[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Beauty
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & CareersCars & MotorbikesCinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & DesignEducation
Extreme Sports & Outdoor activity
FamilyFashionFinance & EconomicsFitness & GymFood & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & ToysLifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
Photography
Politics
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Science
Shopping & Retail
Shows
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Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
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Canada
All CountriesArgentinaAustraliaAustriaBelgiumBoliviaBrazil
Canada
ChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinlandFranceGermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Bretman Rock @bretmanrock
bretmanrock
Bretman Rock
Art/Artists
Beauty
18.8M
United States
435.3K
Free Report
2
‌Mei Pang @meicrosoft
meicrosoft
Mei Pang
Beauty
2.9M
United States
108.7K
Free Report
3
‌Urban Outfitters @urbanoutfitters
urbanoutfitters
Urban Outfitters
Shopping & Retail
Clothing & Outfits
Accessories & Jewellery
9.1M
United States
12.5K
Free Report
4
‌e.l.f. Cosmetics and Skincare @elfcosmetics
elfcosmetics
e.l.f. Cosmetics and Skincare
Beauty
Health & Medicine
Fitness & Gym
7.1M
United States
13.4K
Preview
5
‌Motivational & Relatable @advice
advice
Motivational & Relatable
Beauty
13.5M
United States
7.7K
Preview
6
‌FENTY BEAUTY BY RIHANNA @fentybeauty
fentybeauty
FENTY BEAUTY BY RIHANNA
Beauty
Shopping & Retail
12.9M
United States
5.9K
Preview
7
‌Sephora @sephora
sephora
Sephora
Beauty
22.3M
United States
3.3K
Preview
8
‌Celina Myers @celinaspookyboo
celinaspookyboo
Celina Myers
Lifestyle
Shows
Beauty
2.9M
United States
22.8K
Preview
9
‌NARS Cosmetics @narsissist
narsissist
NARS Cosmetics
Beauty
Shopping & Retail
9.7M
United States
6.7K
Preview
10
‌Ashley Callingbull @ashleycallingbull
ashleycallingbull
Ashley Callingbull
Beauty
Modeling
Cinema & Actors/actresses
2M
Canada
11.7K
Preview
11
‌MAKEUP BY MARIO @makeupbymario
makeupbymario
MAKEUP BY MARIO
Beauty
14M
United States
2.5K
Preview
12
‌M·A·C Cosmetics @maccosmetics
maccosmetics
M·A·C Cosmetics
Beauty
Shopping & Retail
24.3M
United States
1.5K
Preview
13
‌Maybelline New York @maybelline
maybelline
Maybelline New York
Beauty
12.4M
United States
2.4K
Preview
14
‌PrettyLittleThing @prettylittlething
prettylittlething
PrettyLittleThing
Fashion
Beauty
Lifestyle
18M
United Kingdom
1.4K
Preview
15
‌Gurnaz @itsgurnaz
itsgurnaz
Gurnaz
Beauty
Music
Cinema & Actors/actresses
570.6K
India
37K
Preview
16
‌NYX Professional Makeup @nyxcosmetics
nyxcosmetics
NYX Professional Makeup
Beauty
14.6M
United States
1.3K
Preview
17
‌Too Faced Cosmetics @toofaced
toofaced
Too Faced Cosmetics
Beauty
12.7M
United States
1.2K
Preview
18
‌Anastasia Beverly Hills @anastasiabeverlyhills
anastasiabeverlyhills
Anastasia Beverly Hills
Beauty
18.8M
United States
772
Preview
19
‌Tarte Cosmetics @tartecosmetics
tartecosmetics
Tarte Cosmetics
Beauty
Fitness & Gym
Health & Medicine
10.2M
United States
1.3K
Preview
20
‌Ariba Pervaiz @ariba_pervaiz
ariba_pervaiz
Ariba Pervaiz
Beauty
Family
499.7K
United States
22.4K
Preview
21
‌Frouzan M. 💄🇦🇫🇨🇦 @froartistry
froartistry
Frouzan M. 💄🇦🇫🇨🇦
Beauty
766.7K
United States
12.9K
Preview
22
‌Morphe @morphebrushes
morphebrushes
Morphe
Beauty
10M
United States
774
Preview
23
‌Stephanie Valentine @glamzilla
glamzilla
Stephanie Valentine
Beauty
805.1K
United States
9K
Preview
24
‌samantha ravndahl @ssssamanthaa
ssssamanthaa
samantha ravndahl
Beauty
2.1M
United States
2.7K
Preview
25
‌Janelle Sherwick @prairiestylehome
prairiestylehome
Janelle Sherwick
DIY & Design
Beauty
Art/Artists
387.1K
United States
12.5K
Preview
26
‌Cyrus / کوروش @cyrusveyssi
cyrusveyssi
Cyrus / کوروش
Beauty
417.9K
United States
12.5K
Preview
27
‌VENDELLA SONIA @vendellasonia
vendellasonia
VENDELLA SONIA
Beauty
Modeling
309.6K
Canada
15.8K
Preview
28
‌Wendy @thekwendyhome
thekwendyhome
Wendy
Beauty
DIY & Design
Family
868.5K
United States
5.4K
Preview
29
‌Læti DeCaru ☻ | self-love advocate @laetidecaru
laetidecaru
Læti DeCaru ☻ | self-love advocate
Beauty
Lifestyle
595.1K
United States
6.6K
Preview
30
‌Bouchra Ennokra 🕊 @bouchra.ennokra
bouchra.ennokra
Bouchra Ennokra 🕊
Beauty
Fashion
553.3K
United States
7.9K
Preview
31
‌Derek Turcotte @drkturcotte
drkturcotte
Derek Turcotte
Beauty
Comics & sketches
Art/Artists
339.9K
United States
10.4K
Preview
32
‌Thanuska 🕊 @thanuska.s
thanuska.s
Thanuska 🕊
Beauty
Shows
Cinema & Actors/actresses
384.6K
Canada
8.2K
Preview
33
‌Apeenaiyah @apeenaiyah
apeenaiyah
Apeenaiyah
Fashion
Beauty
137.9K
Canada
23.4K
Preview
34
‌Mani @mani_chandhar
mani_chandhar
Mani
Lifestyle
Beauty
534.9K
India
4.9K
Preview
35
‌dhivya sri @dhivya.sri
dhivya.sri
dhivya sri
Beauty
Lifestyle
441.9K
India
6.4K
Preview
36
‌Audrey Anne Jean @audreyannej
audreyannej
Audrey Anne Jean
Beauty
Lifestyle
Cinema & Actors/actresses
1.1M
Canada
2.8K
Preview
37
‌Sarosh Aftab @urfavbrowngirll
urfavbrowngirll
Sarosh Aftab
Clothing & Outfits
Lifestyle
Beauty
104.7K
Canada
24.5K
Preview
38
‌Sohal Toor @blueroseartistry
blueroseartistry
Sohal Toor
Beauty
Lifestyle
230.5K
Canada
11.2K
Preview
39
‌Reema Jaber @hairbyreema
hairbyreema
Reema Jaber
Beauty
423.9K
United States
5.1K
Preview
40
‌Tina Butau 💫 Home| Cleaning| Organization @tcvm_home
tcvm_home
Tina Butau 💫 Home| Cleaning| Organization
Beauty
DIY & Design
1.4M
Canada
1.3K
Preview
41
‌MAKE UP FOR EVER @makeupforever
makeupforever
MAKE UP FOR EVER
Beauty
6.7M
United States
279
Preview
42
‌CLOE | THOMSON | Your DIY BFF @cloe.thomson
cloe.thomson
CLOE | THOMSON | Your DIY BFF
Beauty
DIY & Design
Family
253.2K
United States
7K
Preview
43
‌Allana Davison @allanaramaa
allanaramaa
Allana Davison
Beauty
319.9K
United States
4.8K
Preview
44
‌Shawtysin✨ @shawtysin_
shawtysin_
Shawtysin✨
Beauty
315.3K
United States
5.2K
Preview
45
‌Aurora Lovestrand @roralovestrand
roralovestrand
Aurora Lovestrand
Beauty
464K
Canada
3.4K
Preview
46
‌Nilo Haq @nilohaq
nilohaq
Nilo Haq
Beauty
384.5K
Canada
3.6K
Preview
47
‌Tamia @tamiaoveres
tamiaoveres
Tamia
Beauty
193.9K
Canada
6.5K
Preview
48
‌Serena Pitt @serena_pitt
serena_pitt
Serena Pitt
Beauty
Lifestyle
666.8K
United States
1.9K
Preview
49
‌Jimbo @jimbothedragclown
jimbothedragclown
Jimbo
Beauty
Music
Art/Artists
631.8K
United States
2K
Preview
50
‌Krishna Patel ✨ Beauty + Self Care @lavishkrish
lavishkrish
Krishna Patel ✨ Beauty + Self Care
Fashion
Beauty
Lifestyle
642.6K
United States
2K
Preview
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