new users.
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter), Threads, Pinterest, Threads.
3. Keyhole
Keyhole gives you unlimited custom reports that are ready whenever your client or manager asks for results. You can select the exact metrics you want to highlight and export them into white-labeled PDFs, perfect for fast approvals or presentations. Its real-time dashboard and shareable media wall also make it easy to keep everyone in the loop during live campaigns. For deeper analysis, you can backfill up to five years of social data so you’re not starting from scratch. It’s a practical influencer reporting tool for brands and agencies looking to save time and stay organized.
Important Features: Custom PDF reports, real-time dashboards, white-label branding, historical data access, media wall sharing
Pricing: Not publicly available
Free Trial: Yes, a 14-day free trial is available
Suitable Platforms: Instagram, X (previously Twitter), TikTok, Facebook, YouTube
4. GRIN
GRIN helps you evaluate the full impact of your influencer program without leaving the platform. You can track performance metrics like reach, spend, conversions, and ROI in one view, making it easier to assess how your efforts contribute to broader business goals. The tool is especially helpful when you need to prove success to stakeholders and plan next steps with confidence. It also gives you the option to create custom reports for detailed insights. GRIN positions itself as the best influencer marketing reporting software for teams that rely on clear numbers to shape their strategies.
Important Features: Custom reports, ROI tracking, cross-metric analytics, conversion reporting, stakeholder-ready formats
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube, and Pinterest
5. MightyScout
MightyScout delivers clean, downloadable reports with key influencer metrics like reach, impressions, link clicks, and conversions. It also compiles every piece of content produced by your creators, so you have a full record of what went live and how it performed. Agencies will appreciate the ability to pull all KPIs in one place and share reports quickly with clients or internal teams. With flexible pricing and no annual lock-in, it’s a reliable choice for growing teams. This platform is a strong candidate if you're looking for the best influencer reporting tool with flexibility and depth.
Important Features: Content tracking, ROI metrics, flexible reports, link tracking, media value, download-ready formats
Pricing: Starts at $99/month for up to 40 influencers.
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, YouTube, TikTok.
6. Storyclash
Storyclash helps you plan, execute, and report on influencer campaigns using one central platform. The reporting tool pulls in over 30 performance metrics across platforms and automatically includes content from your campaigns, even Instagram Stories and TikToks. You can track expenses, calculate ROAS, and connect your Shopify store to follow redemptions. Interactive reports can be shared with your team or clients to show exactly what worked. For those running multi-platform campaigns, Storyclash is the best influencer reporting tool for teams that want full visibility across all channels.
Important Features: ROAS tracking, Shopify integration, content monitoring, interactive dashboards, AI-powered creator planning
Pricing: Starts at €750/month
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
7. Aspire
Aspire’s reporting is built around active campaigns, helping brands monitor performance trends and adjust as needed. The platform tracks ROI and other key metrics in real time, so you can make smarter decisions while the campaign is still running. All reports are exportable as PDF or Excel files, which is helpful for sharing results with teams or clients. Aspire focuses on campaign-level reporting instead of deck-based summaries, making it easier to get a clear snapshot of what’s working.
Important Features: Campaign-level reports, real-time analytics, ROI tracking, exportable files
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, Pinterest, Facebook, YouTube, TikTok.
8. Influencity
Influencity gives you a clear view of your campaign's progress with real-time, visual-first reports that are easy to share. It automatically pulls public post data from Instagram, TikTok, and YouTube, then lets you complement it with private insights like Stories or Reels. You can track performance at different levels and follow how key metrics evolve over time, which helps identify what worked best. As an integrated reporting system, this tool allows you to view audience demographics, top-performing creators, and the content that drove the strongest reaction.
Important Features: Visual campaign reporting, real-time data sync, shareable links, manual data input for private posts, audience and engagement insights
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and Twitter
9. Kolsquare
Kolsquare’s reporting features help you manage and evaluate campaigns across platforms without needing to touch a spreadsheet. It tracks every detail in real time, from ROI and Earned Media Value to video plays and story impressions. You can also track performance by creator, generate reports in formats like PowerPoint or Excel, and even connect your Shopify store to link campaign results with sales. The platform gives you automated live reports that are easy to customize and share with teams or clients, which makes it great for collaborative use.
Important Features: Real-time tracking, Shopify integration, customizable formats, ROI and EMV metrics, cross-platform content tracking
Pricing: Starts at €420/month
Free Trial: Available upon request
Suitable Platforms: Instagram, Facebook, X (previously Twitter), YouTube, TikTok
10. Companion
Companion is built to make influencer reporting fast and polished. You can generate full campaign reports in just one minute, complete with pre-designed templates that make your data easier to present and understand. These reports can be downloaded, saved, or emailed directly, helping you deliver results to stakeholders without wasting time on formatting. If you’re handling multiple campaigns and want something quick yet professional, this could be your go-to free influencer campaign reporting tool.
Important Features: One-minute reports, polished templates, offline and email-friendly formats, stakeholder-ready presentation
Pricing: Starts at €179/month (paid annually)
Free Trial: Available
Suitable Platforms: Instagram, TikTok, X (previously Twitter), YouTube
11. influData
influData offers a full view of your influencer campaign, from individual posts to overall audience sentiment. You can define your own KPIs, track hashtags and mentions, and access reports that break down engagement, reach, top-performing content, and audience details like city or language. The platform also supports event-based tracking, which means you can see how well creators performed during product launches or brand activations. With tools for both organization and analysis, it’s built to help teams work efficiently while improving their next campaign.
Important Features: Custom KPIs, audience sentiment, hashtag tracking, event-based analysis, content performance timeline
Pricing: Starts at $299/month, price upon request for other plans
Free Trial: Yes, a 2-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
12. Statusphere
Statusphere’s reporting tool is designed for marketers who want to move fast and still be data-driven. It gives you real-time creator performance data and weekly campaign snapshots so you can track everything without logging in daily. You can request custom reports anytime or use the platform’s content dashboard to download everything in one place. The system even helps you compare campaign results and flag what content worked best. For growing teams, it’s a practical option to start scaling with structured insights.
Important Features: Weekly summaries, real-time creator data, on-demand reporting, team collaboration, performance comparison
Pricing: Starts at $3,500/month
Free Trial: No
Suitable Platforms: Instagram, TikTok, YouTube
13. indaHash
indaHash combines real-time tracking with post-campaign analysis so you can optimize while the campaign is still running. The tool identifies top-performing influencers, surfaces weak points, and helps you adjust strategy without waiting for final results. Once it’s wrapped up, you’ll get clear reports that show ROI, top content, and improvement opportunities, all shareable in one click. Their editor also lets you customize how reports look, making it easier to present results to clients or internal teams. It’s a strong pick if you’re looking for automated live reports that work both during and after campaigns.
Important Features: Live tracking, post-campaign insights, editable reports, PDF and Excel export, ROI and performance data
Pricing: Available upon request
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, YouTube, Twitter, Facebook, Snapchat, and LinkedIn
14. Embold
Embold helps you track what content is working and who’s driving results so you can improve your campaign as it happens. The platform highlights top-performing influencers and shows which posts are getting the most engagement in real time. If you see something underperforming, you can adjust your strategy immediately using insights from the dashboard. Embold makes it easier to manage influencer marketing reporting without waiting until the end of the campaign to evaluate performance.
Important Features: Influencer ranking, real-time content performance, strategy optimization, campaign analytics
Pricing: Starts at $239/month (paid annually)
Free Trial: A 14-day free trial available
Suitable Platforms: Instagram, YouTube, TikTok
15. Heepsy
Heepsy stands out for its ability to predict campaign outcomes before you even close a deal with an influencer. It pulls historical performance and follower insights to estimate potential impact, including CPM and ROI forecasts. Once a campaign is live, you can track sales, media reach, and traffic in real time, with integration options like Shopify to connect sales directly to content. This makes Heepsy one of the more valuable influencer reporting tools to track your campaign across both social and e-commerce touchpoints.
Important Features: ROI forecasting, Shopify integration, campaign comparisons, automatic KPI collection, historical influencer data
Pricing: Plans start at $49 per month.
Free Trial: Yes, 7-day free trial is available
Suitable Platforms: Instagram, YouTube, TikTok.
16. InfluenceKit
InfluenceKit gives you clear, shareable reports that update in real time and can be viewed with a simple link. Influencers can submit their work directly into the system without screenshots, and all performance data is tracked automatically. You can customize reports to compare platforms, creators, and content types, making it easier to benchmark what’s actually working. If you're managing multiple creators, this tool brings structure to your campaigns and helps you make data-backed decisions.
Important Features: Real-time report sharing, deliverable tracking, influencer benchmarking, intuitive dashboard.
Pricing: Contact InfluenceKit for more detailed pricing, free plan available.
Free Trial: Yes
Suitable Platforms: Instagram, YouTube, TikTok, Pinterest, LinkedIn, and more.
17. Refersion
Refersion is built to handle campaigns at scale, giving you a centralized way to track dozens or even hundreds of influencer relationships. Its reporting feature lets you instantly generate overviews of campaign performance so you know which partnerships are driving results. This is especially useful for large programs where manual tracking would be too time-consuming. If you're growing fast and need a tool to manage multiple activations at once, Refersion fits well. It’s a strong addition to your set of social media reporting tools for influencer collaboration.
Important Features: Large-scale campaign tracking, instant reporting, influencer performance insights, dashboard overview
Pricing: Starts at $29/month
Free Trial: Yes, 14-day free trial available
Suitable Platforms: Facebook, Instagram, Twitter, Pinterest, YouTube, and TikTok
18. Brandwatch
Brandwatch combines campaign tracking, deliverable monitoring, and content analytics into a single dashboard. It automatically tracks impressions, engagement, viewership, and ROI as content goes live, so you always know how things are performing. You can generate real-time reports and share them with your team through custom links, keeping everyone informed as the campaign unfolds. If you’re looking for an all-in-one solution to monitor progress and create sales-ready summaries, this tool makes influencer marketing reporting much easier to manage.
Important Features: Real-time campaign tracking, shareable reports, deliverable monitoring, ROI and engagement metrics
Pricing: Available upon request
Free Trial: Available upon request
Suitable Platforms: YouTube, Facebook, Instagram, Twitter, Twitch and TikTok
19. Famesters
Famesters puts clarity first by giving you reports that show real impact in both numbers and context. You can track detailed KPIs like cost per click, cost per install, and engagement rate while comparing performance across influencers or campaigns. The platform also turns data into visual stories using heatmaps and charts, helping your team spot trends quickly. If you want to keep a close eye on every marketing dollar, Famesters helps you evaluate ROI and improve with every campaign. It’s a strong influencer campaign reporting tool for brands that care about data-driven decisions.
Important Features: Cost tracking, engagement analysis, customizable metrics, influencer comparison, visual heatmaps
Pricing: Pricing available upon request
Suitable Platforms: YouTube, Instagram, TikTok, Twitch, and more.
20. Stellar
Stellar brings everything into one view so you can monitor content, promo codes, ROI, and audience sentiment without digging through multiple sources. It tracks every post, story, and video in one place and measures results like clicks, sales, and engagement for each creator. If you’re working with e-commerce platforms like Shopify or WooCommerce, Stellar links performance directly to conversions. Reports can be downloaded in multiple formats or shared instantly, giving teams and clients access to clear results. With strong metrics coverage, Stellar is a great pick for those looking for customizable influencer campaign reports that cover both content and cost.
Important Features: Sentiment analysis, automatic content tracking, ROI and EMV, e-commerce integration, multi-format exports
Pricing: Starts at €86/month (paid manually)
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube, Facebook
21. Binfluencer
Binfluencer focuses on giving you full control of campaign data in a way that’s simple to read and act on. You can gather and analyze everything from Stories to static posts, with key metrics like CPE, impressions, and Earned Media Value available in one dashboard. It helps you measure content performance on a creator level, so you can tell which partnerships had the most impact. With minimal setup, it’s built to save time while giving you the insights you need.
Important Features: EMV analysis, campaign-level and post-level metrics, CPE and CPC tracking, full content capture
Pricing: Available on request
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok
22. Join
Join makes reporting feel like less of a chore by keeping everything dynamic and centralized. As your campaign progresses, its live reports automatically update and adapt based on preset indicators, helping you improve as you go. You can review live metrics, share insights with your team, and even compare results with market competitors. It’s ideal if you want a reporting setup that learns and grows with your campaigns.
Important Features: Live updating reports, competitor benchmarking, campaign optimization, preset metrics
Pricing: Information unavailable
Free Trial: Not specified
Suitable Platforms: Instagram, YouTube, TikTok
23. CreatorIQ
CreatorIQ combines campaign performance tracking with branded, customizable reporting templates that help you tell a clear story. You can configure dashboards to track the KPIs that matter most—like ROI, sales, conversions, or media value—and compare results across different time periods. It also helps with stakeholder reporting by making it easy to publish, export, and share reports instantly. The platform saves time on formatting without sacrificing quality, so you stay on brand while staying fast. If you’re looking for a scalable tool with flexibility, this is one of the strongest platforms for influencer marketing reporting.
Important Features: Custom dashboards, branded templates, real-time metrics, benchmark tracking, shareable exports
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, YouTube, TikTok, Facebook, and Pinterest.
Conclusion
To run better influencer campaigns, you need more than screenshots and spreadsheets. The best campaign reporting tools for influencer marketing help you track what matters, when it matters. They show you how each post performed, how much was spent, and what kind of return you got, broken down by platform, creator, and content type. That kind of detail helps you avoid guessing, catch issues early, and explain results clearly to your team or clients.
Each tool in this list serves a different kind of need. Some are better for fast-growing teams that need real-time insights, others give deeper ROI analysis for long-term planning. What matters is choosing one that fits the way you work now and can support how you want to improve. Good reporting makes it easier to run smarter campaigns and keep improving with every launch.
