How HypeAuditor Helps Popsa Optimize Costs and Improve Campaign Results

Running cost-efficient campaigns

Popsa is a highly results-oriented brand, which means they set strict KPIs to ensure their influencer marketing campaigns are as cost-efficient as, if not more than, their other digital channels. To achieve this, they need to identify the right influencers who can drive real results.

Vetting influencers

At first glance, some influencers may seem like a great fit—but a deeper analysis can reveal otherwise. This was a key challenge for Popsa when selecting influencers. They needed a tool that could validate whether an influencer was a strong campaign fit in terms of audience, personality, and performance metrics.

Measuring revenue

Since Popsa primarily runs revenue-driven campaigns rather than brand awareness or reach campaigns, ROAS is their key metric for measuring success. In addition to ROAS, they also track CPM, CPE, and other revenue-focused metrics. This approach helps them better understand their budget allocation and maintain a healthy return on ad spend.

Easier influencer discovery

One of HypeAuditor’s most valuable features for Popsa is Influencer Discovery. With a database of over 205.6 million influencers across platforms, this tool makes it easy to find the right talent for paid campaigns. Its advanced filters allow Popsa to search for niche influencers or specific characteristics simply by entering keywords or applying filters.

More data-driven talent vetting

Finding influencers is not the end of the process. After that, Popsa conducts thorough background checks to assess the talent they’ve identified, ensuring they meet the right criteria and engage the right audience. HypeAuditor simplifies this process by providing detailed influencer reports with key metrics, including niche relevance, audience demographics, engagement rates, follower history, and brand safety insights.

All-inclusive influencer and campaign reports

When it comes to reporting, HypeAuditor offers everything needed for influencer marketing. To support Popsa’s data-driven approach, HypeAuditor provides influencer reports with over 35+ metrics. Additionally, its Campaign Management tool generates campaign reports automatically, allowing Popsa to track performance in real-time and monitor budget spending. This enables them to refine their strategy and allocate their budget effectively to maximize revenue.

More cost-efficient campaigns

HypeAuditor’s features have helped Popsa run cost-efficient campaigns by allowing them to carefully select and vet influencers through extensive reports. These insights enable them to predict the real impact each influencer will have on the campaign, giving them greater confidence in allocating their budget for influencer partnerships.

Accurate influencer background checking

With HypeAuditor’s ability to pull detailed data on location and audience demographics, Popsa has been able to identify the most relevant talent and ensure they align with the brand’s goals and values. More than that, important historical insights such as follower and engagement growth, brand mentions, and brand safety analysis are also available, providing Popsa with greater transparency when assessing an influencer’s background.