Al igual que con cualquier otra estrategia de marketing, las analíticas de Instagram son la clave para el éxito de un programa de marketing de influencers. Un análisis detallado de los perfiles de los creadores te proporciona una idea de quiénes son sus seguidores y de si su audiencia coincide o no con tu mercado objetivo. Puede ayudarte a encontrar influencers relevantes para tu campaña.
Sin embargo, buscar un socio potencial sin las herramientas de análisis de Instagram adecuadas es como andar a tientas en la oscuridad. En HypeAuditor sabemos lo difícil que puede ser encontrar a la persona perfecta. Por eso hemos desarrollado una solución para ayudar a las marcas y agencias a investigar a los influencers en profundidad para que puedan tomar mejores decisiones y enriquecer sus programas de marketing de influencers.
HypeAuditor allows you to keep track of multiple valuable metrics so you can get all important information about the followers of your influencer.
Instagram Audience Demographics: country, city, language, ethnicity, age, and gender;
Instagram Audience Type: the percentage of different audience types among the creator’s subscribers like real people, mass followers, and suspicious accounts;
Audience Yearly Household Income: household income in USD;
Instagram Reach: the estimated number of people who see a creator’s post;
Audience Reachability: the percentage of people among the audience who see influencer’s posts in their feed;
Audience Authenticity: the percentage of authentic subscribers;
Audience Interests: topics their fans are interested in;
Audience Brand Affinity: brands their fans engage with;
Notable Followers: influencers that have recently interacted with this account.
Use these insights to better understand who might see your content if you partner with a particular creator.
Follower growth review is another key element of advanced influencer analytics. With HypeAuditor’s Instagram stats tracker, you’ll be able to explore how the audience of a selected creator is growing. Thanks to an automatic analysis based on a machine learning algorithm, we can spot if there are any unusual growth patterns and negative trends in the analyzed account.
You can also analyze bloggers’ engagement metrics to get an idea of how actively their subscribers interact with their content. With a powerful Instagram tracker, you’ll have all vital information right at your fingertips to strengthen your online marketing campaign.
