HypeAuditor
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UTILISATEUR DE HYPEAUDITOR

since December, 2024

PRODUITS HYPEAUDITOR UTILISÉS

Rapports d’influenceurs
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  • Bekina Boots is a family-owned Belgian brand with over 60 years of expertise in manufacturing durable, high-quality polyurethane safety work boots. Known for their lightweight material and long-lasting performance (lasting up to 4x longer than traditional rubber boots), Bekina is also deeply committed to sustainability.

    With a goal to achieve full CO₂ neutrality by 2040, the company integrates eco-conscious choices throughout its operations — from product design, packaging and biodiversity on and around the site to how they inspire others by telling their story through digital channels. Partnering with authentic influencers who align with their brand mission is a key part of that journey.

    • Défis commerciaux :

      Finding the right influencers globally

      Bekina Boots needed to identify influencers who shared similar values, had real engagement, and whose audience aligned with the brand — especially across different regions.

    • Ensuring audience authenticity

      To maintain credibility, it was essential to detect fake followers and engagement manipulation. Data transparency was key to building genuine partnerships.

    • Managing campaigns across countries

      With a growing number of collaborations, Bekina Boots sought a centralized platform to handle communication, analytics, and performance tracking for each campaign.

    • Solution HypeAuditor 

      Bekina Boots turned to HypeAuditor to simplify and scale their influencer marketing efforts:

    • Découverte d'influenceurs

      Using advanced filters such as Audience Quality Score (AQS), Account Growth Rate, Audience Type, and influencer category, the team built targeted longlists. These were later narrowed down to shortlists by country.

    • Mon réseau

      The team organized influencers into country-specific lists and used HypeAuditor’s tagging and filtering to prioritize outreach and track stages of collaboration.

    • Campaign & Messaging Tools

      Once a shortlist was finalized, communication and performance tracking were managed directly in-platform, allowing for a smooth workflow across multiple countries and languages.

    • Results

      Faster and more confident influencer selection

      HypeAuditor enabled Bekina Boots to quickly identify high-quality creators, aligned with their target audience and brand values.

    • Structured global outreach

      Country-specific lists and browser plug-in support allowed the brand to streamline its outreach and stay organized at scale.

    • Measurable campaign impact

      By tracking reach and engagement rate, Bekina Boots gained visibility into how influencer collaborations affected their brand awareness in key markets.

    “Authenticity is key for our brand. HypeAuditor helps us ensure that every influencer we partner with aligns with that value.”

    Laura Dekimpe

    Digital Marketer at Bekina Boots

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