Wie NewTV Generation mit HypeAuditor sein Influencer-Marketing revolutioniert und den größten Marken der Welt hilft

Since NewTV Generation works with brands from different countries and markets, the company faced the challenge of quickly finding new influencers from different countries based on influencer categories, audience criteria, engagement rate, and other parameters. The company then needed to select influencers with an engaged audience and provide clients with visually appealing branded reports with detailed influencer characteristics for approval.

Then it was necessary to monitor the implementation of the campaign and provide their clients with detailed campaign reports.

Without the right software, these tasks take a lot of time, and some of them (like finding influencers based on the audience criteria), cannot be completed.

NewTV Generation uses HypeAuditor Discovery to find influencers from different countries among 227.1M+ Instagram accounts with over 20 helpful filters such as:

• Audience Demographics

• Influencer Performance

• Category and Keyword Filter

HypeAuditor’s Audience Quality Score (AQS) metric helps to filter out unnecessary accounts and narrow the search. NewTV Generation doesn’t work with influencers with low AQS.

NewTV Generation shares PDF reports containing influencer metrics with their clients to decide whether it’s worth including particular influencers in the campaign.

Reports look professional and provide clients with additional information about audience authenticity, reachability, and interests so that they can make data-driven decisions.

Influencer Campaign reports help quickly and efficiently collect all information about the campaign and provide clients with detailed campaign insights.