In influencer marketing, every step helps shape the outcome of a campaign. Managing the content that influencers produce is one of the most important parts. It involves keeping track of what’s being created, making sure it fits the brand, and staying on schedule. Without a clear system, things can easily fall through the cracks. That’s why many brands need to have a good influencer content management to keep everything organized and on track.
Influencer content management is the process of organizing, reviewing, and optimizing all influencer-generated content throughout a campaign. It covers planning content calendars, working with influencers to meet creative goals, checking if each post follows brand and legal guidelines, and tracking how the content performs. It also includes managing usage rights and storing high-performing content so teams can reuse it across websites, ads, and other channels. In short, it helps brands get the most value out of every collaboration while keeping things clear and consistent.
However, doing all of this manually takes time and coordination across different teams. That’s why many brands now use dedicated platforms to manage influencer content more effectively. These tools often include features like social listening, performance analytics, content approval flows, and integrations for asset storage and rights management. Some also help teams work better with creators through shared calendars and automated reminders.
To help you find the right fit, we’ve compiled 15+ influencer content management tools that can support your workflow and keep your campaigns on track. Each one has its own strengths, so take a look and choose what suits your needs.
1. HypeAuditor
HypeAuditor is often known for influencer discovery and campaign analytics, but it also works well as an influencer content management tool. Inside its Campaign section, you can set up a project and let the platform automatically track posts using mentions, hashtags, or keywords related to your brand. It works across Instagram, TikTok, and YouTube. This means you won’t need to manually collect links or ask influencers to send screenshots, because the tool does the tracking for you and shows performance data in real time.
You can also manage how content is submitted and approved. If you want to review drafts before they go live, there’s an option to request them automatically from creators. For Stories, you can choose to accept uploaded screenshots with their metrics and include them directly in your reports. HypeAuditor makes it easy to stay organized by giving you ready-to-edit templates for sending instructions or draft requests in bulk.
It even has a messaging feature that connects with Gmail, so you can follow up with creators without leaving the platform. And if you're curious about how influencers mention your brand outside of your own campaigns, you can use its social listening feature to keep an eye on broader conversations.
Important Features: automatic content tracking, draft submission management, story metrics collection, campaign reports, social listening
Pricing: Available upon request.
Free Trial: Available with certain limitations.
Suitable Platforms: Instagram, TikTok, YouTube
2. GRIN
GRIN makes it easier to stay on top of influencer content across different campaigns. You can track posts in real time based on hashtags, mentions, or specific creators, and filter the results to focus only on what matters. The platform shows how each post performs with metrics like engagement, views, and conversions, all inside a clean dashboard. What makes GRIN stand out is how it helps teams repurpose influencer content. High-performing assets can be saved, shared through cloud integrations, and reused across your website, emails, paid ads, or social media. For any brand looking for a solid influencer content management platform, GRIN brings both clarity and flexibility.
Important Features: real-time tracking, content performance analytics, cloud storage integration, content repurposing tools, custom filtering
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
3. Modash
Modash helps you collect and monitor influencer posts without relying on spreadsheets or chasing creators. The platform saves every piece of content from your campaigns (even Stories) and attaches the performance metrics automatically. You can check how many creators have posted, how many pieces are live, and how well they’re performing. It also lets you segment and export your data by influencer, platform, or timeline, which makes reporting much faster. Modash is a reliable pick if you're building a growing influencer content management program that needs to stay organized and fast-moving.
Important Features: automatic content capture, live performance metrics, segment filters, export to CSV, Story tracking
Pricing: Starts from $249/month
Free Trial: Yes, 14 days
Suitable Platforms: Instagram, TikTok, YouTube
4. Embold
Embold is built to help brands and influencers stay aligned throughout the content process. Inside the platform, you can review, approve, or revise submitted content without going through long email chains. There’s a centralized portal where you can manage submissions, leave comments, and export everything once it’s approved. Embold also stores all content in one place and makes it easy to download in bulk for use across different channels. With its clear approach to permissions and licensing, Embold is ideal for teams managing social influencer content.
Important Features: content approval workflow, centralized content portal, downloadable content library, usage rights management
Pricing: Starts at $239/month (billed annually)
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, YouTube
5. Heepsy
Heepsy focuses on organizing and tracking influencer media through a searchable, visual-first interface. Its media gallery lets you browse through every content piece uploaded or linked, including posts, Reels, Stories, Shorts, and TikToks. You can filter by creator, date, or campaign, and track how each piece is performing. The platform also updates performance metrics daily if you request it, helping you stay up to date. If you want a tool that keeps your content easy to find and clearly sorted, Heepsy does the job well.
Important Features: media gallery, upload or link content, content filters, performance metrics, auto-updates
Pricing: Starts at $49/month
Free Trial: Yes, 7-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube
6. MightyScout
MightyScout is designed for teams that manage a lot of influencers or affiliates and need a better way to handle incoming content. The platform automatically collects posts, videos, and stories — even from creators who post irregularly — and stores them in a shared content library. You don’t need to ask influencers for screenshots or dig through tagged posts manually. You also get full performance metrics, the option to secure rights, and tools to download and reuse assets for other marketing channels. MightyScout is especially useful if your team spends too much time chasing down influencer content and needs a more structured solution.
Important Features: automatic content collection, shared content library, performance analytics, rights management, export tools
Pricing: Starts at $99/month for up to 40 influencers.
Free Trial: Yes, a 30-day free trial is available.
Suitable Platforms: Instagram, TikTok, YouTube
7. Aspire
Aspire helps brands keep influencer content organized, reviewed, and ready for wider use. Inside the platform, you can leave feedback, request edits, and approve or reject content all in one place. Everything creators post for your brand gets stored in a searchable content library, which you can filter by campaign, product, or creator. Aspire also makes it easy to get ad permissions and repurpose approved content into paid posts on Meta and TikTok. If you're looking for an influencer content management tool that keeps ownership rights clear from the start, Aspire covers that too.
Important Features: content feedback and approval, searchable content library, ad usage permissions, pre-built briefs with content rights
Pricing: Available upon request
Free Trial: Not available
Suitable Platforms: Instagram, TikTok, YouTube
8. Sprout Social
Sprout Social offers a structured system for managing influencer collaborations, especially when it comes to reviewing content. Through its Creator Hub, you can collect and approve submissions without chasing people by email. It keeps everything centralized, so your team can track campaign content and evaluate performance next to your owned and sponsored posts. You also get access to social listening features that let you track mentions and conversations around your brand. As influencer content management software, Sprout is well suited for brands that want both clarity and flexibility in one place.
Important Features: centralized content approvals, ROI reporting, Creator Hub, social listening, branded content analysis
Pricing: Starts from $199/month
Free Trial: Yes, 30 days
Suitable Platforms: Instagram, TikTok, Facebook, YouTube
9. Later
Later brings something different to the table with its influencer content syndication feature. You can locate and track the best-performing influencer posts, then amplify them across your marketing channels to boost engagement and conversions. This makes it easy to reuse top content that already resonates with your audience. Later also offers a listening tool that focuses on insights rather than overwhelming you with too much data. For brands that want to turn great influencer content into real impact, Later is a helpful influencer content management platform worth exploring.
Important Features: content syndication, repurposing tools, performance tracking, curated social listening
Pricing: Available upon request
Free Trial: Yes, a 14-day free trial is available for new users
Suitable Platforms: Instagram, TikTok, Facebook, Pinterest
10. Promoty
Promoty helps you stay organized by keeping all influencer content in one spot. Just add your campaign hashtags, and the tool will pull in Instagram posts from your selected creators. You’ll see individual post metrics and overall campaign stats, which saves time when it comes to reporting. If something isn’t pulled automatically, you can add it manually. Promoty works well for brands that want a no-fuss way to manage influencer visuals and measure how the content performs.
Important Features: hashtag-based tracking, post and campaign metrics, downloadable content, manual upload option
Pricing: Starts at $87.08/month (paid annually)
Free Trial: Yes
Suitable Platforms: Instagram, TikTok
11. IZEA Flex
IZEA Flex gives brands more control over growing volumes of influencer and user-generated content. The platform makes it easier to manage, tag, and organize hundreds of videos and posts, especially when campaigns involve a lot of moving parts. It also helps you request usage rights in a clear and trackable way, which is useful when you plan to reuse content for ads or promotions. This is one of the few tools with features built specifically for handling video content at scale. If your brand needs something more advanced than the usual spreadsheets, this influencer content management software can handle the job.
Important Features: large-scale video content management, tagging and filtering, rights clearance, UGC integration
Pricing: Starts at $120/month
Free Trial: Yes, a 10-day free trial is available
Suitable Platforms: Instagram, TikTok, YouTube
12. Captiv8
Captiv8 helps brands stay organized by putting everything related to creator collaboration into one place. You can build and send briefs, give feedback, and schedule content without leaving the platform. It also gives you flexibility to design your own performance dashboards by pulling in key metrics and segmenting paid and organic content. Once the campaign ends, you can generate customized reports that reflect exactly what you want to measure. For teams that value control over both the process and the outcome, Captiv8 is one of the best influencer content management platform options to explore.
Important Features: content feedback, post scheduling, custom dashboards, report builder, campaign briefs
Pricing: Not specified
Free Trial: Not specified
Suitable Platforms: Instagram, TikTok, YouTube
13. CreatorIQ
CreatorIQ makes it easier to keep up with every detail of your influencer content. Its centralized campaign dashboards help creators stay on track by clearly outlining what they need to do and where to upload their work. At the same time, your team can view individual or group metrics, track performance, and store content for reference. The platform is built for scale, so global teams can work together without losing sight of key content pieces. If your focus is on managing influencer content across large or complex campaigns, CreatorIQ handles it smoothly.
Important Features: campaign dashboards, content uploads, metric tracking, team collaboration, centralized content access
Pricing: Available upon request
Free Trial: Available with request
Suitable Platforms: Instagram, TikTok, YouTube
14. TRIBE
TRIBE helps you manage creator relationships and content from start to finish, all in one place. It handles everything from communication to content approvals and gives you a growing content library with every campaign. You can license the content you like and reuse it across different channels like websites, billboards, or paid ads. For brands looking to pair user-generated content with paid media, TRIBE gives you the tools to do that without jumping between platforms. It’s built for marketers who want an efficient way to stay on top of growing influencer programs.
Important Features: content licensing, branded content library, approvals and messaging, paid media support
Pricing: Pricing available upon request
Free Trial: Not specifically mentioned
Suitable Platforms: Instagram, TikTok, Pinterest, YouTube
15. Influencity
Influencity gives you the tools to keep track of content throughout the entire campaign lifecycle. You can manage content approvals, track seeding results, and collect performance data even from Instagram Stories that disappear after a day. For e-commerce brands, it helps connect the dots between the products you send and the posts that go live. The platform also lets you plan content, monitor your social profiles, and analyze campaign results all in one place. It’s ideal if you want a deeper view of how each post connects to your wider strategy for managing influencer content.
Important Features: story tracking, content approval, seeding campaign tracking, content plans, campaign analysis
Pricing: Starts from $318/month, custom plan available upon request
Free Trial: Yes, 7-day free trial
Suitable Platforms: Instagram, TikTok, YouTube
16. influData
influData helps you monitor influencer posts in real time and saves everything, even content that disappears like Instagram Stories. You can track mentions, hashtags, and campaign performance through detailed reports that show both numbers and audience sentiment. The platform gives you a content calendar to plan and organize future posts and also lets you define your own KPIs to follow. You can review and download all campaign content as needed. If you're looking for a free influencer content management tool to test out before going full-scale, influData offers features that make tracking feel less manual and more reliable.
Important Features: automatic story tracking, content storage, sentiment analysis, custom KPIs, content calendar
Pricing: Starts at $299/month, price upon request for other plans
Free Trial: Yes, a 2-day free trial available
Suitable Platforms: Instagram, TikTok, YouTube
Conclusion
Influencer content management plays a big role in how well your campaigns run. It’s different from managing influencer relationships, and both deserve the right tools. While one focuses on communication and outreach, the other is about staying on top of every post, draft, and asset that goes out under your brand. We hope this list helps you find a platform that fits your needs, so managing influencer content becomes less of a juggling act and more of a well-run process.
