Digitalscom is a digital marketing agency that helps brands in Turkey build effective communication strategies and execute influencer marketing campaigns.
The agency focuses on connecting brands with the right creators through data-driven strategy, creative campaign concepts, and long-term influencer collaborations.
The influencer marketing team has over 7 years of industry experience, working closely with both brands and creators to deliver impactful campaigns.
Before implementing HypeAuditor, Digitalscom relied on a combination of manual research and several reporting tools to evaluate influencers. This created several challenges:
Time-consuming influencer research and vetting
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Limited confidence in data accuracy
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Difficulty detecting fraudulent followers and artificial engagement
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Lack of deep audience insights when evaluating long-term influencer partnerships
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
The team needed a reliable way to analyze influencers and support campaign decisions with accurate data.
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Digitalscom implemented HypeAuditor to streamline influencer evaluation and gain deeper insights into creator audiences. Two team members actively use the platform, but the insights and reports are shared across the entire team and inform most strategic decisions. The agency primarily uses HypeAuditor for audience insight analysis, including:
Audience Quality Score (AQS) assessment
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Brand affinity analysis
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Audience authenticity checks
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Engagement analysis
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Reach and impressions tracking
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
These insights help the team identify the most suitable creators for long-term collaborations and ensure that influencer audiences align with brand values.
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
The agency mainly works with influencers on:
The primary platform for brand–audience engagement in Turkey.
TikTok
Rapidly growing and increasingly used in campaigns over the last 1–2 years.
YouTube
Used mainly for long-form storytelling and deeper brand narratives.
| Metric | Why it matters |
|---|---|
| Audience Quality Score (AQS) | Evaluates influencer audience quality |
| Engagement Rate (ER) | Measures audience interaction |
| Audience Authenticity | Helps detect fraudulent followers |
| Reach & Impressions | Indicates potential campaign visibility |
| Story View Rate | Important for Instagram story performance |
| Cost per Engagement (CPE) | Key KPI for campaign efficiency |
Since adopting HypeAuditor, Digitalscom has significantly improved its influencer campaign workflow. Key outcomes include:
50% reduction in influencer discovery time
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
More reliable reporting and stronger trust from brand clients
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Better influencer selection based on audience insights
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Improved campaign ROI and cost efficiency
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
The platform enables the team to evaluate creators with confidence and make faster, data-driven decisions.
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
HypeAuditor also helped Digitalscom identify stronger brand–influencer matches. For example, when working with a lifestyle brand, the team used brand affinity insights to find creators whose audiences closely aligned with the brand’s values. This resulted in:
Higher engagement rates
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
More authentic brand communication
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
Stronger long-term influencer partnerships
POT-Creation-Date: 2026-05-15T09:42:47.041Z Language: es_ES MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Plural-Forms: nplurals=2; plural=(n != 1); X-Crowdin-Project: hypeauditor X-Crowdin-Project-ID: 378649 X-Crowdin-Language: es-ES X-Crowdin-File: auditor_ssr_js.po X-Crowdin-File-ID: 33 Project-Id-Version: hypeauditor Language-Team: Spanish PO-Revision-Date: 2026-05-16 06:03
“HypeAuditor has helped us find influencers whose audience values align closely with brand identity. This leads to stronger engagement and more organic brand connections.”
Ayça Atik
Influencer Marketing Group Manager
Comparte, inspira y benefíciate: participa en nuestro programa de casos de estudio
Acompáñanos en nuestro Programa de casos de estudio y cuéntanos cómo HypeAuditor ha enriquecido tu marketing de influencers y creado nuevas oportunidades. Te esperan recompensas muy interesantes.
Comparte tu historia
