[2024 BENCHMARK REPORT] Get the latest in industry trends with HypeAuditor and Similarweb
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Top Rankings
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Top Beauty Influencers on Instagram in the United States
Find top Instagram Beauty influencers in 2024. Find out who is the #1 Beauty creator in the United States and get a list of the most popular Instagram accounts.
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How we calculate
Share all TOP
Beauty
All Categories
Accessories & Jewellery
Adult content
Alcohol
Animals
Architecture & Urban Design
Art/Artists
Beauty
Business & Careers
Cars & Motorbikes
Cinema & Actors/actresses
Clothing & Outfits
Comics & sketches
Computers & Gadgets
Crypto
DIY & Design
Education
Extreme Sports & Outdoor activity
Family
Fashion
Finance & Economics
Fitness & Gym
Food & Cooking
Gaming
Health & Medicine
Humor & Fun & Happiness
Kids & Toys
Lifestyle
Literature & Journalism
Luxury
Machinery & Technologies
Management & Marketing
Mobile related
Modeling
Music
NFT
Nature & landscapes
Photography
Politics
Racing Sports
Science
Shopping & Retail
Shows
Sports with a ball
Sweets & Bakery
Tobacco & Smoking
Trainers & Coaches
Travel
Water sports
Winter sports
United States
All Countries
Argentina
Australia
Austria
Belgium
Bolivia
Brazil
Canada
Chile
Colombia
Costa Rica
Czechia
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Finland
France
Germany
Greece
Guatemala
Hong Kong
India
Indonesia
Italy
Japan
Kuwait
Lebanon
Malaysia
Mexico
Morocco
Netherlands
Norway
Pakistan
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Thailand
Turkey
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
How we calculate
Share all
Rank
Influencer
Category
Followers
Country
Eng. (Auth.)
Eng. (Avg.)
51
iamamyjackson
Amy Jackson
Beauty
Cinema & Actors/actresses
Modeling
13.6M
India
44.7K
58.1K
Preview
52
luisafernandaw
Luisa Fernanda W
Lifestyle
Beauty
19.3M
Colombia
25.9K
40.7K
Preview
53
jessica.syj
Jessica Jung
Modeling
Beauty
12.2M
Indonesia
52.8K
64.5K
Preview
54
supremenewyork
Supreme
Beauty
Modeling
Lifestyle
13.2M
United States
40.4K
51K
Preview
55
iamhearte
Heart Evangelista
Beauty
Lifestyle
Art/Artists
16.1M
Philippines
31.9K
40.5K
Preview
56
christineandrew
Christine Andrew | Hello Fashion
Beauty
Fashion
1.1M
United States
256.5K
482.7K
Preview
57
tommiee_
Tommie Lee
Beauty
Music
5.4M
United States
59.2K
102.8K
Preview
58
1lovetat
❤️
Beauty
Lifestyle
Fashion
2.3M
United States
121.5K
218.6K
Preview
59
giovannaantonelli
Giovanna Antonelli
Lifestyle
Beauty
Cinema & Actors/actresses
20.2M
Brazil
16.5K
24.2K
Preview
60
ww_wed
World Wide Weddings
Family
Beauty
Fashion
1M
United States
369.4K
455.1K
Preview
61
mikaylajmakeup
Mikayla Nogueira Hawken
Beauty
2.9M
United States
113.7K
150.5K
Preview
62
jaclynhill
JACLYN TORREY💍
Beauty
Modeling
Lifestyle
8.8M
United States
38.9K
49.5K
Preview
63
dimpleamrin
Dimple Mehta
Beauty
Cinema & Actors/actresses
4.3M
India
47.3K
95.8K
Preview
64
huda
Huda
Beauty
4.2M
United States
69.2K
93.1K
Preview
65
elvisa
Elvisa Dedić 🇧🇦⚜️
Beauty
Lifestyle
Business & Careers
4.2M
United States
45.8K
89.6K
Preview
66
need4lspeed
Lauren Speed-Hamilton
Shows
Beauty
Cinema & Actors/actresses
2.6M
United States
79.8K
145.2K
Preview
67
meicrosoft
Mei Pang
Beauty
2.9M
United States
95.7K
123.3K
Preview
68
ralphlauren
Ralph Lauren
Beauty
15.7M
United States
17.6K
22.7K
Preview
69
thekatvond
Kat Von D
Beauty
Lifestyle
Fashion
9.8M
United States
25.9K
36.8K
Preview
70
realtoniaryan
Tonia Ryan ™️ Public Figure
Shows
Beauty
3.4M
India
44K
104.4K
Preview
71
mariale
Mar
Beauty
Lifestyle
Fashion
6M
Venezuela
46.1K
63.8K
Preview
72
monetmcmichael
Ahnesti Monet McMichael
Lifestyle
Beauty
1.3M
United States
168K
263.5K
Preview
73
grimes
☘︎𝔊𝔯𝔦𝔪𝔢𝔰࿎
Art/Artists
Beauty
Music
2.5M
United States
101.3K
136.4K
Preview
74
nilskue
N I L S K U E S E L 🕸️
Music
Beauty
1.9M
United States
149.5K
178.3K
Preview
75
guy_tang
Guy Tang®
Beauty
2.4M
United States
70.3K
135.5K
Preview
76
rarebeauty
Rare Beauty by Selena Gomez
Beauty
Music
7.4M
United States
34.3K
43.3K
Preview
77
kissedbyken
Kendra Hernandez
Beauty
Lifestyle
1.2M
United States
142.1K
262.4K
Preview
78
tessholliday
T E S S H🍒L L I D A Y
Family
Beauty
Humor & Fun & Happiness
2.6M
United States
81K
114.1K
Preview
79
vhongx44
Vhong Navarro
Beauty
7.4M
Philippines
32.1K
38K
Preview
80
maccosmetics
M·A·C Cosmetics
Beauty
Shopping & Retail
24.3M
United States
7.8K
10.6K
Preview
81
jun.amaki
天木じゅん Jun Amaki
Beauty
Adult content
2.3M
Japan
70.4K
108.4K
Preview
82
hudabeautyshop
Beauty
Health & Medicine
Fitness & Gym
7.1M
United States
25.6K
34.9K
Preview
83
chrisappleton1
Chris Appleton
Lifestyle
Beauty
Cinema & Actors/actresses
4M
United States
38.7K
60.6K
Preview
84
kyliecosmetics
Kylie Cosmetics
Beauty
Shopping & Retail
25.1M
United States
6K
9.5K
Preview
85
ivan_gunawan
INDONESIAN QUEEN MAKER
Beauty
Lifestyle
Fashion
32.9M
Indonesia
5.2K
7.2K
Preview
86
baileysarian
Bailey Sarian 🥀
Beauty
Lifestyle
Shows
3M
United States
58.2K
78.4K
Preview
87
kandi
Kandi Burruss
Beauty
Shows
10.8M
United States
15.3K
21.4K
Preview
88
domitila_barros
Domitila Barros
Shows
Beauty
Politics
1.3M
United States
94.4K
171.7K
Preview
89
babyariel
ariel rebecca
Beauty
Lifestyle
Fashion
11.7M
United States
13.8K
19.8K
Preview
90
mollysmith19
M O L L Y S M I T H
Lifestyle
Beauty
1.7M
United Kingdom
86.8K
137.6K
Preview
91
quiggleignacio
Quiggle Ignacio
Beauty
Modeling
2.8M
United States
38K
78.5K
Preview
92
ohmygeeee
Gee Esler Box
Beauty
688.1K
United Kingdom
231.3K
418.4K
Preview
93
missuniverse
Miss Universe
Beauty
Modeling
6.1M
Philippines
20.4K
36.5K
Preview
94
mykie
mykie
Art/Artists
Beauty
Modeling
1.8M
United States
68.5K
119.6K
Preview
95
i_am_kiko
i_am_kiko
Beauty
7.9M
Japan
21.7K
27.4K
Preview
96
hungvanngo
Hung Vanngo
Art/Artists
Beauty
4.2M
United States
37.1K
51K
Preview
97
semaj_lesley
Semaj Lesley
Beauty
Lifestyle
1.4M
United States
76.5K
150.9K
Preview
98
cocojones
Coco Jones
Beauty
Lifestyle
Music
4.4M
United States
30.3K
49.2K
Preview
99
faithgenevaa
FAITH ESQUIVEL 💋
Beauty
1.1M
United States
137.7K
192.1K
Preview
100
amrezy
Amra Olević Reyes
Beauty
5.4M
United States
21.1K
37.9K
Preview
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