6 Influencer Marketing Musts for Black Friday

What are we going to talk about?

Cyber Week is the most lucrative period for retailers and brands on the marketing calendar. More than $33.9B was spent by consumers last year during this period alone.

Driving results during the competitive Black Friday through Cyber Monday period comes down to promoting products through authentic content, targeted at the right audience at the right time. Influencer marketing can help you achieve this by partnering with creators to recommend your products to their social media following.