[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Beauty
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & CareersCars & MotorbikesCinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducation
Extreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & ToysLifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United Kingdom
All CountriesArgentinaAustraliaAustriaBelgiumBoliviaBrazilCanadaChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinlandFranceGermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab Emirates
United Kingdom
United StatesUruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
51
‌PrettyLittleThing @prettylittlething
prettylittlething
PrettyLittleThing
Fashion
Beauty
Lifestyle
18M
United Kingdom
1.9K
Preview
52
‌MAKEUP BY MARIO @makeupbymario
makeupbymario
MAKEUP BY MARIO
Beauty
14M
United States
2.5K
Preview
53
‌Jake-Jamie @jakejamie
jakejamie
Jake-Jamie
Beauty
630.2K
United Kingdom
57.1K
Preview
54
‌Maryam Malik @maryxm.mx
maryxm.mx
Maryam Malik
Fashion
Beauty
Lifestyle
796.5K
United Kingdom
46.4K
Preview
55
‌AMBER ROSE @amberrosegill
amberrosegill
AMBER ROSE
Beauty
Lifestyle
Shows
2.5M
United Kingdom
10.4K
Preview
56
‌Anastasia Beverly Hills @anastasiabeverlyhills
anastasiabeverlyhills
Anastasia Beverly Hills
Beauty
18.8M
United States
1.8K
Preview
57
‌Jamie Genevieve @jamiegenevieve
jamiegenevieve
Jamie Genevieve
Beauty
1.4M
United Kingdom
22.9K
Preview
58
‌Shaughna Phillips @shaughnaphillips
shaughnaphillips
Shaughna Phillips
Fitness & Gym
Beauty
Lifestyle
1.4M
United Kingdom
16.9K
Preview
59
‌TOM FORD @tomford
tomford
TOM FORD
Beauty
Fashion
Clothing & Outfits
12M
United States
2.7K
Preview
60
‌Aisha Shah @xaishashahx
xaishashahx
Aisha Shah
Shows
Family
Beauty
837.4K
United Kingdom
36.3K
Preview
61
‌𝚅𝚊𝚕𝚎𝚛𝚒𝚊 𝙵𝚎𝚛𝚛𝚎𝚒𝚛𝚊 𝙼𝚊𝚔𝚎𝚞𝚙 @valeriaferreiramakeup
valeriaferreiramakeup
𝚅𝚊𝚕𝚎𝚛𝚒𝚊 𝙵𝚎𝚛𝚛𝚎𝚒𝚛𝚊 𝙼𝚊𝚔𝚎𝚞𝚙
Beauty
Cinema & Actors/actresses
105.8K
United Kingdom
342.6K
Preview
62
‌Samuel A Bentham 🇬🇧 @samrascals_
samrascals_
Samuel A Bentham 🇬🇧
Beauty
Lifestyle
Art/Artists
1M
United Kingdom
28.8K
Preview
63
‌Urban Outfitters @urbanoutfitters
urbanoutfitters
Urban Outfitters
Shopping & Retail
Clothing & Outfits
Accessories & Jewellery
9.1M
United States
3.3K
Preview
64
‌PatriciaBright @patriciabright
patriciabright
PatriciaBright
Beauty
1.2M
United States
22.6K
Preview
65
‌Carolyn @theslowtraveler
theslowtraveler
Carolyn
Beauty
1.1M
United Kingdom
25.7K
Preview
66
‌Maybelline New York @maybelline
maybelline
Maybelline New York
Beauty
12.4M
United States
1.9K
Preview
67
‌WAKE UP AND MAKEUP @wakeupandmakeup
wakeupandmakeup
WAKE UP AND MAKEUP
Lifestyle
Beauty
11.4M
United States
1.9K
Preview
68
‌Benefit Cosmetics US @benefitcosmetics
benefitcosmetics
Benefit Cosmetics US
Beauty
10M
United States
2.2K
Preview
69
‌Sara Allaby @shoppingbagsara
shoppingbagsara
Sara Allaby
Clothing & Outfits
Beauty
Lifestyle
1.2M
United States
13.6K
Preview
70
‌Lucinda @lucindastrafford
lucindastrafford
Lucinda
Lifestyle
Beauty
910.7K
United Kingdom
24.9K
Preview
71
‌Lydia @lydiamillen
lydiamillen
Lydia
Beauty
Lifestyle
Fashion
1.4M
United Kingdom
15.5K
Preview
72
‌lorna luxe @lornaluxe
lornaluxe
lorna luxe
Luxury
Beauty
Accessories & Jewellery
1.4M
United Kingdom
13.5K
Preview
73
‌Sophie Hannah @sophiehannah
sophiehannah
Sophie Hannah
Beauty
Music
1.8M
United States
11.4K
Preview
74
‌Jill DIY | interiors | home styling | hacks @jillyshumblehome
jillyshumblehome
Jill DIY | interiors | home styling | hacks
DIY & Design
Beauty
196.2K
United Kingdom
115.2K
Preview
75
‌NYX Professional Makeup @nyxcosmetics
nyxcosmetics
NYX Professional Makeup
Beauty
14.5M
United States
1.3K
Preview
76
‌Molly Hull @mollyhull_
mollyhull_
Molly Hull
Beauty
411.3K
United States
46.7K
Preview
77
‌Tarte Cosmetics @tartecosmetics
tartecosmetics
Tarte Cosmetics
Beauty
Fitness & Gym
Health & Medicine
10.2M
United States
2K
Preview
78
‌Styled in Pakistan @styledinpakistan
styledinpakistan
Styled in Pakistan
Humor & Fun & Happiness
Lifestyle
Beauty
316.8K
United Kingdom
64K
Preview
79
‌UCHE NATORI @uchjn
uchjn
UCHE NATORI
Beauty
Lifestyle
599.4K
United States
33.6K
Preview
80
‌Elle Hervin @elle_the_home_bird
elle_the_home_bird
Elle Hervin
DIY & Design
Beauty
Literature & Journalism
925.5K
United Kingdom
20.5K
Preview
81
‌NARS Cosmetics @narsissist
narsissist
NARS Cosmetics
Beauty
Shopping & Retail
9.7M
United States
1.8K
Preview
82
‌Demi Jones @demijones1
demijones1
Demi Jones
Beauty
Lifestyle
1.2M
United Kingdom
10.4K
Preview
83
‌HABIBA NESSA @habibanessa
habibanessa
HABIBA NESSA
Family
Beauty
Lifestyle
228.7K
United Kingdom
79.2K
Preview
84
‌Charlotte Dawson @charlottedawsy
charlottedawsy
Charlotte Dawson
Family
Beauty
Cinema & Actors/actresses
1.4M
United Kingdom
11.2K
Preview
85
‌Sophie Kasaei @sophiekasaei_
sophiekasaei_
Sophie Kasaei
Beauty
Cinema & Actors/actresses
2M
United Kingdom
7K
Preview
86
‌Amy Childs @amychilds1990
amychilds1990
Amy Childs
Beauty
Family
Cinema & Actors/actresses
1.2M
United Kingdom
11.6K
Preview
87
‌Milica Maslan - Artdecom @artdecom
artdecom
Milica Maslan - Artdecom
Beauty
98.9K
United Kingdom
165.9K
Preview
88
‌Kirsty Gore @kjg_home
kjg_home
Kirsty Gore
DIY & Design
Beauty
1.5M
United Kingdom
9.4K
Preview
89
‌Gemma Clair Collins @gemmacollins
gemmacollins
Gemma Clair Collins
Family
Beauty
Lifestyle
2.2M
United Kingdom
6.8K
Preview
90
‌💋 BÎмÎηÎ 💋 @biminibabes
biminibabes
💋 BÎмÎηÎ 💋
Beauty
Music
Cinema & Actors/actresses
949K
United Kingdom
14.5K
Preview
91
‌Anum Falak @anamfalak
anamfalak
Anum Falak
Beauty
1M
Pakistan
9.1K
Preview
92
‌Cameron Valentina Eyre @cameronvalentinaaa
cameronvalentinaaa
Cameron Valentina Eyre
Beauty
Lifestyle
364.3K
United States
38.7K
Preview
93
‌Michelle Visage @michellevisage
michellevisage
Michelle Visage
Beauty
2.2M
United Kingdom
5.7K
Preview
94
‌Nikki_Makeup @nikki_makeup
nikki_makeup
Nikki_Makeup
Beauty
2.1M
United States
5.5K
Preview
95
‌𝐆𝐲𝐦𝐬𝐡𝐚𝐫𝐤 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 💪 @_gym_rockstars
_gym_rockstars
𝐆𝐲𝐦𝐬𝐡𝐚𝐫𝐤 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 💪
Beauty
927.6K
United Kingdom
13.1K
Preview
96
‌Aistė Haas @heygreatnails
heygreatnails
Aistė Haas
Beauty
1M
United States
12.1K
Preview
97
‌Charlotte Tilbury, MBE @charlottetilbury
charlottetilbury
Charlotte Tilbury, MBE
Beauty
6.7M
United States
1.7K
Preview
98
‌Morphe @morphebrushes
morphebrushes
Morphe
Beauty
10M
United States
1.1K
Preview
99
‌L'Oréal Paris Official @lorealparis
lorealparis
L'Oréal Paris Official
Beauty
11M
United States
1.1K
Preview
100
‌Victoria Magrath @victoria
victoria
Victoria Magrath
Beauty
Fashion
Modeling
1.3M
United Kingdom
9K
Preview
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