Imagine this: you’ve just wrapped a successful campaign with an influencer who truly gets your brand. Their content felt natural, their followers engaged, and the results were everything you hoped for. Now, you're ready to scale, but one influencer isn’t enough. You want to reach new audiences, in more places, without losing the magic that made your first partnership work. Or maybe you're eyeing an influencer whose style fits perfectly, but their rates are way above your budget. Is there someone out there who’s just as impactful, but more accessible?
The answer is yes. You could spend hours combing through social media, clicking through posts, comparing vibes, engagement rates, and audience insights. But there’s a smarter way to do it: use a to find lookalike influencers. These tools are built to help you find creators who share similar styles, audiences, and performance metrics with the ones you already trust or wish you could afford. With the right tool, you're not starting from scratch. You're building on what already works.
So what exactly is a tool to find lookalike influencers? Think of it like this: you plug in an influencer’s profile, and the tool uses data to identify others who match in content type, follower demographics, engagement patterns, and even brand affinity. Some platforms go further, offering competitive analysis features so you can compare multiple influencers side by side: by performance, pricing, or even historical brand collaborations. Instead of guessing, you get data that helps you choose confidently.
There are several tools out there, each with its own strengths. Some are designed for quick searches, others give in-depth reports. Most are intuitive enough for marketers without a tech background. If you’re wondering where to begin, we’ve rounded up the best tools to find lookalike influencers. Let’s get into it!
1. HypeAuditor
HypeAuditor is one of the most reliable tools for finding influencer lookalikes using AI. Inside its dashboard, there's a feature under the Recruitment tab called Look Alike Influencer. It helps you find creators who are similar to the ones already performing well in your campaigns, based on content style, audience behavior, and engagement. Instead of guessing or scrolling for hours, you can quickly expand your list with influencers who already match your goals.
There are also three free tools you can try first: Instagram Lookalike Finder, TikTok Lookalike Finder, and YouTube Lookalike Finder. You just input the handle of a creator, and the tool shows five similar profiles along with their follower counts. It gives you a glimpse of who else is out there before you explore the full results. This is especially useful if you're looking for creators with a similar audience in another country or just want to scale your campaign with the right kind of voices.
HypeAuditor has a large influencer database with over 204.9 million profiles and it keeps getting updated. When you search for a lookalike, its AI engine builds a profile based on the original influencer’s content, audience traits, and engagement. Then it finds others with closely matched data. You can also apply more than 30 filters to fine-tune your results, such as audience location, brand mentions, interests, and follower range.
If you're searching for the best tools to find lookalike influencers, HypeAuditor is one you’ll want to consider. It gives you a smarter way to scale by helping you find creators who already have the kind of audience that works for your brand.
Important Features: AI-based influencer matching, audience similarity detection, free lookalike tools for Instagram, TikTok, and YouTube
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, X (previously Twitter), Snapchat
2. MightyScout
MightyScout makes it easier to scale your influencer marketing by helping you find creators who share similar qualities with the ones you already like. With its Lookalike discovery tool, you can enter a few Instagram profiles to show the system what you’re aiming for. From there, it compares categories, aesthetics, locations, and follower counts to suggest a new batch of relevant influencers. This is especially helpful if you work with micro-creators and want to find more just like them without sifting through each trait manually. It’s a great example of a tool to find influencer lookalike matches based on what’s already working for you.
Important Features: Instagram lookalike search, input-based matching, multi-criteria analysis, ideal for micro-influencers
Pricing: Starts at $99/month for up to 40 influencers.
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, YouTube, TikTok.
3. Modash
Modash offers one of the largest creator databases, with over 250 million profiles ready to explore. You can enter the username of a creator you like, and the platform suggests others who talk about the same topics or have similar audience traits. It’s especially handy when you're expanding into new regions, like finding a match for your top US influencer but based in Australia instead. Filters for both creator location and audience location make this process quick and specific. If you're wondering how to find lookalike influencers across markets, Modash gives you an easy way to do that.
Important Features: Lookalike search by username, filters by creator or audience location, 250M+ creator database
Pricing: Starts from $199/month (annually) or $299/month (monthly)
Free Trial: Yes, 14-day free trial available
Suitable Platforms: Instagram, YouTube, TikTok
4. SocialTalk
SocialTalk uses AI to match millions of influencers based on shared traits and patterns. Its lookalike tool is designed to help you find creators who align with your current partners, without needing to scroll endlessly through social media. Once you enter an influencer’s profile, SocialTalk suggests similar accounts using data-driven analysis of content style and audience overlap. It’s useful for finding new voices that still fit your brand’s tone. This platform is a reliable tool to find similar influencers fast and efficiently.
Important Features: AI-powered lookalike engine, audience-based matching, fast influencer suggestions
Pricing: Starts at $75/month (paid annually)
Free Trial: Yes, a 7-day trial available
Suitable Platforms: Instagram, TikTok, YouTube
5. UpGrow
UpGrow offers a free tool to find lookalike influencers through Instagram. All you need to do is enter your brand’s username and describe your target audience, and the platform takes care of the rest. It analyzes your current followers and helps you discover influencers with similar audiences, so you can attract the right kind of attention. This is especially useful for small businesses or early-stage brands who want to grow without investing upfront. It's a simple way to see what's possible before jumping into paid tools.
Important Features: Free Instagram lookalike finder, audience-based discovery, no signup needed
Pricing: Free
Free Trial: Yes (fully free tool)
Suitable Platforms: Instagram
6. Upfluence
Upfluence lets you browse social media platforms and add influencers to your campaign list in just a few clicks. Its search tools support finding creators based on audience demographics, content style, and performance traits. While it’s not labeled directly as a lookalike tool, you can use it to build lists of influencers who resemble your current top performers by adjusting the filters. It gives you control over the process and works well for brands with an existing influencer strategy. If you’re looking for a tool to find influencer lookalike profiles as you scale, Upfluence is worth trying.
Important Features: Influencer list building, filter-based discovery, social media integration, campaign management tools
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, YouTube, TikTok, Twitch, Twitter, Facebook, Pinterest
7. Glewee
Glewee makes it easy to find influencers who match your existing creators through its built-in filters and audience insights. With over 10,000 pre-vetted influencers on the platform, you can search by age, gender, location, occupation, and more to discover creators who closely align with your ideal profile. The system is built to help you launch and manage influencer campaigns efficiently, and the lookalike search becomes even more powerful with access to professional or advanced Glewee accounts. It's a useful influencer search and lookalike tool for brands that want quick results without sacrificing quality. All influencers listed have at least 10,000 followers, so you're not wasting time with fake or inactive accounts.
Important Features: Pre-vetted influencer pool, advanced filters by audience traits, campaign management, real-time collaboration tools
Pricing: Starts at $75/month (paid annually)
Free Trial: Yes, a 30-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube, X (previously Twitter)
8. InsightIQ
InsightIQ helps you find creators with similar audiences and content topics based on real-time data and AI analysis. You can input a profile or use advanced filters to get recommendations that match in niche, interests, and audience behavior. With a database of over 250 million creators and insights on more than 10 million rapidly growing ones, this tool gives you an edge in discovering fast-rising influencers. It's especially helpful if you're scaling campaigns and need multiple creators with proven engagement in similar spaces. If you're curious about how to find lookalikes on Instagram and beyond, InsightIQ is a solid place to start.
Important Features: AI lookalike search, real-time growth data, niche-based discovery, creator performance tracking
Pricing: Starts at $83/month
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
9. Affistash
Affistash combines AI-powered discovery with automated outreach, helping you connect with influencers who mirror your top performers. Once you identify a creator that fits your brand, Affistash can find similar profiles across networks and suggest them instantly. Its built-in AI assistant also writes personalized messages for outreach, which saves time and helps improve response rates. This tool is a great fit for brands that want more than just search; it supports full influencer recruiting and communication. If you’re looking for a smarter influencer lookalike tool, Affistash offers more than just matching, it helps move the whole process forward.
Important Features: AI influencer discovery, outreach automation, traffic stats, CRM integration, personalized messaging
Pricing: Starts at $97/month
Free Trial: Information unavailable
Suitable Platforms: Instagram, TikTok, YouTube, LinkedIn, Telegram, and other affiliate platforms
10. EezyCollab
EezyCollab’s AI-powered tool helps you find influencers who are similar to the ones you already trust. Just input the profile URL of your favorite creator, and the system will return a list of lookalikes with matching content themes, audience traits, and engagement levels. This saves time and keeps your campaign consistent with what’s already working. It works across major platforms like Instagram, TikTok, YouTube, and Twitter, so you're not limited to one network. For anyone searching for a free AI Instagram lookalike finder, EezyCollab offers a quick and reliable solution.
Important Features: Profile-based AI matching, multi-platform support, lookalike influencer finder, instant results
Pricing: Starts at $79/month (paid annually)
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok, Twitter
11. GRIN
GRIN offers a free influencer finder lookalike tool that helps you expand your creator partnerships based on past successes. Once you’ve found a few influencers who perform well, GRIN helps you locate others with similar content, performance metrics, and engagement levels. It’s a fast way to scale your influencer strategy without starting from scratch each time. This tool is best for teams that already have a creator network and want to grow it with people who fit the same mold. It simplifies the search while keeping the results aligned with your brand needs.
Important Features: Free lookalike search, creator performance matching, influencer relationship management
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube, and Pinterest
12. Influencer Hero
Influencer Hero offers a quick and simple way to find similar influencers by just typing in a creator’s profile. The system then returns a list of thousands of lookalike profiles, helping you scale without guesswork. It’s especially useful when you already know what works and want to replicate those results across different campaigns or regions. Their free influencer lookalike finder lets you try the feature without needing to sign up or commit to a plan. This tool helps you go straight from one good influencer to a full list of high-potential matches.
Important Features: Lookalike matching by input, free tool access, ROI-focused recommendations
Pricing: Starts at $384/month
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
13. Cuue AI
Cuue AI uses machine learning to help you find influencers that resemble your top creators. All you need to do is enter the details of a high-performing influencer, and the platform searches for others with similar content, audience traits, and engagement. This is ideal if you're targeting specific niches like fashion, fitness, or tech and want more creators who fit the same mold. It supports campaigns across various industries and budgets, giving you options without losing relevance. Cuue is a smart option for those wondering how to find your influencer look alike using AI.
Important Features: AI-based matching, audience and content analysis, niche-focused search
Pricing: Starts at $0.006 per credit
Free Trial: Available
Suitable Platforms: Multiple social networks
14. impulze.ai
impulze.ai gives you two clear ways to find look-alike influencers for your brand. First, you can generate an influencer report that includes lookalike recommendations based on audience and content data. Or you can just input the profile URL of a creator and get suggestions with similar reach and style. With a massive database of over 250 million influencer profiles, the system makes it easier to scale campaigns without losing alignment. The tool focuses on helping you replicate past success using AI-powered insights.
Important Features: Lookalike matching via report or URL, 250M+ influencer profiles, detailed analytics
Pricing: Starts at $66.75 per month, free version available
Free Trial: Yes, a 14-day free trial available
Suitable Platforms: Instagram, TikTok, and YouTube
15. Influencity
Influencity’s Lookalikes feature is built to help you replicate the aesthetic and performance of top-tier influencers, but within your specific budget or region. You can set filters like audience size, location, and demographics to find creators who match the style of your dream partnerships. It’s great for brands that want to keep visual consistency while expanding their influencer network. This tool works well if you’re already using Influencity’s full discovery and analytics features. It’s one of the more visual-focused influencer marketing tools to find lookalike influencers.
Important Features: Aesthetic-based matching, audience and budget filters, visual profile discovery
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube, Twitch, Facebook, Pinterest, and Twitter
16. Creable
Creable makes the influencer discovery process smoother with its built-in lookalike recommendation tool. When you search for a creator, the system suggests others with similar audience traits and engagement levels based on your input. It’s designed to help you quickly expand your shortlist without sifting through endless profiles. For brands building campaigns around shared audience values, this tool adds real value. Creable deserves a mention among the best influencer lookalike tools in 2025 for its smart, time-saving recommendations.
Important Features: Lookalike suggestions, data-based matching, fast search flow
Pricing: Starts at $49/month (paid annually)
Free Trial: Available
Suitable Platforms: Instagram, TikTok, YouTube
17. Click Analytic
Click Analytic helps you find influencers based on content themes, audience insights, and performance signals. While it doesn't use the term "lookalike" directly, its search engine makes it easy to find creators who align closely with the ones you already trust. You can explore influencers using smart filters and analyze key stats before deciding who to work with. This is useful if you have a general sense of what works and want to uncover more creators within that same space. It serves as a helpful influencer lookalike finder for brands building out new campaigns.
Important Features: Filter-based influencer discovery, content and audience insights, performance analytics
Pricing: Starts at $79/month (paid annually)
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
18. vHub
vHub approaches influencer matching from the audience perspective with a feature called Audience Lookalike. Instead of focusing only on the creator’s content, this tool helps you discover influencers whose followers resemble the audience you're targeting. This is especially helpful for building campaigns that speak to specific groups, such as fitness enthusiasts, skincare buyers, or travel lovers. You can then create personalized influencer lists that match your brand goals. If you're trying to find your influencer look alike based on audience data, vHub is built for that.
Important Features: Audience-based matching, lookalike lists, targeted campaign builder
Pricing: Contact vHub for flexible pricing structure
Free Trial: Information not available
Suitable Platforms: Instagram, TikTok
19. influData
influData offers an AI-powered tool that lets you search for lookalikes by adding up to three brands or ten creators. It then analyzes those inputs and returns a list of influencers who share similar styles, content, or audience traits. This is a strong feature if you're trying to scale quickly by drawing from what already works in your industry. It also allows you to think more broadly, using other successful brands as references for your own creator search. It's one of the newer influencer lookalike finder tools that combines brand and creator benchmarks in a useful way.
Important Features: Lookalike search by brand or creator, AI-driven matching, advanced filters
Pricing: Starts at $299/month, price upon request for other plans
Free Trial: Yes, a 2-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
20. MyInfluencer
MyInfluencer helps you identify creators who share similar characteristics with your current favorites. The platform uses AI to assess both content and profile attributes, giving you a list of influencers who fit your niche. It’s useful for growing your campaigns without straying too far from what’s already delivering results. Whether you're in fashion, tech, or parenting, this tool helps you stay relevant while scaling. It’s a solid choice among influencer marketing tools to find lookalike influencers across different verticals.
Important Features: AI-powered matching, content-based recommendations, niche support
Pricing: Contact MyInfluencer for flexible pricing
Free Trial: Available
Suitable Platforms: Instagram, YouTube, TikTok
21. Find Your Influence
Find Your Influence uses lookalike modeling alongside keyword and content matching to help you discover relevant influencers quickly. The recommendation engine considers both creator traits and audience behavior, guiding you toward matches who make sense for your campaign goals. This makes it easier to act on what’s already working and build new partnerships without starting over. It's especially effective when you’re managing multiple campaigns at once. A good pick if you're hunting for the best influencer lookalike tools in 2025 that do more than just match content.
Important Features: Lookalike modeling, keyword and topic search, intelligent recommendations
Pricing: Not publicly available
Free Trial: Not stated
Suitable Platforms: Instagram, TikTok, YouTube, Facebook, X (previously Twitter)
Conclusion
Finding one great influencer is already a win, but finding more like them is how you grow with consistency. These lookalike tools use AI to help you identify creators who share the same vibe, audience traits, and performance patterns, so you can scale without guessing. Instead of starting over each time, you get a smarter way to build on what’s already working.
Each platform comes with its own strengths. Some are free and easy to try, while others offer more depth with detailed filters and advanced analytics. Hopefully, these recommendations help you find a tool that fits what you’re looking for, whether you want something simple and free or a more robust, paid option for long-term planning. Try a few, compare the experience, and see what works best for your team.
