How Smile Hair Clinic Scales Global Influencer Campaigns with HypeAuditor

Smile Hair

UTILISATEUR DE HYPEAUDITOR

since May 2024

PRODUITS HYPEAUDITOR UTILISÉS

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Istanbul, Turkey

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Smile Hair Clinic, located in Istanbul, Turkey, is an internationally renowned hair transplant center that attracts patients from various regions, including the USA, the UK, and Central Europe. The clinic utilizes influencer marketing campaigns to expand its reach and establish credibility across diverse markets.

To enhance and expand its influencer marketing strategy, the Smile Hair Clinic team implemented HypeAuditor. This platform enables them to identify high-quality creators, verify the authenticity of audiences, and monitor campaign performance with increased precision and efficiency.

Défis commerciaux :
As a reputable brand within a high-consideration category, Smile Hair Clinic encountered several significant challenges in influencer marketing:
Verifying influencer authenticity:
Ensuring genuine engagement and avoiding fake followers was vital for brand integrity.
Streamlining manual workflows:
The manual process of reviewing influencer profiles was both time-consuming and inefficient.
Identifying relevant mentions in real time:
The marketing team aimed to discover creators who mentioned specific industry-related key topics and establish connections promptly.
Solution HypeAuditor
Utilizing HypeAuditor, Smile Hair Clinic successfully streamlined its workflow across various phases of influencer marketing.
Influencer Discovery & Lookalike Tools:
Assisted in identifying creators who align with the clinic’s medical ethics, brand values, and target audience profiles.
Performance & Audience Analysis:
Metrics such as engagement rate, follower authenticity, audience geography, and gender split ensured alignment.
Keyword Tracking:
A significant achievement was made when the team identified a YouTube creator through tracked keywords. This creator, Andre Morales (dreclipperhands), eventually underwent a hair transplant at the clinic and documented their experience, resulting in over 17 million views and 245,000 total engagements across all platforms.
As a professional hair stylist, Andre Morales contributed additional value to the collaboration, which aligned with the clinic’s mission.
Faster Evaluation Process:
Requests for influencer collaborations are now reviewed and routed to the sales team within hours, significantly reducing the previous timeframe.
Le Résultat
Faster influencer validation:
Reduces the time required for vetting and decision-making.
Case overview:
The collaboration with Andre Morales led to notable engagement and user feedback.
Enhanced campaign efficiency:
The clinic has reported a significant improvement in lead quality and a campaign ROAS of 6, achieved through HypeAuditor-tracked influencer programs.

How Smile Hair Clinic Elevates Global Influencer Campaigns with HypeAuditor