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UTILISATEUR DE HYPEAUDITOR

depuis novembre 2024

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  • Salviv Global is a wellness and personal care brand specializing in Dead Sea Magnesium Oil—a topical spray derived from magnesium chloride sourced directly from the Dead Sea near Jordan. 

    Salviv is a direct-to-consumer brand focused on driving awareness and engagement through Instagram influencer collaborations. With a fast-paced campaign calendar and growing list of micro- and mid-tier creators, the team at Salviv needed a platform that could make influencer selection faster, smarter, and more reliable.

    • Défis commerciaux :

      Finding high-quality, relevant influencers

      Salviv runs sample-based campaigns on Instagram, sending products to influencers in the 150K–250K follower range. They needed a way to quickly filter creators by gender, audience location, language, and follower size—while avoiding irrelevant or misaligned profiles.

    • Detecting fake followers and low-quality audiences

      Before HypeAuditor, the team lacked tools to verify influencer authenticity. With influencer fraud still a concern in the region, identifying suspicious growth or manipulated engagement was critical to protect brand reputation.

    • Streamlining influencer outreach

      While Salviv reached out to influencers manually on Instagram, the team sought ways to organize their process better, reduce repetitive tasks, and ensure their campaigns ran efficiently.

    • Solution HypeAuditor 

      Accurate Influencer Discovery

      Using HypeAuditor’s Influencer Discovery tool, Salviv easily applied detailed filters—follower count, gender, language, and audience location—to identify Instagram creators aligned with campaign goals. The platform’s intuitive search made it fast and simple to build lists for outreach.

    • Fraud Detection & Reliable Metrics

      Salviv relies on advanced influencer reports to analyze audience demographics and detect red flags like fake followers. Features like the Audience Quality Score (AQS), growth tracking, and engagement analysis gave the team confidence in their selections.

    • List Management & Exporting Workflows

      The team exports vetted influencers to spreadsheets and manages outreach manually via Instagram. HypeAuditor’s structure helped organize campaigns by allowing easy export and filtering of influencer lists.

    • The Result

      Time saved on search and vetting

      Influencer Discovery significantly sped up the search process, helping the team avoid wasting time on irrelevant profiles. Reliable filters and metrics meant less back-and-forth and more confidence in each selection.

    • Better influencer quality and fewer risks

      With fake followers and engagement manipulation flagged automatically, Salviv avoided poor-fit creators and protected its campaign ROI and brand trust.

    • Improved workflow clarity

      Being able to build, export, and manage influencer lists from one place helped the team stay focused and hit campaign deadlines—even under pressure.

    “I usually search for influencers on Instagram. I use HypeAuditor to find creators with 150K to 250K followers. The Influencer Discovery tool is so easy and so good — it really makes my work much faster.”

    Laila Alsafadi

    Social Media Specialist, Salviv

    • Looking Ahead

      The Salviv team are looking to expand influencer marketing into platforms like TikTok and YouTube in the future. As their strategy evolves, they plan to explore HypeAuditor’s multi-platform capabilities, campaign tracking, and outreach automation features to continue scaling efficiently.

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