[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
Top Rankings
Top influencers by cityInstagram Top 1000YouTube Top 1000TikTok Top 1000
Fashion
All CategoriesAccessories & JewelleryAdult contentAlcohol
Animals
Architecture & Urban Design
Art/Artists
BeautyBusiness & CareersCars & MotorbikesCinema & Actors/actresses
Clothing & Outfits
Comics & sketches
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DIY & DesignEducation
Extreme Sports & Outdoor activity
Family
Fashion
Finance & EconomicsFitness & GymFood & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & ToysLifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
ModelingMusic
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
Brazil
All CountriesArgentinaAustraliaAustriaBelgiumBolivia
Brazil
CanadaChileColombiaCosta RicaCzechiaDenmarkDominican RepublicEcuadorEgyptEl SalvadorFinlandFranceGermanyGreeceGuatemalaHong KongIndiaIndonesiaItalyJapanKuwaitLebanonMalaysiaMexicoMoroccoNetherlandsNorwayPakistanPanamaParaguayPeruPhilippinesPolandPortugalPuerto RicoRomaniaRussiaSaudi ArabiaSingaporeSlovakiaSouth AfricaSouth KoreaSpainSwedenSwitzerlandThailandTurkeyUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguay
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
1
‌Kylie @kyliejenner
kyliejenner
Kylie
Fashion
Modeling
Beauty
399.7M
United States
2.1M
Free Report
2
‌Kendall @kendalljenner
kendalljenner
Kendall
Modeling
Fashion
293.9M
United States
2.4M
Free Report
3
‌Zendaya @zendaya
zendaya
Zendaya
Cinema & Actors/actresses
Fashion
184.4M
United States
3.3M
Free Report
4
‌Kim Kardashian @kimkardashian
kimkardashian
Kim Kardashian
Fashion
Beauty
362.9M
United States
1M
Preview
5
‌Beyoncé @beyonce
beyonce
Beyoncé
Music
Fashion
319M
United States
960.3K
Preview
6
‌Cardi B @iamcardib
iamcardib
Cardi B
Music
Fashion
167.6M
United States
1.1M
Preview
7
‌Gisele Bündchen @gisele
gisele
Gisele Bündchen
Modeling
Fashion
Lifestyle
22.8M
Brazil
260.4K
Preview
8
‌Paolla Oliveira @paollaoliveirareal
paollaoliveirareal
Paolla Oliveira
Cinema & Actors/actresses
Lifestyle
Fashion
37M
Brazil
96.2K
Preview
9
‌Mark Tuan @marktuan
marktuan
Mark Tuan
Music
Cinema & Actors/actresses
Modeling
14M
Thailand
278.4K
Preview
10
‌JADE @jadepicon
jadepicon
JADE
Modeling
Fashion
22.1M
Brazil
127.5K
Preview
11
‌troye sivan @troyesivan
troyesivan
troye sivan
Art/Artists
Fashion
Music
15.3M
United States
196.1K
Preview
12
‌𝗖𝗮𝗻𝗱𝗶𝗰𝗲 @candiceswanepoel
candiceswanepoel
𝗖𝗮𝗻𝗱𝗶𝗰𝗲
Modeling
Fashion
20.3M
United States
116.7K
Preview
13
‌tyler jøseph @tylerrjoseph
tylerrjoseph
tyler jøseph
Music
Art/Artists
Modeling
6.3M
United States
441.9K
Preview
14
‌Avril Lavigne @avrillavigne
avrillavigne
Avril Lavigne
Music
Cinema & Actors/actresses
Fashion
12.9M
Brazil
187.1K
Preview
15
‌Vogue @voguemagazine
voguemagazine
Vogue
Literature & Journalism
Fashion
49.4M
United States
46.8K
Preview
16
‌Adriana Lima @adrianalima
adrianalima
Adriana Lima
Modeling
Fashion
17.6M
United States
121.8K
Preview
17
‌Donatella Versace @donatella_versace
donatella_versace
Donatella Versace
Fashion
12.2M
United States
162.4K
Preview
18
‌CL @chaelincl
chaelincl
CL
Art/Artists
Fashion
Modeling
10.8M
Brazil
203.3K
Preview
19
‌GUCCI @gucci
gucci
GUCCI
Accessories & Jewellery
Clothing & Outfits
Fashion
52.4M
United States
39K
Preview
20
‌The Shade Room @theshaderoom
theshaderoom
The Shade Room
Art/Artists
Modeling
Music
29.3M
United States
57.8K
Preview
21
‌Pabllo Vittar @pabllovittar
pabllovittar
Pabllo Vittar
Fashion
12.7M
Brazil
76.4K
Preview
22
‌CHANEL @chanelofficial
chanelofficial
CHANEL
Fashion
Accessories & Jewellery
Clothing & Outfits
60M
United States
21.1K
Preview
23
‌Dior Official @dior
dior
Dior Official
Fashion
Clothing & Outfits
Accessories & Jewellery
46.1M
United States
23.8K
Preview
24
‌Maya Massafera @mayamassafera
mayamassafera
Maya Massafera
Fashion
5.5M
Brazil
117K
Preview
25
‌Red Velvet Official @redvelvet.smtown
redvelvet.smtown
Red Velvet Official
Music
Beauty
Fashion
12.2M
Indonesia
77.2K
Preview
26
‌♔Winnie Harlow♔ @winnieharlow
winnieharlow
♔Winnie Harlow♔
Beauty
Modeling
Fashion
10.1M
United States
71.3K
Preview
27
‌Camila Queiroz @camilaqueiroz
camilaqueiroz
Camila Queiroz
Cinema & Actors/actresses
Fashion
21.2M
Brazil
33.2K
Preview
28
‌Louis Vuitton @louisvuitton
louisvuitton
Louis Vuitton
Fashion
Clothing & Outfits
Accessories & Jewellery
55.5M
United States
14K
Preview
29
‌Clara Maia | ACFIT2 BURN @claramaia_
claramaia_
Clara Maia | ACFIT2 BURN
Fashion
2.5M
Brazil
174.9K
Preview
30
‌Grant Gustin @grantgust
grantgust
Grant Gustin
Cinema & Actors/actresses
Fashion
7.9M
United States
62.7K
Preview
31
‌Flavia Pavanelli @flaviapavanelli
flaviapavanelli
Flavia Pavanelli
Cinema & Actors/actresses
Lifestyle
Fashion
19M
Brazil
18K
Preview
32
‌Tutorial | Diy | Arts | Tips 💋 @tutorialsgallery
tutorialsgallery
Tutorial | Diy | Arts | Tips 💋
Art/Artists
Fashion
13.3M
United States
23.8K
Preview
33
‌ @bryant
bryant
Fashion
9M
United States
43.6K
Preview
34
‌Jessica Capshaw @jessicacapshaw
jessicacapshaw
Jessica Capshaw
Family
Fashion
Modeling
3.8M
United States
91.3K
Preview
35
‌Moda Para Meninas - FASHION @modaparameninas
modaparameninas
Moda Para Meninas - FASHION
Fashion
8.9M
Brazil
26.1K
Preview
36
‌Burberry @burberry
burberry
Burberry
Fashion
Clothing & Outfits
Accessories & Jewellery
20.1M
United States
17K
Preview
37
‌Behati Prinsloo Levine @behatiprinsloo
behatiprinsloo
Behati Prinsloo Levine
Modeling
Lifestyle
Fashion
9.3M
United States
34.8K
Preview
38
‌Brunna Gonçalves @brunnagoncalves
brunnagoncalves
Brunna Gonçalves
Lifestyle
Shows
Fashion
6.2M
Brazil
38.3K
Preview
39
‌Versace @versace
versace
Versace
Accessories & Jewellery
Clothing & Outfits
Fashion
30M
Azerbaijan
9.2K
Preview
40
‌SASHA @sashameneghel
sashameneghel
SASHA
Cinema & Actors/actresses
Modeling
Fashion
8.4M
Brazil
25.9K
Preview
41
‌Prada @prada
prada
Prada
Clothing & Outfits
Accessories & Jewellery
Fashion
33.6M
United States
7.9K
Preview
42
‌𝐍𝐎𝐎𝐑 𝐌𝐈𝐀𝐍 @thenoormian
thenoormian
𝐍𝐎𝐎𝐑 𝐌𝐈𝐀𝐍
Lifestyle
Modeling
Fashion
3.9M
Brazil
30.7K
Preview
43
‌Calvin Klein @calvinklein
calvinklein
Calvin Klein
Clothing & Outfits
Fashion
25.7M
United States
8.4K
Preview
44
‌Dolce&Gabbana @dolcegabbana
dolcegabbana
Dolce&Gabbana
Accessories & Jewellery
Clothing & Outfits
Fashion
30.8M
Italy
5.3K
Preview
45
‌BOSS @boss
boss
BOSS
Fashion
Clothing & Outfits
12.2M
United States
10.7K
Preview
46
‌SAINT LAURENT @ysl
ysl
SAINT LAURENT
Fashion
Clothing & Outfits
12.6M
United States
11.4K
Preview
47
‌Valentino @maisonvalentino
maisonvalentino
Valentino
Fashion
19.1M
Italy
6.8K
Preview
48
‌Jack Griffo @jackgriffo
jackgriffo
Jack Griffo
Music
Cinema & Actors/actresses
Modeling
4.6M
Brazil
24.7K
Preview
49
‌Balenciaga @balenciaga
balenciaga
Balenciaga
Fashion
Clothing & Outfits
Accessories & Jewellery
14.6M
United States
8.9K
Preview
50
‌Sara Sampaio @sarasampaio
sarasampaio
Sara Sampaio
Modeling
Fashion
8.6M
Portugal
13.8K
Preview
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