Wie bei jeder anderen Marketingstrategie auch ist die Instagram-Analyse der Schlüssel zu einem erfolgreichen Influencer-Marketing-Programm. Eine detaillierte Analyse der Profile von Gestaltern gibt Ihnen eine Vorstellung davon, wer ihre Follower sind und ob ihre Zielgruppe mit Ihrem Zielmarkt übereinstimmt oder nicht. Sie kann Ihnen dabei helfen, relevante Influencer für Ihre Kampagne zu identifizeiren.
Doch ohne Analyse-Tools ist die Suche nach einem passenden Partner ein müßiger Prozess. Wir von HypeAuditor wissen, wie schwierig es sein kann, den perfekten Partner für Ihr Unternehmen zu finden. Deshalb haben wir eine Lösung entwickelt, die es Marken und Agenturen ermöglicht, Influencer eingehend zu analysieren, um fundierte Entscheidungen treffen und ihre Influencer-Marketing-Programme verbessern zu können.
HypeAuditor allows you to keep track of multiple valuable metrics so you can get all important information about the followers of your influencer.
Instagram Audience Demographics: country, city, language, ethnicity, age, and gender;
Instagram Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts;
Audience Yearly Household Income: household income in USD;
Instagram Reach: the estimated number of people who see a creator’s post;
Audience Reachability: the percentage of people among the audience who see influencer’s posts in their feed;
Audience Authenticity: the percentage of authentic subscribers;
Audience Interests: topics their fans are interested in;
Audience Brand Affinity: brands their fans engage with;
Notable Followers: influencers that have recently interacted with this account.
Use these insights to better understand who might see your content if you partner with a particular creator.
Follower growth review is another key element of advanced influencer analytics. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.
You can also analyze bloggers’ engagement metrics to get an idea of how actively their subscribers interact with their content. With a powerful Instagram tracker, you’ll have all vital information right at your fingertips to strengthen your online marketing campaign.
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