[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
Download free report
English
PricingFor influencers
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
Fashion
Modeling
Beauty
399.7M
United States
2.1M
2
Modeling
Fashion
293.9M
United States
2.4M
3
Cinema & Actors/actresses
Fashion
184.4M
United States
3.3M
4
Fashion
Beauty
362.9M
United States
1M
5
Music
Fashion
319M
United States
960.3K
6
Music
Fashion
167.6M
United States
1.1M
7
Lifestyle
Fashion
Clothing & Outfits
59M
Iran
3.1M
8
Modeling
Fashion
20.5M
Turkey
493.4K
9
Music
Modeling
Fashion
14M
Indonesia
674.3K
10
Modeling
Fashion
Lifestyle
22.8M
Brazil
260.4K
11
Cinema & Actors/actresses
Lifestyle
Fashion
37M
Brazil
96.2K
12
Beauty
Cinema & Actors/actresses
Fashion
20.7M
Philippines
196.6K
13
Cinema & Actors/actresses
Modeling
Fashion
14.7M
Mexico
221.9K
14
Music
Cinema & Actors/actresses
Modeling
14M
Thailand
278.4K
15
Beauty
Cinema & Actors/actresses
Modeling
18.3M
Philippines
197.9K
16
Modeling
Lifestyle
Fashion
19.7M
United States
137.7K
17
Music
Cinema & Actors/actresses
Fashion
20M
United States
142.1K
18
Modeling
Fashion
22.1M
Brazil
127.5K
19
Art/Artists
Fashion
Music
15.3M
United States
196.1K
20
Family
Beauty
Fashion
7M
United States
303.3K
21
Cinema & Actors/actresses
Modeling
Lifestyle
14.1M
Philippines
197.8K
22
Fashion
Modeling
35.2M
India
78.8K
23
Modeling
Fashion
20.3M
United States
116.7K
24
Music
Art/Artists
Modeling
6.3M
United States
441.9K
25
Music
Cinema & Actors/actresses
Fashion
12.9M
Brazil
187.8K
26
Beauty
Fashion
Modeling
8.7M
United States
261.4K
27
Literature & Journalism
Fashion
49.4M
United States
46.8K
28
Modeling
Fashion
17.6M
United States
121.8K
29
Fashion
8M
United States
207.5K
30
Fashion
12.2M
United States
162.4K
31
Art/Artists
Fashion
Modeling
10.8M
Brazil
203.3K
32
Lifestyle
Modeling
Fashion
6.3M
United States
309.1K
33
Accessories & Jewellery
Clothing & Outfits
Fashion
52.4M
United States
39K
34
Lifestyle
Fashion
7.9M
United Kingdom
206.1K
35
Lifestyle
Fashion
5.1M
United States
320.2K
36
Cinema & Actors/actresses
Modeling
Fashion
12.9M
Thailand
130.4K
37
Modeling
Fashion
16.2M
Indonesia
100.7K
38
Shows
Modeling
Fashion
6.3M
Indonesia
257.2K
39
Lifestyle
Fashion
Cinema & Actors/actresses
12.4M
India
124.9K
40
Beauty
Lifestyle
Fashion
7.6M
Indonesia
203.3K
41
Fashion
Lifestyle
Beauty
7.8M
Mexico
167.5K
42
Fashion
9.8M
United States
143.9K
43
Fashion
5M
India
314.8K
44
Modeling
Lifestyle
Fashion
10M
Thailand
125.7K
45
Art/Artists
Modeling
Music
29.3M
United States
44.3K
46
Fashion
12.7M
Brazil
76.4K
47
Fashion
Beauty
Lifestyle
2.3M
United States
530.1K
48
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
United States
21.1K
49
Fashion
Clothing & Outfits
Accessories & Jewellery
46.1M
United States
27.5K
50
Family
Shows
Fashion
1.2M
United States
665.1K
1
2310

Top Fashion Influencers on Instagram

Instagram gave us several fabulous ways to communicate with each other, grow our personal brands, and gain fame. With millions of active daily users, it’s now one of the most popular social media platforms visited by people of all generations. moreover, Instagram is home to many influencers and opinion leaders who monetize their talents and inventiveness and collaborate with brands.

This list of the Top Fashion Instagram accounts gives you the most popular influencers from any country who creates content correlated with the Fashion topic. And if you want to see the most favorite creators from other niches you can lightly do it by selection of the propper category in the drop-down menu on the top of the list.

List of the most followerd Instagram Influencers in the Fashion Category

In May 2024, the most popular Fashion creators is Kylie with an Instagram audience of 399.7M followers. The audience of @kyliejenner, for the most part, lives in United States. In the top list, you can also check the engagement of @kyliejenner. The average engagement is 2.7M likes and comments, while authentic engagement is 2.1M likes and comments.

The second most popular Fashion Instagram creator is Kendall with 293.9M followers. The audience of the creator lives, for the most part, in United States. The average engagement of Kendall is 3.1M likes and comments. The third most popular Fashion Instagram creator is Zendaya with 184.4M followers. They mostly live in United States. The average engagement of @zendaya is 4.4M likes and comments.

Top Instagram Influencer Ranking Algorithm

Find other most popular Fashion creators on Instagram in our top list, alongside their engagement. Our artificial intelligence algorithm uses the size of real audiences and the authentic engagement of Instagrammers to rank them by their popularity. The influencer marketing space is permanently changing with fresh talents turning up to the scene. That’s why positions of accounts are regularly shifting likewise. You may see that some influencers improve their positions and go up in this leaderboard. simultaneously, some creators may miss their positions.

You can also check the Top Fashion Instagram Influencers in a particular country. Or, pick other categories to discover popular niche Instagrammers with other content topics: Fitness and Gym, Food and Cooking, Health and Medicine, or else.

The detailed reports on any influencer give you much information about their followers demographics, engagement, authenticity, and sponsored collaborations. You can find in-depth insights in the HypeAuditor Account Analytics reports.

FAQ: Top Fashion Instagram Accounts Ranking

Who is the most popular Fashion influencer on Instagram?

The most popular Fashion influencer on Instagram is @kyliejenner.

How many followers does the most popular Fashion Instagram influencer have?

The most popular Fashion Instagram influencer is @kyliejenner. He has 399.7M followers.

What statistics are available for the top Fashion influencers on Instagram?

You can see the number of followers, categories, audience country, engagement metrics, and position changes compared to the last month.

How do you detect Instagram audience location?

Influencer’s audience location is detected by the analysis of active and engaged audience (those who put likes and write comments). We show the country where the majority of the audience lives.

How do you detect topics of Instagram profiles?

In order to correctly identify topics, we analyze the bio and content of influencers' posts. We use machine learning to understand their meaning and, based on this, indicate the appropriate topics.

What is Authentic Engagement?

Authentic Engagement is our metric that shows the average number of organic likes and comments per Instagram post, which are likes and comments that come from real people.