Toute stratégie de marketing d’influence nécessite des analyses Instagram pour réussir. Une analyse détaillée des créateurs vous donnera une idée du profil de leurs abonnés et du degré de correspondance de leur audience à votre marché cible. Vous pourrez trouver les influenceurs adaptés à votre campagne.
Cependant, sans les bons outils d’analyse Instagram, trouver un partenaire potentiel revient à chercher une aiguille dans une botte de foin. HypeAuditor sait que repérer la perle rare pour votre marque n’est pas une mince affaire. Nous avons donc développé une solution qui aide les marques et agences à passer les influenceurs au peigne fin, à prendre la bonne décision et à améliorer leurs programmes de marketing d’influence.
HypeAuditor allows you to keep track of multiple valuable metrics so you can get all important information about the followers of your influencer.
Instagram Audience Demographics: country, city, language, ethnicity, age, and gender;
Instagram Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts;
Audience Yearly Household Income: household income in USD;
Instagram Reach: the estimated number of people who see a creator’s post;
Audience Reachability: the percentage of people among the audience who see influencer’s posts in their feed;
Audience Authenticity: the percentage of authentic subscribers;
Audience Interests: topics their fans are interested in;
Audience Brand Affinity: brands their fans engage with;
Notable Followers: influencers that have recently interacted with this account.
Use these insights to better understand who might see your content if you partner with a particular creator.
Follower growth review is another key element of advanced influencer analytics. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.
You can also analyze bloggers’ engagement metrics to get an idea of how actively their subscribers interact with their content. With a powerful Instagram tracker, you’ll have all vital information right at your fingertips to strengthen your online marketing campaign.
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