Mood Media Croatia is a marketing and media agency that helps brands build strong digital communication and social media presence. The team works with brands on content strategy, audience engagement, and influencer collaborations.
- Défis commerciaux :
When running influencer campaigns, the team needed a reliable way to evaluate creators and monitor campaign performance. Key challenges included:
Understanding influencer audience demographics
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Identifying creators with strong engagement
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Tracking campaign performance metrics such as views and engagement
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Without a specialized analytics tool, it was difficult to make data-driven decisions about influencer partnerships.
- Solution HypeAuditor
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Mood Media Croatia implemented HypeAuditor to analyze influencers and monitor campaign performance across Instagram and TikTok. The team mainly uses:
Reports for influencer analytics
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Influencer Discovery to identify relevant creators
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Lookalike accounts to expand influencer lists
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- Le Résultat
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Using HypeAuditor helped the team:
Monitor influencer campaign performance more efficiently
Gain deeper insights into influencer audiences
Evaluate creators using reliable performance metrics
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One of the main KPIs they track is average views per video, which helps estimate campaign reach.
Key metrics Moon Media tracks
| Metric | Why it matters |
|---|---|
| Average views per video | Measures reach potential |
| Engagement Rate (ER) | Evaluates audience interaction |
| Audience demographics | Ensures relevance for brand campaigns |
“Customer service is amazing and we love communicating with the team.”
Tena Radojčić
Project Manager at Mood Media
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