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  • Groupe Partenaire is a French digital marketing agency that takes a comprehensive and integrated approach to digital strategy, covering web development, SEO, paid search, social media, and data analysis. They help businesses in France optimize their online presence and achieve measurable results. With expertise across various industries, including food and beverages, healthcare, finance, beauty and fashion, and tourism, they provide tailored solutions for a wide range of clients.

    Groupe Partenaire also specializes in influencer marketing, helping brands reach the right audience and drive sales. Their services include defining influencer strategy, selecting influencers, advising on content style and format, and tracking performance. They take on the most time-consuming tasks for their clients, ensuring that every campaign is well-planned, effectively executed, and results-driven.

    Here’s how HypeAuditor helps Groupe Partenaire simplify influencer marketing and stay fast, agile, and strategic

    • Business challenges

      Since most of their clients run influencer campaigns on Instagram and TikTok, Groupe Partenaire needs a feature-rich tool to support their work. That’s why they chose HypeAuditor as their go-to influencer marketing platform.

    • Finding new influencers with the right metrics

      Groupe Partenaire needs to identify new influencers for their clients, but finding names isn’t the end of the process; they also have to ensure each influencer performs well. This means looking at key insights like views, engagement rates, and follower demographics to make informed decisions.

    • Accessing influencer contact information

      Not every influencer openly shares their email or contact details, making it a challenge for marketers to reach out. Without a reliable tool, finding the right contact often takes extra time and effort. For an agency like Groupe Partenaire, speed matters, so they need a solution that helps them access influencer contacts quickly and efficiently.

    • Sharing campaign details

      To keep clients involved and informed, Groupe Partenaire wants to share campaign details from the very start. They aim to keep clients connected to the process, allowing them to track progress, approve or reject content, and stay updated when selected influencers accept or decline collaboration offers.

    • Solution HypeAuditor 

      Advanced influencer reports

      HypeAuditor provides comprehensive reports for influencers across all tiers. These reports include basic metrics like engagement rate and follower count, as well as advanced insights such as audience quality, brand affinity, and follower growth trends. This helps Groupe Partenaire identify influencers who meet their clients' expectations. Additionally, the reports include influencers’ email addresses, saving time by eliminating the need to search for contact details separately.

    • Presentable campaign reports

      To meet Groupe Partenaire’s needs, HypeAuditor offers a campaign management suite that helps track performance and progress while also serving as a client-friendly reporting tool. The reports can be customized, allowing the agency to show or hide specific sections, such as budget, views, and audience insights. Clients can also access the campaign report via a shared link, even without signing up for HypeAuditor.

    “I gain a lot of time because I find influencers a lot faster, so it's mainly this advantage with HypeAuditor.”

    Camille Bonnelie

    Content Project Manager at Groupe Partenaire

    • Résultat 

      Saved time and effort

      Since using HypeAuditor, Groupe Partenaire has had no difficulties in finding, reaching, and working with influencers. The platform has significantly sped up the discovery process, allowing them to focus more on campaign execution. For them, the biggest advantage of using HypeAuditor is the time saved.

    • Faster access to influencer contacts

      Groupe Partenaire found that HypeAuditor helps them access influencer emails much faster compared to searching manually, making this a major plus for their workflow.

    • Des clients satisfaits

      Groupe Partenaire shared a successful campaign example for a fashion and beauty client, specifically in the shoe industry. They used HypeAuditor to manage the entire process from influencer discovery to campaign execution, and everything ran smoothly.

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