Historias de clientes
Cómo las marcas y las agencias hacen crecer sus negocios con HypeAuditor
Atmos is a prominent Japanese streetwear and sneaker boutique based in Tokyo, Japan, founded in 2000. The brand offers a wide range of products, including limited-edition items, special models, original apparel, and accessories. They carry brands like Nike, Adidas, Jordan, New Balance, Converse, Asics, Puma, and Vans, making them popular among sneaker enthusiasts and young consumers.
To stay connected with their audience, Atmos uses HypeAuditor as a reliable influencer marketing tool, helping them verify authentic influencers who resonate with Japanese consumers, engage in conversations across platforms, and make informed decisions when selecting influencers.
- Business challenge:
Atmos wants to ensure they collaborate with influencers who have the right demographics and high-quality audiences while keeping a pulse on social media conversations about them.
Choose the right influencers through data-driven metrics
Relying on gut feeling alone is not enough. They need valuable metrics to see if an influencer truly fits their brand identity and to make confident, metrics-based decisions.
Ensure influencer authenticity
Although some accounts have a large following, it’s difficult to determine whether their followers are real or not.
Monitor social media conversations
Atmos wants to be an active part of the conversation, but depending solely on hashtags is not enough to track what and how people are talking about them.
- HypeAuditor como solución:
Análisis exhaustivos de los influencers
Using HypeAuditor’s influencer reports, Atmos can evaluate influencers who fit their brand vision and truly engage their audience.
Connecting with a quality audience
HypeAuditor’s proprietary metric, AQS (Audience Quality Score), enables Atmos to verify the audience quality of their chosen influencers.
Staying tuned into social media conversations
Atmos can track their social media presence using HypeAuditor’s social listening feature, keeping them informed about what people are saying about them.
“Every time we use it, it's more about asking, 'Hey, what data analytics are out there?' And we don't really have to guess, because HypeAuditor takes the guessing out of the game.”
Mel Peralta
Vice-President of Atmos Global
- Los resultados:
Less time spent on selecting influencers
Atmos no longer needs to spend days or weeks deciding who to collaborate with for a campaign. The analytical data helps them identify the most impactful and valuable influencers to achieve their campaign goals.
Informed decisions for campaigns
By using HypeAuditor’s influencer reports, Atmos has become more efficient and targeted in verifying influencer data — eliminating guesswork.
Improved brand presence
Atmos never misses brand mentions and conversations, even when those discussions take place outside their own page.
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